Agency Rolled-up Reporting

Modified on: Wed, 18 Jun, 2025 at 1:25 AM

A selection of key data from all subaccounts is rolled up into the agency account for reporting. In one place you get a clear view of performance of all subaccounts under your agency.




Subaccount Rolled Up Report


Navigate to Agency Account > Sub-accounts and click the Columns button.



Select up to 8 columns to include in all of the subaccount summary cards.

  • Active users
    • An active user is one logged in at least once in the chosen timeframe either on the web or on a phone (both IOS and android). 
    • We will show this in this format - 79/100 where 79 is the count of active users and 100 is the count of total users in the location that were created during the chosen timeframe.
    • A user could be both a location admin or a location agent

  • Appointment: Count all the appointments that were created within the chosen timeframe irrespective of what status the appointment is in.

  • Contact: Count of contacts in that location that are created within the chosen timeframe.

  • Email:
    • Inbound emails - Count of all the emails that a contact sent to the location admin/user within the chosen timeframe
    • Outbound emails - Count all the SMS the sub-account admin/user sent to a contact. This will not include automated emails.

  • Text Messages:
    • Inbound SMS - Count all the SMS that contact sent to the location admin/user within the chosen timeframe. 
    • Outbound SMS - Count all the SMS the sub-account admin/user sent to a contact. This will not include automated SMS.

  • Calls
    • Inbound calls - Count of all the calls that contact made to the location admin/user within the chosen timeframe
    • Outbound calls - Count of all the calls the sub-account admin/user made to contact. This will not include automated calls.
    • Talk time - The summation of the total duration of calls that happened between the user and the contact

  • Submissions:
    • Forms: Count of total forms submitted
    • Surveys: Count of total surveys submitted
    • Facebook Forms: Count of total Facebook forms submitted

  • WhatsApp:
    • Inbound - Count of all WhatsApp messages sent to the location/user within the chosen timeframe 
    • Outbound - Count of all WhatsApp messages sent

  • GBP (Google Business Profile):
    • Inbound messages - Count of all the messages that a contact sent to the location admin/user within the chosen timeframe through GMB
    • Outbound messages - Count all the messages the sub-account admin/user sent to a contact. 
    • This will not include automated messages.

  • Instagram:
    • Inbound messages - Count of all the messages that a contact sent to the location admin/user within the chosen timeframe through IG
    • Outbound messages - Count all the messages the sub-account admin/user sent to a contact. 
    • This will not include automated messages.

  • Facebook:
    • Inbound messages - Count of all the messages that a contact sent to the location admin/user within the chosen timeframe through Facebook
    • Outbound messages - Count all the messages the sub-account admin/user sent to a contact. 
    • This will not include automated messages.

  • Review
    • Total: Count of reviews received for that location
    • Positive: Count of positive reviews received
    • Negative: Count of negative reviews received

  • Sites Created
    • Funnels: Count of funnels created
    • Websites: Count of websites created
    • Forms: Count of forms created
    • Surveys: Count of surveys created


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