TABLE OF CONTENTS

• Are You Leaving Money on the Table?
• What If Getting More Leads & Closing Jobs Was Effortless?
• Here’s What You’ll Learn:
• How to rank higher on Google
  • Step 1: Optimize Your Google Business Profile (GMB) for Local Search
  • Step 2: Improve Your Website for Local SEO
  • Step 3: Improve Your Website for Google Rankings
  • Step 4: Get High-Quality Local Backlinks (Google Loves These!)
  • Step 5: Track Your Progress & Improve
  • Final Thoughts: Get More Jobs by Ranking Higher on Google

Lead Generation & Sales Playbook for Electricians

Are You Leaving Money on the Table?

You’re great at what you do—fixing electrical issues, installing systems, and keeping homes and businesses running. But what about getting more jobs, booking more clients, and making more money without spending hours chasing leads?

The biggest challenge electricians face today isn’t the work itself—it’s keeping a steady flow of high-quality customers coming in while balancing your time in the field.

1. You answer calls between jobs, but some leads slip through the cracks.
2. You run ads, but it’s hard to track what’s working.
3. You follow up with quotes, but prospects ghost you.
4. You know word-of-mouth is great, but referrals alone aren’t enough to grow fast.

What If Getting More Leads & Closing Jobs Was Effortless?

Imagine a system that fills your calendar, follows up with leads automatically, and helps you close more deals—all while you focus on the work you do best.

This playbook is designed to help you get more jobs, close them faster, and maximize every opportunity—without wasting hours on phone calls, emails, and chasing customers.

Here’s What You’ll Learn:

1. How to rank higher on Google & show up when people need an electrician
2. How to turn your website into a lead-generation machine
3. How to use AI & automation to capture and follow up with leads instantly
4. How to track every call & know exactly where your leads are coming from
5. How to run high-converting ads (after you’ve maximized inbound leads first!)

You need to have a HighLevel account before we can get started. Signup here. 

How to rank higher on Google

When homeowners and businesses need an electrician, the first place they look is Google. If your business isn’t showing up at the top of search results, you’re losing jobs to competitors.

Using HighLevel’s automation and SEO tools, you can rank higher, generate more inbound leads, and book more jobs—without spending on ads.

Step 1: Optimize Your Google Business Profile (GMB) for Local Search

Claim & Complete Your Google Business Profile (GMB)

Ensure your business name, address, and phone number are correct and match your website. Add service areas so Google knows where you operate. Add the services you offer and your hour of operations as well. 

How to add or claim your Business Profile on Google

Complete your Business Profile on Google

Enable Google Business Profile Messaging & Text-to-Lead

Connect GMB to HighLevel to enable text messaging directly from Google. While connecting the GBP change your google business profile number to a call tracking number in Highlevel. You will need to get a phone number in your HighLevel account to achieve this. 

How to Purchase a Phone Number

Connect Google Business Profile to HighLevel 

How to chat with customers from your Business Profile 

Encourage & Automate Google Reviews

Use HighLevel’s review automation to send SMS & email review requests after every job. More 5-star reviews = higher rankings & more trust.

How to Send Review Requests

Reputation Management - How to Customize the Review Request Messages (SMS/Email)

How to Dispute a Google Review and Check on the Dispute Status

Post Regularly to your Google Business Profile

Use HighLevel’s Social Media Planner to schedule weekly Google Business posts. Share job photos, service updates, and promotions.

How to use Social Posting with Google Business Pages

Step 2: Improve Your Website for Local SEO

Build a Fast, Mobile-Friendly Website Using HighLevel

Use HighLevel’s website templates optimized for electricians. Ensure fast loading speed & clear contact forms for easy lead capturing. 

Sites Overview

Optimize for “Electrician Near Me” Searches

Add your city and service areas in website content, headers, and footers. for Example: “Licensed Electrician Serving [City Name] – Fast & Reliable Service”

Use SEO capabilities in your website's SEO section to update the SEO Meta Data

Capture Leads on Your Website

Use HighLevel’s chat widget & forms to collect leads instantly. Offer a free estimate or discount in exchange for contact details.

Getting Started with Chat Widget

How to Install HighLevel's Chat Widget

How to create a contact form in HighLevel?

Show Popup on Entering Funnel/Website

How to Create an Exit-Intent Pop-Up in HighLevel

Step 3: Improve Your Website for Google Rankings

Why It Matters?

Even with a perfect Google Business Profile, Google still looks at your website to determine rankings.

3.1 Add “Electrician Near Me” Keywords to Your Website

 Include your city & service areas in:

• Homepage title (Example: "Top-Rated Electrician in [City] | 24/7 Service")

• Service pages (Example: “Residential Electrical Services in [City]”)

• Footer (List all areas you serve)

 Use Google’s "People Also Ask" feature to find real customer questions and answer them in blogs.

 How to Find High-Performing Keywords for Local SEO

3.2 Speed Up Your Website (Slow Sites Rank Lower!)

• Google prioritizes fast-loading sites—a slow site = lower rankings.

• Use HighLevel’s website builder to ensure fast speeds.

• Optimize images & compress large files.

3.3 Capture More Leads with High-Converting CTAs

Add "Call Now" buttons on every page.
Use sticky booking forms for mobile visitors.
Offer free estimates to increase form submissions.

 How to Set Up Lead Capture Forms That Convert

Step 4: Get High-Quality Local Backlinks (Google Loves These!)

Why It Matters?

• Backlinks = "Votes of Confidence" for Google.

• More local websites linking to you = higher rankings.

4.1 Get Listed on Local Directories

 Submit your business to Yelp, Angi, HomeAdvisor, and Thumbtack.
 Get featured on local chamber of commerce websites.

4.2 Guest Post on Home Improvement Blogs

 Offer electrical safety tips or energy-saving advice for homeowners.
 Get a backlink to your website to improve SEO.

Step 5: Track Your Progress & Improve

Why It Matters?

• Most electricians don’t track SEO performance, so they don’t know what’s working.

• Google updates rankings frequently, so tracking allows continuous improvement.

5.1 Use HighLevel’s SEO & Lead Tracking Dashboard

 Monitor how many calls & leads come from Google.
Track review growth & engagement on Google Business Profile.
 See which pages & keywords bring in the most traffic.

How to Track & Improve SEO Meta Data

Final Thoughts: Get More Jobs by Ranking Higher on Google

By optimizing your Google Business Profile, improving your website, generating more reviews, and building local backlinks, you’ll rank higher on Google—and win more jobs without spending on ads.

Your Next Step?

✅ Automate everything—reviews, SEO tracking, lead follow-ups.
✅ Improve your website speed & lead capture.
✅ Monitor rankings & adjust strategy as needed.

Start ranking higher today—Sign up with HighLevel and automate your SEO for long-term success!