This article will walk you through how to create Instagram Collaborator Posts directly from HighLevel’s Social Planner! Collaborator Posts are a powerful way to increase engagement, boost visibility, and team up with influencers or brand partners — all in one shared post that appears on both profiles.

TABLE OF CONTENTS

• What is an Instagram Collaborator Post?
• Key Benefits of Instagram Collab Posts
• How To Use Instagram Collaborator Posts in Social Planner
• Instagram Collaborator Post Settings
• Frequently Asked Questions

What is an Instagram Collaborator Post?

Instagram Collaborator Posts (Collab Posts) allow two accounts to share the same post in their feed or Reels. This joint-posting feature increases visibility and engagement by showing the content to both users’ audiences, making it perfect for partnerships, influencer campaigns, or brand collaborations.

Key Benefits of Instagram Collab Posts

Collab posts boost your organic reach while streamlining brand partnerships.

    •    Post simultaneously to two Instagram accounts with one upload.

    •    Expand reach to both sets of followers.

    •    Drive higher engagement and community growth.

    •    Simplify influencer campaigns and co-marketing strategies.

    •    Collaborator approval is handled natively on Instagram, reducing friction.

    •    Available for both Feed and Reels post types.

How To Use Instagram Collaborator Posts in Social Planner

Learn how to set up and schedule Instagram Collab posts using HighLevel’s Social Planner so they appear on both your account and your collaborator’s.

Step-by-Step Instructions

    1.    Go to Marketing → Social Planner

Navigate to the left-hand menu and click Marketing, then select Social Planner.

    2.    Connect Your Instagram Account

Click the gear icon next to “New Post” to open Social Planner Settings.

If your Instagram account isn’t connected yet, click Add Account and complete the connection process.

    3.    Click “New Post” to Create Content

    •    Select your Instagram profile from the list of connected accounts.

    •    Add your caption, hashtags, location, and any images or videos for the post.

    4.    Choose Post Type: Feed or Reel

For Collaborator posts to work, the content must be posted as a Feed or Reel.

Use the dropdown menu to select the correct post format.

    5.    Add a Collaborator

Scroll to the Collaborator section and enter the exact Instagram handle of the person or brand you wish to collaborate with (e.g., @partneraccount).

    6.    Schedule or Publish Your Post

    •    Choose a publish date and time, or click Post Now.

    •    Once live, your collaborator will receive a notification on Instagram to accept the invite.

    •    After accepting, the post will appear on both accounts’ feeds or Reels tabs.

Instagram Collaborator Post Settings

To ensure your collaborator posts go live without issues, follow these requirements:

    •    Post Type Requirement: Only Feed and Reels support collaboration — Stories and Carousels are not supported.

    •    Correct Instagram Handle: Enter the handle exactly as it appears. Invalid handles will result in failure to invite.

    •    No Pre-Approval in HighLevel: Collaborator invites are managed entirely on Instagram, after the post is published.

Frequently Asked Questions

Q: Can I tag multiple collaborators in one post?

A: No, Instagram currently allows only one collaborator per post using the Collab feature.

Q: What happens if the collaborator doesn’t accept the invite?

A: The post will still appear on your Instagram profile, but will not be visible on the collaborator’s profile unless they accept the collaboration request.

Q: Can I schedule a Collaborator post in advance?

A: Yes! Collaborator posts can be scheduled just like any other Instagram post in Social Planner. The collaborator will be notified when it goes live.

Q: Does the collaborator need to be connected in Social Planner?

A: No. The collaborator only needs to have a valid Instagram handle. The collaboration happens natively on Instagram after the post is published.

Q: Can I edit the collaborator after posting?

A: No. The collaborator must be set before publishing. You cannot modify collaborators after the post is live.

Q: Does this work for Instagram Business and Creator accounts?

A: Yes. Both account types support the Collaborator feature as long as they’re eligible for Collab posts on Instagram.

Related Articles

    •    Connect Instagram Business or Creator to Facebook

    •    How to Mention or Tag Profile in Social Planner

Next Steps

    •    Connect your Instagram account in Social Planner if you haven’t already.

    •    Create a test post with your own alternate account or a teammate to test Collab functionality.

    •    Plan your next influencer or brand partnership campaign using Collaborator posts to boost shared engagement.