Instagram Post Sync brings your existing Instagram posts into Social Planner so you can view past content and insights in one place. This article explains what the feature does, what gets synced, how setup works, and where to find synced posts and performance data.

Note: This feature is currently in Labs and needs to be enabled by Agency for Sub-accounts.

TABLE OF CONTENTS

• What is Instagram Post Sync in Social Planner?
• Key Benefits of Instagram Post Sync
• Instagram Post Sync Settings and Behavior
• How To Enable Instagram Post Sync 
• Frequently Asked Questions
• Related Articles

What is Instagram Post Sync in Social Planner?

Instagram Post Sync is a feature that automatically imports your existing Instagram posts into HighLevel’s Social Planner. It enables you to view, manage, and analyze both past and future content from a single platform. By syncing recent posts and updating engagement data regularly, it ensures your reporting remains accurate while reducing the need for manual content recreation.

Key Benefits of Instagram Post Sync

• Centralized Content Management: View past and scheduled posts in one unified calendar.
  
  

• Improved Reporting Accuracy: Access up-to-date engagement metrics without manual tracking.
  
  

• Time Savings: Eliminate the need to recreate Instagram posts manually.
  
  

• Better Performance Visibility: Analyze how your content is performing over time.
  
  

• Streamlined Workflow: Manage everything from a single dashboard without switching platforms.

Instagram Post Sync Settings and Behavior

Automatically syncing your Instagram content ensures your recent posts are available inside Social Planner without any manual intervention. This keeps your content library complete and up to date.

• Syncs posts from the last 30 days automatically.
  
  

• Supports images, videos, carousels, and reels.
  
  

• Imports content directly into your Social Planner calendar.
  
  

• Insights are not real-time and refresh every 24 hours.
  
  

• Due to Instagram API limitations:
  
  

  • Location tags, collaborator details, and mentions may not be available.
    
    

  • Deleted posts on Instagram will still appear in Social Planner (sync is one-way).
    
    

  • Supports Instagram Professional accounts connected via Facebook Login or Instagram Login.

How To Enable Instagram Post Sync 

Proper setup ensures your Instagram posts sync correctly and your analytics remain accurate. Following these steps helps establish a seamless connection and syncing process.

Method 1: Enable Post Sync While Connecting a Social Account

You can enable Post Sync directly while connecting your Instagram account.

1. Go to Marketing > Social Planner.
   
   

2. Click + Socials.
   
   
   
   

3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.
   
   

4. Click Connect Instagram and finish linking your account.
   
   

5. Once enabled, Social Planner will begin syncing your Facebook posts automatically.
   
   
   
   

Method 2: Enable Post Sync from Social Planner Settings

If your Instagram account is already connected, you can enable Post Sync later.

1. Navigate to Marketing > Social Planner.
   
   

2. Click on Settings.
   
   
   
   

3. Go to Social Accounts > Instagram.
   
   

4. Enable the Sync Posts toggle for the page you want.
   
   

5. The system will start syncing posts in the background.

   
   
   
   

6. Once sync is enabled, open Planner to review synced posts.
   
   
   
   
7. Open Statistics to review synced performance data.
   
   
   
   
8. If you see a disconnect or expired-access message, follow the reconnect prompt to resume syncing.
   
   

Frequently Asked Questions

Q: How far back does Instagram Post Sync import posts?

The system automatically syncs posts from the last 30 days.

Q: Are engagement metrics updated in real time?

No, metrics such as likes and comments refresh every 24 hours.

Q: Why are some details like tags or collaborators missing?
Due to Instagram API limitations, certain data such as location tags, mentions, and collaborator details may not be available.

Q: What happens if I delete a post on Instagram?
Deleted posts will still remain visible in Social Planner because syncing is one-way.

Q: Do I need a specific type of Instagram account?
Yes, only Instagram Professional accounts (Business or Creator) are supported.

Q: Where can I see the synced posts?
Synced posts appear in your Social Planner calendar alongside scheduled content.

Q: What should I do if my posts are not syncing?
Check your account connection and reconnect Instagram if prompted.

Related Articles

• Connect Instagram: Facebook-Linked vs. Direct Instagram Integration
  
  
• Social Planner Content Guidelines - Image, Video, and Text
  
  
• How to Use the Instagram Story Post Composer in Social Planner
  
  
• Instagram Reels Publishing Guide for the Social Planner