The Cleaning & Maintenance Business Getting Started Playbook: 5 Power Moves to Attract Clients & Accelerate Payments

Automate, Streamline & Grow with Ease!

TABLE OF CONTENTS

• Automate, Streamline & Grow with Ease!
  • What You’ll Learn?
    • Step 1: Get Found on Google & Dominate Local Search
    • Step 2: Automate Follow-Ups & Stop Losing Leads
    • Step 3: Automate Reviews & Build a Reputation That Sells For You
    • Step 4: Launch a Small, High-ROI Ad Campaign (No Guesswork Needed)
    • Step 5: Post Weekly & Stay Visible with Social Media
    • Final Thoughts: Your Fast-Track to More Clients, More Revenue & More Free Time

Why This Playbook Matters?

You're an expert at making spaces spotless, keeping homes and offices pristine, and ensuring properties are well-maintained—but how do you keep a steady stream of customers booking your services?

Many cleaning & maintenance businesses rely only on referrals or hope word-of-mouth brings in clients, but the truth is:

89% of customers search online before booking a cleaning service.
70% of leads go to the first company that follows up.
Recurring bookings & loyal customers are the key to steady revenue.

❌ If you're not ranking, responding, or advertising correctly—you’re losing money.

This Getting Started Playbook will show you the 5 most important steps to setting up HighLevel the right way—so you start getting more clients, securing repeat business, and growing your brand effortlessly.

Grow Your Business Now -  Sign Up With HighLevel

What You’ll Learn?

✅ The 5 fastest ways to get clients & turn them into recurring customers.
✅ How to rank on Google, collect more reviews, and appear at the top when people search.
✅ How to automate follow-ups, bookings & invoices so you stop losing money.
✅ How to use HighLevel to do it all in one place—while you focus on delivering high-quality cleaning services.

Step 1: Get Found on Google & Dominate Local Search

Why This Matters?

 76% of cleaning service customers hire from the first page of Google.
Businesses with 100+ Google reviews get 3X more bookings.

If you aren’t showing up on Google, your competitors are getting the jobs instead.

What To Do First:

✅ Claim & Verify Your Google Business Profile (GMB) – If you haven’t done this yet, you’re invisible to customers.

How to Set Up Google Business Profile
✅ Set Up Service Areas – List all the zip codes & neighborhoods you serve so Google ranks you in local searches.
✅ Add a Call Tracking Number – Replace your Google listing number with a HighLevel tracking number to see where leads are coming from.

How to Set Up a Call Tracking Number
✅ Automate Google Reviews – More 5-star reviews = higher rankings & more calls.

How to Automate Google Reviews
✅ Post Weekly Updates – Google ranks active businesses higher—use HighLevel to schedule posts automatically.

How to Optimize Your Google Business Profile

 Example: "We helped over 250 homes stay fresh this month! Need a spotless home? Book your cleaning today!" (Post this on your Google Business Profile weekly.)

Step 2: Automate Follow-Ups & Stop Losing Leads

Why This Matters?

 Leads go cold in 5 minutes—if you don’t respond, they’ll hire someone else.
 Automating follow-ups increases conversions by 40%.

What To Do First:

✅ Set Up a Chat Widget on Your Website – So customers can text you without calling.

How to Set Up Chat Widget
✅ Enable Missed Call Text-Back – If you miss a call, HighLevel texts the lead back automatically, so you don’t lose the job.

Setting up Missed Call Text Back
✅ Send Instant Follow-Ups – Automate SMS, email, and WhatsApp reminders to book appointments.

Setting Up Recurring Follow Ups
✅ Add a Booking Link – Let customers schedule their own cleaning service online without waiting for a call back.
✅ Use AI to Handle Inquiries – ConversationAI and Voice AI answer common questions & schedule jobs automatically.

How to Set Up Ai-Powered Cleaning Jobs Follow-Ups
How to Set Up Voice AI Agent

How to Set Up Conversation AI Agent

 Example:
"Hi [Name], thanks for inquiring about our cleaning services! We have a few slots available this week. Book here: [Booking Link]"

Step 3: Automate Reviews & Build a Reputation That Sells For You

Why This Matters?

 Businesses with 50+ reviews rank 270% higher in Google searches.
 90% of customers trust online reviews as much as personal referrals.

What To Do First:

✅ Enable Review Requests in HighLevel – Every cleaning job should trigger an automatic SMS & email asking for a review.
✅ Direct Customers to Google & Facebook – The more 5-star reviews you have, the more leads Google sends you.
✅ Monitor & Respond to Reviews – Google ranks businesses higher that respond to every review—good or bad.
✅ Set Up Negative Review Alerts & Dispute Bad Reviews – Catch bad reviews instantly and fix the issue before it affects your reputation.
✅ Showcase Reviews on Your Website & Social Media – Let your happy customers sell for you.

How to Automate Reviews & Reputation Management

 Example:
"We’d love to hear your feedback! If we made your home sparkle, leave us a quick review: [Review Link]"

Step 4: Launch a Small, High-ROI Ad Campaign (No Guesswork Needed)

Why This Matters?

60% of homeowners click on ads when searching for cleaning services.
Even $10/day on ads can bring a steady stream of clients.

What To Do First:

✅ Set Up Google Local Services Ads (LSA) – Only pay for valid leads, not clicks.

How to Run Google LSA
How To Integrate LSA with HighLevel
✅ Run Facebook Lead Ads – Target local homeowners & office managers who need professional cleaning services.

How to Run Facebook Ads from HighLevel
✅ Enable Retargeting Ads – Keep showing ads to people who visited your website but didn’t book yet.

Setting Up Call Tracking Number Pool
✅ Use Call Tracking in Ads – Know exactly which ad is bringing in the most jobs.

 How to Run Cleaning and Maintenance Ads That Converts

 Example:
"Your neighbors love our cleaning services! Book today & get 20% off your first clean. Call now: [Phone Number]"

Step 5: Post Weekly & Stay Visible with Social Media

Why This Matters?

 77% of homeowners check social media before hiring a cleaning company.
Posting consistently = More bookings & referrals.

What To Do First:

✅ Post Weekly on Google Business – Google ranks active businesses higher.
✅ Use Facebook & Instagram to Share Before & After Photos – Show off your best work!

How to Share your reviews on Social Media
✅ Start a Blog & Email Newsletter – Share cleaning tips & home care hacks.

How to Create a Blog for HVAC
How to Set Up RSS Feed for Blogs
How to Set Up RSS Email Campaign
✅ Use Social Media Scheduling – HighLevel auto-posts for you, so you don’t have to do it manually.

How to Analyze the Social Media & Content Strategy That Works

 Example:
"Tired of dust and clutter? We make your home spotless! Book today & enjoy a fresh, clean space. [Booking Link]"

Final Thoughts: Your Fast-Track to More Clients, More Revenue & More Free Time

These 5 power moves will set you up for success in HighLevel.

✅ Optimize your Google Business Profile & tracking
✅ Automate lead capture & follow-ups
✅ Start collecting & responding to reviews
✅ Run small, targeted ads for instant leads
✅ Post valuable content & use automation to stay active online

Let's Further Break it Down For You -

 Spotless Rankings: The Cleaning & Maintenance Business Guide to Dominating Google Search

 Spotless Success: Mastering Retention & Referrals for Explosive Growth in Cleaning & Maintenance

 Sparkling Ads: The Blueprint to Sweep Up More Clients for Your Cleaning & Maintenance Business

 Sparkle & Scale: The Cleaning & Maintenance Social Media Domination Playbook

 Spotless Content Strategy: The Cleaning & Maintenance Playbook

 Polished Performance: The Ultimate Daily Operations Playbook for Cleaning & Maintenance

Want to grow faster?
Sign up with HighLevel today & book more cleaning jobs instantly!