Why This Playbook Matters?

You’re an expert at wiring homes, fixing electrical issues, and keeping businesses running—but how do you keep a steady stream of customers calling you?

Many electricians rely only on referrals or hope their ads work, but the truth is:

• 97% of customers search online before hiring an electrician.

• 75% of leads go to the first business that responds.

• If you're not ranking, responding, or advertising correctly—you’re losing money.

This "Getting Started" playbook will show you the 5 most important steps to setting up HighLevel the right way—so you start getting more leads, booking more jobs, and keeping customers coming back.

What You’ll Learn?

✅ The 5 fastest ways to get leads and turn them into paying customers.
✅ How to set up Google, reviews, and ads so customers find YOU first.
✅ How to automate follow-ups, appointments, and payments so you stop losing money on missed calls and unpaid invoices.
✅ How to use HighLevel to do it all in one place—while you’re out on jobs.

Step 1: Get Found on Google & Dominate Local Search

Why This Matters?

• Customers hire the first electrician they find on Google.

• If you’re not ranking, your competitors are.

• Google reviews, updates, and local SEO can double your leads.

What To Do First:

1. Claim & Verify Your Google Business Profile (GMB) – If you haven't done this yet, you’re invisible to customers.

2. Set Up Service Areas – List all the cities & neighborhoods you serve so Google shows your business in local searches.
   How to Set Up Google Business 

3. Add a Call Tracking Number – Replace your Google listing number with a HighLevel tracking number to see where leads are coming from.
   Set Up a Call Tracking Number

4. Automate Google Reviews – More 5-star reviews = Higher Google rankings = More calls.
   Automating the Reviews

5. Post Weekly Updates – Google ranks active businesses higher—use HighLevel to schedule posts automatically.

How to Set Up & Optimize Your Google Business Profile

Step 2: Automate Follow-Ups & Stop Losing Leads

Why This Matters?

• Leads go cold FAST—if you don’t respond in 5 minutes, they’ll call someone else.

• 75% of people book the first business that follows up.

• Automating follow-ups can increase your bookings by 40%.

What To Do First:

1. Set Up a Chat Widget on Your Website – So customers can text you without calling.
   How to Set Up Chat Widget 

2. Enable Missed Call Text-Back – If you miss a call, HighLevel automatically texts the lead back, so you don’t lose the job.
   Setting up Missed Call Text Back

3. Send Instant Follow-Ups – Automate SMS, email, and WhatsApp so no lead gets lost.

4. Add a Booking Link – Let customers schedule their own appointments online without waiting for a call back.
   Setting Up Recurring Appointments

5. Use AI to Handle Inquiries – ConversationAI and Voice AI can answer common questions, schedules jobs, and keeps customers engaged.

How to Automate Follow-Ups
How to Set Up Voice AI Agent

How to Set Up Conversation AI Agent

Step 3: Automate Reviews & Build a Reputation That Sells For You

Why This Matters?

• Electricians with 50+ Google reviews rank higher & get 270% more leads.

• Your next 5-star review could book your next 10 jobs.

• 90% of customers trust online reviews as much as personal referrals.

What To Do First:

1. Enable Review Requests in HighLevel – Every job should trigger an automatic SMS & email asking for a review.

2. Direct Customers to Google & Facebook – The more 5-star reviews you have, the more leads Google sends you.

3. Monitor & Respond to Reviews – Google ranks businesses higher that respond to every review—good or bad.

4. Set Up Negative Review Alerts and Fight Negative Reviews – Catch bad reviews instantly and fix the problem before it hurts your reputation.

5. Showcase Reviews on Your Website & Social Media – People book electricians they trust—let your happy customers do the selling for you.

 How to Automate Reviews & Reputation Management

Step 4: Launch a Small, High-ROI Ad Campaign (No Guesswork Needed)

Why This Matters?

• 60% of homeowners click on paid ads when searching for a contractor.

• Even $10/day on ads can bring a steady stream of calls & bookings.

• If you don’t run ads, your competitors will.

What To Do First:

1. Set Up Google Local Services Ads (LSA) – Only pay for valid leads, not clicks.
   How to Run Google LSA
   How To Integrate LSA with HighLevel

2. Run Facebook Lead Ads – Target local homeowners who need electrical work. 
   How to Run Facebook Ads from HighLevel

3. Enable Retargeting Ads – Keep showing ads to people who visited your site but didn’t book yet.

4. Use Call Tracking in Ads – Know exactly which ad is bringing in the most jobs.
   Setting Up Call Tracking Number Pool

5. Start Small ($10-$20/day), Then Scale Up – Test first, then increase your budget based on results.

 How to Run Ads That Convert for Electricians

Step 5: Post Weekly & Stay Visible with Social Media

Why This Matters?

• 77% of homeowners check social media before hiring a contractor.

• The more people see you, the more they trust you.

• Posting consistently = More leads & referrals.

What To Do First:

1. Post to Google Business Weekly – Google ranks active businesses higher.

2. Use Facebook & Instagram to Share Job Photos – Before & afters, customer testimonials, and time-lapse installs get high engagement.

3. Start a Blog & Newsletter – Teach customers electrical safety tips, energy efficiency hacks, and home upgrade ideas.
   How to Create a Blog
   How to Set Up RSS Feed for Blogs
   How to Set Up RSS Email Campaign

4. Use Social Media Scheduling – HighLevel auto-posts for you, so you don’t have to do it manually.
   How to Share your reviews on Social Media

5. Leverage Video (YouTube & TikTok) – Quick home electrical tips = More brand awareness & leads.

 How to Analyze the Social Media & Content Strategy That Works

Final Thoughts: Your Fast-Track to More Jobs, More Revenue & More Free Time

These 5 power moves will set you up for success in HighLevel.

Your Next Steps?

✅ Optimize your Google Business Profile & tracking
✅ Automate lead capture & follow-ups
✅ Start collecting & responding to reviews
✅ Run small, targeted ads for instant leads
✅ Post valuable content & use automation to stay active online

Once You Have These Systems in Place…

You can start scaling up with AI, automation, and advanced marketing strategies—all running on autopilot while you’re out on jobs.

Breaking it down for you - 

Full Circuit: How to Get More Leads & Close More Jobs for Electricians

Wired for Efficiency: Hassle free Day to Day Streamline & Automate Your Electrical Business

Satisfied Customers = More Jobs: Mastering Retention & Referrals for Explosive Growth

Lights On, Leads In: The Proven Ads Strategy to Power Your Business

Shock Your Market: The Electrician’s Guide to Social Media Domination

Content That Converts: The Electrician’s Playbook for Social Media & Digital Success

Get Started Today – Sign Up with HighLevel and Book More Jobs Faster!