Countdown Timer Labels Update

Modified on: Tue, 14 Oct, 2025 at 9:42 AM

Create urgency that speaks your audience’s language. With custom Countdown Timer labels, you can display “Days,” “Hours,” “Minutes,” and “Seconds” or any wording you’d like, in the exact language or wording that matches your campaign.

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What are Countdown Timer Labels?

What are Countdown Timer Labels?

Custom Countdown Timer Labels let you replace the default “Days / Hours / Minutes / Seconds” text beneath every timer segment with wording of your choice. The feature also auto-detects a user’s account locale and pre-fills the labels in their native language, saving setup time and ensuring culturally relevant timers.

Key Benefits of Countdown Timer Labels

Localize Instantly: Default text aligns with the sub-account’s language settings for a true global experience.
Match Brand Voice: Swap “Hours” for “Hrs” or “Heures” to keep copy on-brand.
Increase Clarity: Use campaign-specific phrasing like “Shopping Days Left.”
Reduce Design Work: No need to create separate graphics for each language.
Boost Conversions: Readers engage more when timers feel familiar and clear.

Default Labels

Countdown Timer uses your account’s locale to set starter labels automatically. You can leave these as-is or tweak them to accommodate slang, abbreviations, or fully custom copy.

How to Change Countdown Timer Labels

You can override the auto-generated text at any time:

Navigate to Marketing → Countdown Timer.
Open an existing timer by clicking on the timer name or create a new timer by clicking + New
Using the sidebar on the left, go to the Styling tab.
Under labels, use the dropdowns to set each label as "Visible" or Hidden".
Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
Click Save to save your changes.