Turn Posts into Profits, Followers into Customers & Your Business into a Local Powerhouse
TABLE OF CONTENTS
- Why This Playbook Matters?
- What You'll Learn?
- Final Thoughts: Social Media = Growth
- Start using HighLevel to automate your social media, ads, and follow-ups today!
Why This Playbook Matters?
You know how to keep homes and offices spotless, manage deep cleans, and maintain properties—but are you doing enough to keep your business fully booked?
Many cleaning & maintenance businesses rely only on referrals and struggle with inconsistent bookings.
Industry Metrics:
✅ 77% of customers check social media before hiring a cleaning or maintenance service.
✅ 45% of homeowners book the first company they engage with on social media.
✅ Businesses that post consistently get 3X more leads than those that don’t.
Yet, many cleaning businesses ignore social media, post inconsistently, or don’t have a clear strategy.
The truth?
Social media is your 24/7 lead-generation tool—when done right.
This playbook will show you exactly how to turn posts into profits, followers into customers, and your business into a growth engine.
What You'll Learn?
✅ How social media generates paying customers—not just likes.
✅ Which platforms are worth your time (Facebook, Instagram, LinkedIn, YouTube, Google).
✅ The best content strategy to get shares, engagement, and leads.
✅ How to run low-cost, high-ROI social media ads for cleaning & maintenance businesses.
✅ How to automate posting, responses, and lead follow-ups—so you don’t have to.
Start Using HighLevel to Automate, Advertise & Dominate Market Today
Step 1: Build a Powerful Social Media Presence
Why It Matters?
If people don’t know your business exists, they can’t hire you.
A strong social presence builds trust, increases visibility, and generates leads.
1.1 Pick the Right Platforms for Cleaning & Maintenance
✅ Facebook → Best for local networking, community groups, and customer trust.
✅ Instagram → Great for before-and-after project photos and video walkthroughs.
✅ LinkedIn → Helps connect with property managers, real estate firms, and commercial clients.
✅ YouTube → SEO powerhouse—video content ranks on Google and builds credibility.
✅ Google Business Profile (GBP) → Not just social media—your #1 ranking tool for local search.
Example Use Case:
A residential cleaning service in Florida used Google Business Profile & Instagram Stories to showcase
"Before & After Deep Cleaning" videos.
Within 6 months, they saw a 45% increase in bookings and secured long-term contracts with real estate agents.
How to Set Up Google Business Profile for Cleaning Services
1.2 Optimize Your Social Media Profiles
✅ Professional branding → Use a clean logo and branded cover photo.
✅ Complete your bio → Add your services, phone number, and a "Book Now" link.
✅ Use a pinned post → Highlight your best customer review or a limited-time offer.
✅ Post consistently → Businesses that post 3-5 times per week get 2X more leads.
Step 2: Create Engaging & High-Value Content
Why It Matters?
Most cleaning businesses fail at social media because they only post promotions.
The secret?
Give value first, sell later.
80% of content should be educational, engaging, or entertaining.
20% should be promotional (special offers, direct CTAs, service highlights).
2.1 Content Ideas That Get Engagement & Bookings
✅ Before & After Projects → "From Dusty to Spotless! See This Apartment Transformation in Just 3 Hours!"
✅ Customer Reviews & Testimonials → Builds trust & credibility.
✅ DIY Cleaning Tips → "5 Hacks to Keep Your Bathroom Mold-Free!"
✅ Common Myths vs. Facts → "Myth: Vinegar Cleans Everything. Fact: It Can Damage Granite!"
✅ Behind the Scenes → Show your team at work in real cleaning & maintenance jobs.
✅ Live Q&As → Answer homeowner & business owner questions on Facebook or Instagram Live.
Example Use Case:
A janitorial service in New York ran a weekly "Cleaning Myth Busting" video series on Facebook, increasing engagement by 250% and securing 4 long-term commercial clients.
How to Create Ad Campaign using existing Templates
2.2 Use Hashtags & Local Tags
✅ Facebook & Instagram → #HouseCleaning #JanitorialServices #MoveOutCleaning
✅ LinkedIn → #CommercialCleaning #PropertyMaintenance #OfficeCleaning
✅ Google → Post weekly updates with location-based keywords to boost local rankings.
How to Boost Local SEO
Step 3: Turn Followers into Customers with Ads
Why It Matters?
Only 5-10% of followers see unpaid posts. Paid ads ensure your business reaches customers at the right time.
3.1 Low-Cost Ad Strategies for Cleaning Businesses
✅ Facebook Lead Ads → Customers submit inquiries without leaving Facebook.
✅ Instagram Retargeting Ads → Show ads to people who visited your website but didn’t book.
✅ Google Local Services Ads (LSAs) → Show up at the top of search results.
✅ YouTube Discovery Ads → Promote how-to videos & service highlights.
Example Use Case:
A maid service in California ran Instagram retargeting ads offering "20% off your first deep clean" to users who had visited their website. Result?
A 30% increase in bookings within a 3-month campaign.
How to Run Facebook Ads for Cleaning Businesses
3.2 How to Target the Right Audience
✅ Target homeowners & property managers in your service area (ZIP codes & radius targeting).
✅ Retarget website visitors who checked your services but didn’t book.
✅ Exclude irrelevant audiences to avoid wasting money.
3.3 Suggested Ad Budgets for Cleaning Businesses
Business Size | Suggested Ad Budget |
|---|---|
Solo Cleaner | $10/day (~$300/month) for Facebook & Instagram Lead Ads |
Small Team (2-5 employees) | $25/day (~$750/month) for a multi-platform strategy |
Larger Business | $50/day (~$1,500/month) for brand awareness + lead generation |
How to Manage Ad Budget Effectively for Cleaning Services
Step 4: Automate & Scale with AI
Why It Matters?
You don’t have time to post every day. HighLevel automates your marketing so you stay consistent with less effort.
4.1 Schedule Posts in Advance
✅ Use HighLevel’s Social Media Planner to batch-create & auto-post content.
✅ Post 3-5 times per week to stay visible & attract customers.
4.2 Automate Responses to Leads & Inquiries
✅ Use ConversationAI to answer FAQs, book jobs, and qualify leads automatically.
✅ Set up auto-replies for DMs and comments to capture leads 24/7.
Final Thoughts: Social Media = Growth
✅ More engagement = More leads.
✅ More visibility = More referrals.
✅ More automation = More time for high-value work.
Want to dominate your local market?
Start using HighLevel to automate your social media, ads, and follow-ups today!
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