How to use Countdown Timers in Funnels?

Modified on: Tue, 3 Jun, 2025 at 12:14 PM

Countdown timers help motivate visitors to take action by visually counting down to a deadline. Countdown timers are perfect for flash sales, limited-time offers, or event registrations. In HighLevel, you can design your own countdown timers and easily add them to funnels or websites.

TABLE OF CONTENTS

What is a Countdown Timer?
Key Benefits of Countdown Timers
How to Create a Countdown Timer
Add the Countdown Timer to a Funnel
- Using the HTML Countdown Timer Element
- Use the Code Block Countdown Timer Element
Frequently Asked Questions
Related Articles

What is a Countdown Timer?

Countdown timers visually track the remaining time until a specific event or deadline. In HighLevel, these timers can be reused across sites, styled to match your brand, and configured to behave in different ways depending on your goals. You can use them to drive urgency during launches, offer expiration notices, or event registrations.

Key Benefits of Countdown Timers

Urgency and scarcity: Display real-time countdowns to drive immediate action.
Multiple timer types: Fixed, Recurring, and Dynamic timers support a range of campaign styles.
Reusable design: Use timers across multiple pages and funnels without rebuilding.
Styling control: Adjust font, size, color, and visible time units to match your brand.

How to Create a Countdown Timer

Start by designing and building your countdown timer inside the Marketing section before adding it to a funnel.

Navigate to Marketing > Countdown Timers. Click the blue + New button to create a new countdown timer
Choose a Countdown Time template and click Continue with Template.
Under the General tab on the top left, choose the Timer Type:
- Fixed – ends at a specific date and time.
- Recurring – resets on a regular interval (e.g., daily, weekly).
- Dynamic – adjusts per contact interaction (ideal for emails).
Set the Timer End Date, select a Time Zone, and define the Redirect URL.
Under the Style tab on the left, toggle which time units to display (e.g., hours, minutes, seconds) and customize the timer’s font, size, and color using the style controls.

Add the Countdown Timer to a Funnel

You can add a countdown timer to your funnel using two methods: the HTML Countdown Timer element or the Code Block element. The countdown timer element is ideal for quick drag-and-drop use inside HighLevel, while the code block method is better for third-party platforms.

Using the HTML Countdown Timer Element

Best for users building entirely inside HighLevel using the drag-and-drop funnel editor.

Navigate to Sites > Funnels
Select the desired site, then click Edit Page on the funnel step you want to update.
In the top-left of the builder, click the plus (+) icon to open the Add Element panel. Select the Countdown Timers element.
Choose from your list of previously created timers. Drag the selected timer into the correct section of the page.

Use the Code Block Element

Embed your countdown timer using code, helpful if you're adding it to a third-party platform. For more info on copying code from a countdown timer, click here.

Go to Marketing > Countdown Timers and click on the timer you want to use.
In the top right, click the Copy Code button. Then click the blue Copy button on the popup.
Open your funnel under Sites > Funnels.
Click the plus (+) icon in the top-left to open the element panel.
Select the Code element and drag it where you want the timer to appear.
Click on the code block to open the editor, then paste the custom code you copied earlier.

Frequently Asked Questions

Q: What’s the difference between Fixed, Recurring, and Dynamic timers?

Fixed timers ends at a specific global date/time. Recurring timers reset after a defined interval (e.g., every day at 9 AM). Dynamic timers are personalized countdown that begins when a contact opens an email or visits a page.

Q: Can timers be used in multiple funnels?
Yes, once a timer is created, you can reuse it in any funnel or website via either method.

Q: Can I use timers in third-party website builders?
Yes. Use the Copy Code feature and paste the snippet into your preferred platform.

Q: Can I update the timer without breaking it in existing funnels?
Yes. Any updates made to the timer will automatically reflect wherever it’s placed. To update a countdown timers, navigate to Marketing > Countdown Timers then click Edit on the timer to be updated.