This article will show you how to create and manage Google Ads campaigns with multiple ad groups using HighLevel’s Ad Manager! You can now structure campaigns with up to 10 ad groups and 3 ads per group for better targeting, testing, and tracking — all in one place.

TABLE OF CONTENTS

• What is Multiple Ad Groups in Google Ads Campaigns?
• Key Benefits of Multiple Ad Groups
• How To Use Multiple Ad Groups in Google Ads Campaigns
• Campaign Structure Overview
• Frequently Asked Questions

  
  

What is Multiple Ad Groups in Google Ads Campaigns?

Multiple Ad Groups in Google Ads campaigns let you structure your campaign with up to 10 separate ad groups. Each ad group targets a specific set of keywords or audience segment and can include up to 3 ads. This allows for more flexible, granular targeting and improved performance visibility — all managed directly inside HighLevel’s Ad Manager.

Key Benefits of Multiple Ad Groups

Smarter structuring and better insights for your campaigns

Using multiple ad groups gives you flexibility in targeting and allows more controlled experimentation. Here are the key benefits:

• Create up to 10 ad groups per campaign to target different products, services, or audiences.

• Add up to 3 ads per ad group for structured A/B testing.

• Set a base URL per ad group to maintain consistency while allowing unique display paths.

• Generate keyword suggestions and select match types for precise targeting.

• Track performance at multiple levels: campaign, ad group, ad, and keyword.

• Easily manage (duplicate, delete, add) ad groups and ads using the ellipsis (⋮) menu.

• Use the Review screen to preview your full campaign setup before publishing.

How To Use Multiple Ad Groups in Google Ads Campaigns

Learn how to set up and manage multiple ad groups in your Google Ads campaigns to maximize targeting and testing opportunities

Follow these steps to create a campaign with multiple ad groups:

1. Start a Campaign

   • Go to the Ad Manager and create a new campaign or select a pre-built template.

2. Set Campaign-Level Settings

   • Define your bid strategy, daily budget, and audience/network preferences.

3. Configure Ad Groups

   • For each ad group:

     • Enter a website base URL to generate keyword suggestions.

     • Select or manually enter keywords with desired match types (Phrase, Exact, Broad).

     • Add up to 3 ads per ad group.

     • Manage ad groups using the ellipsis menu to duplicate, delete, or add groups.

4. Configure Ads

   • For each ad:

     • Add up to 15 headlines.

     • Add up to 4 descriptions.

     • Set the display URL.

5. Review and Publish

   • Use the Review screen to check your entire campaign structure across all ad groups and ads.

   • Click Publish when ready.

6. Analyze Performance

   • Go to the Ad Manager Statistics screen.

   • View campaign performance.

   • Click on the campaign name to drill down and see stats by ad group, ad, and keyword.

Campaign Structure Overview

Understand how campaign levels are organized and why this structure helps improve clarity and performance tracking

The campaign flow is now clearly separated into 3 intuitive levels:

1. Campaign

   • Set budget, bidding strategy, and target audience.

2. Ad Group

   • Define keyword targeting and base URL.

   • Manage ads within the group.

3. Ad

   • Configure creative elements such as headlines, descriptions, and display path.

This modular approach allows better targeting, easier testing, and more actionable insights — especially useful for agencies managing multiple clients or complex advertising strategies.

Frequently Asked Questions

Q: How many ad groups can I create in a single campaign?

You can add up to 10 ad groups per campaign.

Q: How many ads can I create in each ad group?

Each ad group can have up to 3 ads.

Q: Can I set a different base URL for each ad?

No — all ads within an ad group must share a common base URL, which is set at the ad group level.

Q: Can I duplicate an entire ad group?

Yes, use the ellipsis (⋮) menu to duplicate ad groups for faster setup.

Q: Can I see performance by ad group or keyword?

Yes — the Statistics screen now supports performance breakdowns by campaign, ad group, ad, and keyword.

Q: Are older campaigns compatible with this feature?

Yes — legacy campaign flows, templates, and snapshots remain supported and compatible.

Q: Can I use different match types within the same ad group?

Yes — you can select different match types (Phrase, Exact, Broad) per keyword.

Q: What happens if I only create one ad group?

The campaign will still work — at least 1 ad group and 1 ad are required for a valid campaign.

Next Steps

• Start building your first multi-ad group campaign today!

• Explore campaign templates to speed up your setup.

• Review performance reports frequently to optimize your campaigns.

• Prepare for Multiple Ad Sets support in Meta Ads, coming soon!