Overview of Ad Manager

Few Prerequisite for Ad Manager - 

1. Selection of a pricing model from Agency view > Reselling is the first step in the Ad Manager journey. It is best to set the reselling offer of Ad Manager to sub-accounts before proceeding further.

2. Toggling ON/OFF Ad Manager for a sub-account will ensure the visibility of Ad Manager tab under sub-account > marketing. It is ON by default for all the sub-accounts with 'Standard Plan' as the default pricing model.


3. Ad Manager can be enabled for the sub-account by the agency and for every user, it can be enabled from staff > permissions of Ad Manager.

4. In Ad Manager, the first step is to connect your Meta Ad account, multiple Facebook pages by logging into your Facebook account via LeadConnector App. Ad Manager allows connecting multiple Facebook pages and one ad account. 

Under the new pricing models, user is asked to connect an already existing Ad account and the associated Business Manager will be connected with Ad Manager to use and publish ads as depicted in the image above.

Ad Manager allows the agency to resell to the sub-account at a flat fee of their choice. [Learn more about Pricing here]

Create and Manage Your Campaign

 There are 3 Steps in Ad Manager which are

1. Choose the objective, placement and content

• Objective - The first step in building a Facebook Ads campaign is to choose a goal that's most important for your business/brand building. Depending on the goal you choose - Lead Generation or Website Traffic. The goal objective with Lead Generation is achieved using the Facebook form integration, the user can create their new forms or utilise the other forms. The other objective of Website Traffic allows drive visitors to the landing page url.
• Special Ad Category - If you are running ad campaign for employment, housing, credit, politics and online gaming and gambling, they fall under the Special Ad category and specifying it during the ad creation process ensures compliance with local laws and regulations for smooth campaign review. 
  • Facebook's Special Ad Category has limited targeting options, including restrictions on the following audiences:
    • Lookalike audiences: These are not allowed for Special Ad Category ads. However, you can create a Lookalike audience outside of Facebook and upload it as a custom audience.
    • Saved audiences: These are not allowed for Special Ad Category ads.
    • Zip codes or postal codes: These are not allowed for Special Ad Category ads. If you select specific locations, they will include a minimum of a 15-mile or 25km radius.
    • Detailed targeting: Most demographic, behaviour, and interest options are not available. 
    • Other restrictions for Special Ad Category ads include:
    • Age defaults to 18-65+ and can't be edited.
    • Gender includes all genders only and can't be edited.

• Placement - The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation.
  
• Content - It allows the user to add the Primary text (recommended 125 characters), Headline (recommended 40 characters), Description (recommended 25 characters) and rich media of Image(s)/Video(s) (Image size is 30MB and video size is 1GB)
  
  

2. Budget, Geography and Optional settings

• Daily/Monthly Budget - The campaign manager can setup a daily or monthly budget for the campaign, this will work as subscription and is charged from the card associated with the connected Meta Ad account. The budget will show each day division for daily budget and the overall budget for lifetime along with the start and end date. Monthly budget can be increased or decreased by pausing and editing a campaign.
  

  Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign.

  
• Geography - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state.
  
  
• Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option.
  
  
  Note: More details on the Intended audience section can be found in this article: Link

 3. Review the details of the Ad campaign - Once the campaign is in review stage, you can verify all the details of aesthetics, media, content, budget and other options before taking your campaign live. 

After the 3 steps are completed, the Ad Campaign on clicking the publish option will charge the card added with Meta on the connected Ad account.

Analyse Performance on the Campaign Dashboard or Reporting

Ad Campaign Optimisation