This article provides a complete overview of how to administer your Ad Manager settings within the HighLevel platform. Ad Manager now supports powerful new capabilities and an enhanced structure, making it easier to manage ad account connections, conversion tracking, audiences, and subscriptions across multiple advertising platforms.

TABLE OF CONTENTS

• Where to find Ad Manager settings?
  • Platform Settings - Meta
  • Platform Settings - Google
  • Global Settings - Subscription
  • Summary of Capabilities

Where to find Ad Manager settings?

To access your settings:

1. Navigate to Marketing > Ad Manager.

2. Click the gear icon on the top-right of the Ad Manager home page.

You will be directed to the Ad Manager Settings screen where you can manage:

• Platform Settings: Meta (Facebook), Google Ads

• Global Settings: Subscription

Platform Settings - Meta

The Meta section includes four key tabs:

1. Ad Account

• Displays connected Meta Ad Account with name, account ID, status, and currency.

• You can delete the account to reset the setup. On deletion:

  • All campaigns become hidden (not deleted).

  • You’ll be redirected to the onboarding screen to reconnect a Meta account.

  • Reconnecting the same ad account restores all data.

2. Pages

• View all connected Facebook Pages.

• Add new pages using "Connect Facebook Page(s)". Only those pages that are part of the connected Facebook account will be available to be connected.

• Delete a page by clicking the trash icon beside it. This will:

  • Unlink the page.

  • Retain previously published ads (which can no longer be edited from HighLevel).

  • Restore campaign visibility if the page is reconnected.

3. Conversions

• Create and manage conversion datasets.

• Each dataset includes:

  • Goal Type: Lead or Funnel Event

  • Dataset Name

  • Dataset ID

  • Pixel Code: (auto-generated)
    
    
    
    

• To create a new dataset:

  1. Click "+ Create new dataset".

  2. Enter a name and select a goal type.

  3. We will assign tracking parameters, Dataset ID, and Pixel Code.

  4. Use the code in your funnels or websites for precise tracking.
     
     
     

4. Audiences

• Manage your custom audiences for Meta campaigns.

• View audience name, type, creation and modification timestamps, and current status.

Note: Learn more about Ad Manager audiences in the following help article - Audience Tab Overview: Ad Manager Settings

Platform Settings - Google

Google Ads settings are grouped similarly:

1. Ad Account

• Displays connected Google Ad Account with name, account ID, status, and currency.

• Remove an account using the trash icon to reset integration.
  
  
  

2. Conversions

• Create, view, edit, and delete Google Ads offline conversion actions directly within HighLevel.

• Conversion actions support offline events like form submissions, purchases, or qualified leads.

Conversion Table Columns:

• Conversion Name

• All Conversion Value

• All Conversions

• Conversion Source

Creating a Conversion: Learn more in this help article - How to create google ads conversion action in Ad Manager

Managing Existing Conversions:

• Click the three-dot menu next to a conversion to edit or delete.

• Editing opens the same form with current values pre-filled.

Note:

• Only offline conversions are currently supported.

• Existing conversion actions from your linked Google Ads account are automatically fetched and listed.

• Conversion actions created here can be used directly within HighLevel campaigns.

Global Settings - Subscription

• View and manage your Ad Manager subscription.

• Includes:

  • Subscription ID

  • Status (Active/Inactive)

  • Billing Amount and Renewal Cycle

Summary of Capabilities

With this comprehensive setup experience, HighLevel Ad Manager provides seamless integration, improved tracking granularity, and centralised access to ad platform settings — all in one place.