Summer of AI 2026 gives HighLevel agencies an exciting way to introduce AI to their sub-accounts. Agencies can activate free access to AI Assistants, start 30-day trials for Specialized Agents and Agent Infrastructure, and compete to win a share of $100.000! This article explains what the Summer of AI is and how you can join in.
TABLE OF CONTENTS
- What is the Summer of AI?
- Free AI Tools Available Through August 31, 2026
- AI Tools Available With a 30-Day Trial
- Extend the Trial by 30 More Days
- Road to $100,000 Contest
- Frequently Asked Questions
- Related Articles
What is the Summer of AI?
AI is moving fast, and many customers are still figuring out exactly where to start. Summer of AI 2026 is HighLevel’s way of making it easier to begin using AI inside the platform with free access, free trials, and educational support throughout the summer.
The Summer of AI is running from June 1 through August 31, 2026 and offers:
- Five AI tools inside HighLevel are completely free to use: Ask AI, AI Studio, Workflow AI, Funnel AI, and Email AI.
- Free 30 day trial of Conversation AI, Voice AI, Reviews AI, Content AI and Prompt Optimizer
- Agencies can compete for a share of $100,000 with the Road to 1000,000 contest.
Free AI Tools Available Through August 31, 2026
The Summer of AI 2026 promotion gives all HighLevel sub-accounts free access to AI Assistants from June 1, 2026 through August 31, 2026.
The AI Assistants included are:
- Ask AI
- AI Studio
- Workflow AI
- Funnel AI
- Email AI
This free access does not require activation, so customers can begin using these tools right away.
AI Tools Available With a 30-Day Trial
Eligible sub-accounts can opt in to receive 30 days of free access to the following Specialized Agents and Agent Infrastructure:
- Voice AI
- Conversation AI
- Reviews AI
- Content AI
- Prompt Optimizer
- Knowledge Base
The 30-day trial begins on the day the agency activates the trial for the sub-account. Activation must take place on or before August 31, 2026.
Once the 30-day free trial ends, the sub-account moves to the plan the agency selected for it. If no plan has been chosen, the sub-account automatically falls back to pay-per-use. No subscription is assigned without an explicit choice from the agency.
Eligibility for the 30-Day Trial
The 30-Day Trial applies only to eligible sub-accounts. To qualify, a sub-account must meet all of the following requirements:
- Is not on an AI Employee plan
- Has not used the feature in the last 90 days before activation of the 30-day trial (including Pay-Per-Use)
- Is not on a free trial and must be on a paid plan
Important: Summer of AI 2026 is a one-time use promotion per sub-account. Sub-accounts that have already participated cannot re-enroll.
How to Activate the 30-Day Trial
The 30-Day Trial is opt-in, which means sub-accounts are not automatically enrolled. Agency users must actively choose which eligible sub-accounts to include during the promotion window.
To activate the 30-Day Trial:
From your Agency View, open the Get 30 days of Free AI page.
Click on the I want FREE AI button.
Review the eligible sub-accounts and select the sub-accounts you want to enroll.
Extend the Trial by 30 More Days
The Extended Trial gives eligible sub-accounts additional time to continue using Specialized Agents and Agent Infrastructure before normal subscription billing begins. After the first 30-day trial ends, eligible sub-accounts can receive an additional 30 days free when the customer enrolls in either the AI Growth plan ($50/month) or AI Unlimited plan ($97/month).
The Extended Trial includes:
- Voice AI
- Conversation AI
- Reviews AI
- Content AI
- Prompt Optimizer
- Knowledge Base
Normal billing begins after the additional 30-day free period ends.
Road to $100,000 Contest
HighLevel is on a mission to help 100,000 small businesses run on AI this summer, and the Road to $100,000 is designed to help make that happen. This contest gives agencies a chance to compete for their share of a $100,000 prize pool by activating qualifying AI subscriptions during the campaign.
Dates: June 1 through August 31, 2026
Final review and validation: September 2026
Awards and recognition: LevelUp, October 26, Dallas
Participation is automatic and no registration is required. Any agency with qualifying AI subscriptions earns points based on active subscriptions at the end of each month. Earlier activations carry more long-term impact. For example, an Unlimited account signed up in June earns up to 14 campaign points, while one signed up in August earns 4.
| AI Subscription Plan | Monthly Plan | Points |
|---|---|---|
| AI Employee - Growth | $50 | 3 points |
| AI Employee - Unlimited | $97 | 6 points |
Agencies compete against others their own size, with divisions based on account count. Division assignment locks when the campaign begins on June 1, 2026.
| Division | Accounts | 1st Place | 2nd Place | 3rd Place | Prize Pool |
|---|---|---|---|---|---|
| Launch | 1-10 | $6,000 | $3,000 | $1,000 | $10,000 |
| Emerging | 11-50 | $6,000 | $3,000 | $1,000 | $10,000 |
| Growth | 51-100 | $10,000 | $4,000 | $1,000 | $15,000 |
| Gold | 101-500 | $10,000 | $4,000 | $1,000 | $15,000 |
| Platinum | 501-1,000 | $14,000 | $5,000 | $1,000 | $20,000 |
| Diamond | 1,001+ | $20,000 | $8,000 | $2,000 | $30,000 |
Frequently Asked Questions
Q: What is free and for how long?
AI Assistants (Ask AI, AI Studio, Workflow AI, Funnel AI, Email AI) are free for the entire summer window of June 1 through August 31.
Specialized Agents (Voice AI, Conversation AI, Reviews AI, Content AI) and Agent Infrastructure (Prompt Optimizer, Knowledge Base) are free for 30 days from the date the agency activates the 30 day free trial for the sub-account.
Q: When does the 30-day trial start?
The 30-day trial starts on the day the agency activates it for the sub-account.
Q: If an agency enrolls a sub-account on August 25, does the promotional offer extend from that date?
Yes. All AI products listed would still get 30 days from August 25.
Q: Does the 30-Day Trial automatically enroll the sub-account into a subscription?
No. No subscription is automatically assigned at the end of the 30-Day Trial.
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