Attract Buyers. Book Listings. Fill Your Calendar. Powered by HighLevel.
TABLE OF CONTENTS
- Why This Playbook Matters
- What You'll Learn
- Step 1: Get Found with Google Search & Local Service Ads (LSA)
- Step 2: Run Facebook & Instagram Ads for Local Lead Gen
- Step 3: Capture & Convert Every Lead with HighLevel Automation
- Step 4: Track & Optimize Your Ad ROI
Why This Playbook Matters
Many real estate consultants depend heavily on referrals, open houses, or third-party platforms like Zillow and Realtor.com. But that leaves them vulnerable to market shifts, slow months, and rising competition.
Today’s buyers and sellers search online before ever calling a real estate expert.
Industry Reality:
✅ 97% of homebuyers start with Google
✅ 68% of seller leads say ads influenced who they contacted
✅ 71% of real estate leads are lost due to slow or no follow-up
✅ Ads with automated follow-ups convert up to 4x better
If your competitors are running Google and Facebook ads—and you’re not—you're losing listings, buyer leads, and long-term clients without even knowing it.
This playbook is your blueprint for using HighLevel to run ads that drive qualified real estate leads and turn clicks into closings.
What You'll Learn
✅ How to dominate Google & Facebook ads for buyer and seller leads
✅ How to set up retargeting ads to capture leads who didn’t convert
✅ How to use lead magnets (home valuation, pre-listing consults, etc.) to increase opt-ins
✅ How to track every call & form submission to measure ROI
✅ How to automate lead follow-ups using HighLevel
✅ How to build your own predictable client pipeline
Power up your marketing today—Start with HighLevel!
Step 1: Get Found with Google Search & Local Service Ads (LSA)
Why It Matters
When homeowners think about selling or buying, the first thing they do is search “real estate agent near me” or “home value in [City].” You need to appear on Page 1—and ideally at the top.
Google Ads (PPC) and Google Local Services Ads (LSA) are the fastest way to get there.
1.1 Set Up Google Local Services Ads (LSA)
✅ Appear at the top of results for high-intent searches like:
“Top real estate consultant in [City]”
“Sell my house fast”
“Home value estimator”
✅ Only pay for valid leads (calls, messages—not just clicks)
✅ Apply for the Google Guaranteed badge (improves trust & CTR by 30%)
✅ Target sellers, investors, FSBOs, or relocations
Example Use Case:
A Los Angeles-based consultant running LSAs for “Home Value Reports in West Hollywood” generated 17 listing appointments in 30 days at $18 per lead.
How to Set Up Google Local Services Ads
1.2 Run Buyer & Seller PPC Ads
✅ Target high-intent keywords like:
“Real estate agent in [ZIP]”
“Home valuation tool”
“Condos for sale in [Neighborhood]”
✅ Link to funnels with offers like:
“Get Your Home’s Value in 2 Minutes”
“Tour This Week’s Off-Market Listings”
✅ Use call tracking in HighLevel to measure what’s working
Budget Tip: Start at $30/day and focus on hyper-local high-ROI services (e.g., new listings, distressed sales, probate properties)
How to Set Up PPC Campaigns for Real Estate Consultant
1.3 Enable Call Tracking on Your GBP & Website
✅ Use HighLevel call tracking numbers across all ads
✅ Recover missed opportunities with SMS text-back
✅ Log every inbound call automatically into your CRM
Example:
A missed-call follow-up automation recovered 22% of lost seller calls within one week for a Chicago-based agent.
Step 2: Run Facebook & Instagram Ads for Local Lead Gen
Why It Matters
Most buyers and sellers don’t start with intent they start by browsing. Facebook and Instagram are the best way to warm them up before they start searching.
Overview about the Ad Manager
Connect Facebook with Ad Manager
Real Estate Facebook Ads Work Best For:
✅ Generating seller leads via home value offers
✅ Capturing buyer leads via listing previews
✅ Building brand trust with testimonials and local content
2.1 Create High-Converting Ad Campaigns
✅ Use listing photos, walkthrough videos, or “Just Listed” posts
✅ Highlight real testimonials or 5-star Google Reviews
✅ Promote offers like:
“Get a Custom Home Valuation”
“How Much Could Your Home Sell For?”
“Tour 5 New Listings This Week in [ZIP]”
Targeting Tips:
Age 30–65+
Zip codes around your listings
Interests: Zillow, real estate investing, home decor
Example Ad:
Offer: “Curious What Your Home Is Worth in Today’s Market?”
CTA: “Click to Get a Free Personalized Report in 2 Minutes!”
How to Create Facebook Ads
2.2 Run Retargeting Ads to Convert Window Shoppers
✅ Retarget website visitors who didn’t book a call or fill out the form
✅ Use urgency (limited-time CMA, early access to off-market homes)
✅ Focus on listing leads who clicked but didn’t follow through
Example:
“You checked out listings in [Area] — still thinking of moving? Let’s chat!”
How to Set Up Retargeting Ads using Custom Audience Segment
2.3 Automate Every Lead That Comes In
✅ Sync every Facebook/Instagram lead into HighLevel
✅ Auto-trigger email & SMS follow-ups
✅ Use AI to respond instantly with:
Booking links
Market reports
Pre-listing checklists
Pro Tip: 75% of leads who aren’t followed up with in 5 minutes go cold—use HighLevel to follow up instantly.
With the Help of Workflows Automate Your Facebook Lead Follow-Ups
Step 3: Capture & Convert Every Lead with HighLevel Automation
Why It Matters
Ads bring leads. Automation turns them into appointments.
3.1 Use a Chat Widget on Your Real Estate Website
✅ Enable Live Chat + SMS Chat
✅ Capture contact info before visitors leave
✅ Offer auto-responses like:
“Want a list of homes under $700K?”
“Need a quick home value report?”
How to Set Up Chat Widgets for Real Estate Consultant
3.2 Set Up Text-to-Lead Campaigns
✅ Run SMS-based campaigns:
“Text SELL to 55555 for a free home value report”
“Text TOUR to get this weekend’s open house schedule”
✅ Place QR codes on yard signs, flyers, postcards
✅ Automate confirmation & appointment scheduling
How to Use Text-to-Lead Campaigns for Real Estate Consultant
Step 4: Track & Optimize Your Ad ROI
Why It Matters
What you track = what you scale. Most consultants burn money on ads they don’t measure.
4.1 Assign Tracking Numbers to Every Ad Campaign
✅ Know which platform brought which lead
✅ Identify cost per lead and cost per appointment
✅ Reinvest only in your highest-performing funnels
How to Set Up Call Tracking for Real Estate Consultant Ads
4.2 Monitor CPL, Conversion Rate & Booking Rate
✅ Use HighLevel’s dashboards to see:
Lead source
Booking source
Close rate per campaign
Example:
An agent using tracking in Scottsdale cut ad spend by 28% and got 2x the listings by focusing only on top-performing Google ads + FB seller funnel combo.
Final Thoughts: Your Listings Shouldn’t Be Your Only Lead Magnet
With this ads playbook, you can:
✅ Attract more buyer and seller leads
✅ Convert faster with AI + automation
✅ Save time with instant follow-up
✅ Scale by optimizing what's working
With HighLevel, your ads turn into automated lead machines not just clicks and forms.
Ready to Power Up Your Real Estate Lead Generation?
✅ Build your funnel
✅ Launch your first ad
✅ Automate the follow-up
✅ Track every dollar
Sign up with HighLevel and take full control of your pipeline today.
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