TABLE OF CONTENTS
- Why This Playbook Matters?
- What You'll Learn?
- Step 1: Get Found with Google Ads & Local Services Ads
- Step 2: Run Facebook & Instagram Ads to Target Local Customers
- Step 3: Capture & Convert Every Lead with AI & Automation
- Step 4: Track & Optimize Every Ad for Maximum ROI
- Final Thoughts: Lights On, Leads In
Why This Playbook Matters?
Most electricians rely on word-of-mouth and referrals, but in today’s digital-first world, that alone won’t fill your schedule.
90% of consumers use the internet to find local businesses.
75% of searchers never scroll past the first page of Google.
60% of homeowners are influenced by online ads when choosing a contractor.
If your competitors are running ads and you’re not, you’re losing jobs before customers even call.
This playbook will help you take control of your marketing—with the right Google, Facebook, and Instagram ad strategies to attract high-intent customers, reduce wasted ad spend, and keep your team busy with profitable jobs.
What You'll Learn
How to dominate Google Local Services Ads (LSA) and rank when customers search.
How to target local homeowners with Facebook & Instagram ads.
How to set the right budget and avoid overspending.
How to track every call & message to measure ROI.
How to automate lead follow-ups so you never lose an inquiry.
How to use retargeting ads to capture leads who didn’t book.
Let’s build an ad strategy that gets results.
Power up your marketing today—get started with HighLevel!
Step 1: Get Found with Google Ads & Local Services Ads
Why It Matters?
When homeowners need an electrician, the first place they go is Google.
70% of home service customers hire a provider who shows up in the first five search results.
Google Local Services Ads (LSA) delivers leads, not clicks, making it the most cost-effective way to advertise.
The average cost per lead (CPL) for electricians on Google Ads is $25 - $75, but can be lower with proper targeting.
Overview about the Ad Manager
1.1 Set Up Google Local Services Ads (LSA)
Appear at the top of search results for “Electrician near me.”
Pay only for valid leads, not just clicks.
Get Google Guaranteed certification (boosts conversion rates by 30%).
Target high-intent service categories like "Panel Upgrades" or "Emergency Electrician."
Example:
An electrician running LSA for "Emergency Electrician 24/7" sees higher-intent leads and 30-40% close rates.
1.2 Run High-Intent Search Ads (PPC Ads)
Bid on job-ready keywords, like:
“Electrical panel upgrade near me”
“Emergency electrician available now”
Use call tracking to measure ad success.
Optimize landing pages with clear CTAs like "Schedule a Free Estimate."
Budget Tip:
Start with $50/day, focusing on branded and emergency-related searches for the highest ROI.
1.3 Enable Call Tracking on Google Business Profile
Use a call tracking number to monitor which ads generate calls.
Track every missed call and message from ads.
Automate SMS follow-ups for missed calls to recover up to 30% of lost leads.
Example:
If 50% of calls go unanswered, a missed-call text automation can recover 15-20% of lost jobs.
Step 2: Run Facebook & Instagram Ads to Target Local Customers
Why It Matters?
Most homeowners don’t search for an electrician daily, but when they need one, you want to be their first choice.
Facebook & Instagram ads build brand awareness so when the need arises, you’re top-of-mind.
Cost-per-click (CPC) on Facebook is lower than Google Ads, making it a great low-cost strategy to attract leads.
A well-targeted Facebook ad can generate leads for as low as $5 - $15 per lead.
Connect Facebook with Ad Manager
2.1 Create High-Converting Facebook Ads
Use before-and-after photos of jobs to showcase expertise.
Feature customer testimonials & reviews to build credibility.
Target homeowners based on:
Location: Zip codes within your service radius.
Interests: Home renovation, smart home tech, real estate buyers.
Demographics: Homeowners aged 30-65+.
Include Call Now or Get a Free Estimate buttons.
Example:
Offer: "$50 off panel upgrades this month!"
Ad Copy: "Thinking about upgrading your home's electrical system? We offer safe, reliable service—book a free estimate today!"
2.2 Use Retargeting Ads to Bring Back Interested Leads
Show ads to people who visited your website but didn’t book.
Retarget past customers for seasonal check-ups.
Offer discounts or limited-time deals to create urgency.
Example:
"You checked out our services but haven’t booked—get 10% off if you book today!"
2.3 Automate Lead Follow-Ups from Facebook Ads
Every lead syncs into HighLevel CRM.
Automate SMS, emails, and AI chatbot responses.
Follow up instantly before a competitor gets the job.
Step 3: Capture & Convert Every Lead with AI & Automation
Why It Matters?
75% of leads who don’t get a response within 5 minutes go to a competitor.
Automating lead responses increases conversions by 40%.
3.1 Use a Chat Widget to Capture Website Visitors
Install Live Chat & SMS Chat on your site.
AI chatbot answers common questions & captures leads.
Send instant follow-ups via text or email.
3.2 Set Up Text-to-Lead Campaigns
Use SMS lead capture adslike:
"Text ‘ELECTRICIAN’ to 55555 for a free estimate!"
Place QR codes on trucks, flyers, and business cards to capture leads.
Automate instant responses & reminders.
Step 4: Track & Optimize Every Ad for Maximum ROI
Why It Matters?
30% of businesses don’t track their ROI on ads, leading to wasted budgets.
A proper tracking system doubles lead-to-customer conversion rates.
4.1 Use Call Tracking to Measure Ad Performance
Assign unique tracking numbers to ads.
Identify which campaigns bring the best leads.
Optimize ad spend by pausing underperforming ads.
4.2 Monitor Lead Costs & Conversion Rates
Track cost per lead (CPL) and cost per booked job.
Allocate budget toward best-performing campaigns.
4.3 A/B Test Ads for Better Results
Test different ad creatives & messaging.
Adjust CTAs and lead forms to improve conversions.
Final Thoughts: Lights On, Leads In
With a proven ad strategy, you can:
Dominate Google search results and generate predictable leads.
Target homeowners before they need an electrician.
Convert more leads with automation & AI-powered follow-ups.
Optimize ad spend so every dollar brings real revenue.
With HighLevel, you don’t just run ads—you run a lead generation machine that works on autopilot, so you can focus on growing your business.
Turn your ads into a 24/7 lead engine— Start with HighLevel today!
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