How to use additional assets at campaign level in Google Ads

In Ad Manager, users can now configure Business Logos, Call Extensions, and Sitelinks at the Campaign Level for Google Ads. These assets will automatically apply across all Ad Groups and Ads under the campaign, ensuring consistency and reducing redundant setup.

TABLE OF CONTENTS

• Overview
• Step-by-Step Guide
  • 1. Add Business Logo
  • 2. Configure Call Extensions
  • 3. Configure Sitelinks
• Fallback Logic
• Frequently Asked Questions (FAQs)

Overview

The Additional Assets section appears in the campaign creation/edit screen at the campaign level and supports the following:

Step-by-Step Guide

1. Add Business Logo

1. Navigate to the Additional Assets section while setting up a Google campaign.

2. Click Upload Logo.

3. Choose an existing image or upload a new one from the media library.

4. Only 1:1 (square) images are eligible.

5. Once uploaded, click the logo to open editing options like cropping or adjusting the aspect ratio.
   

6. Save your selection — this logo will appear across Search, Display, and YouTube placements.

2. Configure Call Extensions

1. Click on the Call Extensions dropdown.

2. Choose one or more previously added phone numbers.
   

3. To add a new number:

   • Click Create a new call.
     

   • Enter the phone number and choose a Conversion Action Category (e.g., Calls from Ads). Learn more

   • Click Create.

Tip: Call extensions are mobile-friendly and improve CTR by offering instant dial capabilities.

3. Configure Sitelinks

1. Click the Sitelinks dropdown.

2. Select one or more existing sitelinks.
   

3. To add a new sitelink:

   • Click Create a new sitelink.
     

   • Fill in:

     • Sitelink Text (max 25 characters)

     • Optional Description Line 1 & 2

     • Final URL

   • Click Create.

Google recommends at least 4 site links for best delivery.

Fallback Logic

If no assets are added at the campaign level:

• The system will default to account-level assets (if available).

• If neither is present, the ad may run without these enhancements.

Learn more about account level assets: https://support.google.com/google-ads/answer/7175034

Frequently Asked Questions (FAQs)

1. What happens if I upload a non-square logo?

Only 1:1 (square) images are eligible. If a non-square image is selected, it will be discarded silently and not used for the ad. Use the built-in editing tool to crop images to square format.

2. Can I add multiple phone numbers as call extensions?

Yes. You can assign multiple approved numbers. These numbers rotate and are shown based on factors like user location, device, and availability.

3. Why is my call extension marked "Disapproved"?

Call extensions must meet Google Ads policies. Common disapproval reasons:

• Invalid or unverified number

• Country code mismatch

• Formatting issues
  Check the number's eligibility or edit and resubmit.

4. How many site links can I add?

You can add 2–20 site links. However, we recommend adding 4 for optimal ad delivery and visibility on Google surfaces.

5. Can I edit an existing site link or phone number?

Yes. Use the pencil/edit icon next to the entry in the dropdown to update it.

6. What are the benefits of campaign-level assets?

• Saves time by applying assets across all ad groups and ads.

• Maintains brand consistency.

• Ensures rich ad formats like clickable site links and call buttons are present by default.

7. Will these settings override account-level assets?

Yes. Campaign-level asset selections take precedence. If no campaign-level assets are set, then account-level settings will be used as fallback.