Generate new leads with simple ad creation and seamless syncing of leads or increase traffic on your website with Ad Manager that support Facebook Ads. It is easy three step setup function for Ad Manager.

Few Prerequisite for Ad Manager - 

1. Ad Manager can be enabled for the sub-account by the agency and for every user, it can be enabled from staff > permissions of Ad Manager.

2. In Ad Manager, the first step is to connect multiple Facebook page by logging into your Facebook account via LeadConnector App. Ad Manager allows connecting multiple Facebook pages. 

Ad Manager is creating child Business manager with Facebook page to maintain the ad campaign buying, conversion pixel data, audience and other assets. 

Ad Manager allows the agency to resell to the sub-account and generate commission from 1-15%. [Learn more about Permission and Pricing here]

Create and Manage Your Campaign

There are 3 Steps in Ad Manager which are

1. Choose the objective, placement and content

  • Objective - The first step to building a Facebook Ads campaign is to choose a goal that's most important for your business/brand building. Depending on the goal you choose - Lead Generation or Website Traffic. The goal objective with Lead Generation is achieved using the Facebook form integration, the user can create their new forms or utilise the other forms. The other objective of Website Traffic allows drive visitors to the landing page url.

    Note - if you are running ad campaign for employment, housing, credit, politics and online gaming and gambling

  • Placement - The places where you can run your ads are called placements.Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation.
  • Content - It allows the user to add the Primary text (recommended 125 characters), Headline (recommended 40 characters), Description (recommended 25 characters) and rich media of Image(s)/Video(s) (Image size is 30MB and video size is 1GB)

2. Budget, Geography and Optional settings

  • Monthly Budget - The campaign manager can setup a monthly budget for the campaign, this will work as subscription. The budget will show each day division along with the average views. Monthly budget can be increased or decreased by renewing subscription.

    Note - For the first month, there is limit of 3500$ per subaccount for ad campaign. It will gradually increase for each month.

  • Geography - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state.

  • Optional Settings of Interest, Gender, Language and Age group- The user can add more specific setup for each option.

 3. Review the details of the Ad campaign - Once the campaign is in review stage, you can verify all the details of aesthetics, media, content, budget and other options before taking your campaign live. 

After the 3 steps are completed, the Ad Campaign on clicking the publish option will ask for adding the card details and starting the monthly subscription.

Analyse Performance on the Campaign Dashboard or Reporting

Ad Campaign for Facebook Ad will show the Cost per Click (CPC), Impressions and Ad Spend as the basic metrics. Our future release will allow to view the customised dashboard for Ad Manager reporting.

Ad Campaign Optimisation

Ad Manager allows optimisation of ad to bring better results and conversions. Ad Manager provides option to create new conversion pixel from Ad Manager > Settings > Conversions. Once the conversion option with funnel or lead event is generated.

The next step is setup the workflow automation to optimise the conversion for ad campaign. This will help to send the server side for form/survey submissions, chat widget submissions, number pool or any other activity which you would like to record. For data to send successfully for Facebook conversion, the fbclid is required parameter in URL.