This article explains how HighLevel AI products are priced, which features are included in AI Employee Unlimited, which features are part of AI Employee Plus, how Voice AI costs are calculated, and where agencies can review or rebill AI usage.
Some HighLevel AI features are included with AI Employee Unlimited, some are free with fair-usage protections, and others are billed on a pay-per-use basis. Always use the product-specific section below before quoting pricing, estimating usage, or setting up rebilling.
Important: Pricing and model availability may change. Third-party model/provider rates may also change based on provider updates, model version, service tier, or HighLevel implementation. If you are quoting pricing externally, confirm the current in-app pricing and billing settings first.
TABLE OF CONTENTS
- Common Billing Terms
- AI Employee Unlimited Plan vs Pay-Per-Use
- Rebilling AI Usage to Sub-Accounts
- How to Review AI Usage and Charges
- Frequently Asked Questions
- Related Articles
Common Billing Terms
| Term | Meaning |
|---|---|
| Pay-per-use | Usage is billed only when a supported AI product generates billable activity. |
| Token | A unit used to measure AI model input and output. Longer prompts, longer responses, retrieved knowledge, and more conversation turns usually use more tokens. |
| Input tokens | Text, instructions, context, or knowledge sent to the AI model. |
| Output tokens | Text generated by the AI model. |
| Voice Engine | The HighLevel per-minute voice processing charge used in Voice AI pricing. |
| TTS | Text-to-speech. This is the per-minute voice provider/model cost used when the AI speaks during a call or voice session. |
| Phone System charges | Separate telephony charges for phone calls. These still apply even when Voice AI Inbound is covered by AI Employee Unlimited. |
| Fair usage | Usage protections that may throttle, limit, pause, or reset access after a usage threshold is reached. |
| AI Employee Plus | Advanced AI features that may be included with AI Employee Unlimited. Agent Studio remains pay-per-use. |
AI Employee Unlimited Plan vs Pay-Per-Use
AI in HighLevel is billed in two main ways: AI Employee Unlimited Plan (Subscription) and Pay-Per-Use.
With AI Employee Unlimited, supported features like Voice AI Inbound, Conversation AI, Reviews AI, Content AI, and Ask AI are covered under one monthly subscription for each enabled sub-account.
With Pay-Per-Use, AI usage is billed based on what is used. This can apply when a sub-account is not on AI Employee Unlimited, or when the feature is not included in the Unlimited Plan.
AI Employee Plus features such as Voice AI Widget, Voice AI Outbound, and Voice AI Prompt Optimizer are included in AI Employee Unlimited for supported usage. Agent Studio remains pay-per-use.
AI Employee Unlimited Plan
AI Employee Unlimited is available for $97/month per enabled sub-account. It provides unmetered usage of supported AI Employee features, subject to HighLevel’s fair-use and excessive-use restrictions.
Included in AI Employee Unlimited
| Included feature | Notes |
|---|---|
| Voice AI Inbound | Covers Voice AI usage for inbound phone calls. Phone System charges still apply. |
| Conversation AI | Included for supported usage, subject to fair use. |
| Reviews AI | Included for supported usage, subject to fair use. |
| Content AI | Included for supported usage, subject to fair use. |
| Ask AI | Included for supported usage, subject to fair use. |
Fair Use Policy
AI Employee Unlimited usage is subject to HighLevel’s Terms of Service, including excessive-use restrictions. If usage is excessive, abusive, or negatively affects platform performance, HighLevel may throttle, limit, require service upgrades, or terminate access with or without notice.
AI Employee Plus
AI Employee Plus includes advanced AI features. Most AI Employee Plus features are included with AI Employee Unlimited, except Agent Studio.
These features are included in the $97/month AI Employee Unlimited subscription
| AI Employee Plus feature | Billing model | Notes |
|---|---|---|
| Agent Studio | Pay-per-use | Billed based on model usage, searches, and multimodal AI actions such as image, video, text, or speech generation. |
| Voice AI Widget | Included usage | Included for supported usage, subject to fair use. |
| Voice AI Outbound | Included usage | Included for supported usage, subject to fair use. |
| Voice AI Prompt Optimizer | Included usage | Included for supported usage, subject to fair use. |
Important: AI Employee Plus features are now included in AI Employee Unlimited. If a sub-account has AI Employee Unlimited enabled, supported AI Employee features and AI Employee Plus features are covered except Agent Studio.Rebilling AI Usage to Sub-Accounts
AI usage may be charged to the agency first and then rebilled to sub-accounts when supported by the agency plan and rebilling settings.
AI Employee rebilling can be enabled in Agency settings. Agencies must be on the $497/month plan to rebill AI Employee usage.
Usage-based services are typically funded through the Agency Wallet. Common wallet-funded services include the Phone System, Email System, AI usage, Email Validation, Autocomplete Addresses, and Workflow Premium Features.
For product-specific rebilling behavior, always review the relevant AI product section and confirm the agency’s rebilling settings before quoting client-facing pricing.
How to Review AI Usage and Charges
Agency Admins can review supported AI usage in the AI Usage Dashboard. The AI Usage Dashboard is available at the Agency level for Agency Admins. It includes sub-account-level breakdowns, but it is not accessed from individual sub-account pages.
The AI Usage Dashboard provides an agency-level view of:
- AI spend
- Token usage
- Total transactions
- Pay-per-use charges
- Product-level usage
- Model-level usage
- Billing mode
- Cost breakdowns
- Transaction-level details
Ask AI Pricing
Ask AI is included in AI Employee Unlimited for supported usage. If Ask AI is used as pay-per-use, usage is charged at cost based on the models and actions used during the session. Ask AI uses multiple models behind the scenes. The model selected depends on the complexity of the request and the actions needed to complete the task.
Agency users may be able to rebill Ask AI usage to sub-accounts with a markup depending on their plan and rebilling settings.
Ask AI session cost can vary based on:
- Task complexity
- Number of user messages
- Number of AI turns
- Number of actions prepared or completed
- Whether approvals are required
- Whether visual rendering or image generation is used
- Whether external data, web content, or connected platform data is used
- Whether the task creates or updates assets inside HighLevel
Conversation AI Pricing (Pay-Per-Use)
Conversation AI is included in AI Employee Unlimited for supported usage.
When Conversation AI is billed as pay-per-use, pricing is token-based. This means usage is calculated from the number of input and output tokens used by the selected AI model.
How Conversation AI Cost Is Calculated
Conversation AI pricing is based on token usage. Tokens are small units of text used to measure how much information is sent to the AI model and how much text the AI generates in response.
Conversation AI usage has two parts:
| Token type | What it means | Examples |
|---|---|---|
| Input tokens | Text sent to the AI model | Customer messages, conversation history, AI instructions, contact details, and knowledge-base content |
| Output tokens | Text generated by the AI model | AI replies, suggested responses, and generated messages |
To estimate Conversation AI cost, calculate the input token cost and output token cost separately, then add them together.
| Step | What to calculate | Formula |
|---|---|---|
| 1 | Input token cost | Input tokens ÷ 1,000,000 × input token price |
| 2 | Output token cost | Output tokens ÷ 1,000,000 × output token price |
| 3 | Total estimated cost | Input token cost + output token cost |
Example:
If a conversation uses 100,000 input tokens and 25,000 output tokens on a model priced at $1.25 per 1M input tokens and $10.00 per 1M output tokens, the estimated cost would be:
| Usage type | Tokens used | Rate | Calculation | Cost |
|---|---|---|---|---|
| Input tokens | 100,000 | $1.25 / 1M tokens | 100,000 ÷ 1,000,000 × $1.25 | $0.125 |
| Output tokens | 25,000 | $10.00 / 1M tokens | 25,000 ÷ 1,000,000 × $10.00 | $0.25 |
| Total estimated cost | — | — | $0.125 + $0.25 | $0.375 |
In this example, the estimated Conversation AI cost is $0.375.
Why Two Conversation AI Conversations May Cost Different Amounts
Two Conversation AI conversations can have different costs because pricing is based on token usage.
A conversation with short messages and short AI replies will usually use fewer tokens. A conversation with more back-and-forth messages, longer AI replies, more conversation history, or larger knowledge-base content will usually use more tokens.
Because of this, two conversations using the same AI model can still have different costs depending on how much text is processed and generated.
Conversation AI token rates
| Provider | Model | Input price / 1M tokens | Output price / 1M tokens |
|---|---|---|---|
| OpenAI | Chat GPT-5 | $1.25 | $10.00 |
| OpenAI | Chat GPT-5 Mini | $0.25 | $2.00 |
| OpenAI | Chat GPT-4.1 | $2.00 | $8.00 |
| OpenAI | Chat GPT-4.1 Mini | $0.40 | $1.60 |
Voice AI Pricing (Pay-Per-Use)
Pay-per-use Voice AI pricing is based on three AI cost components. For phone calls, Phone System charges may also apply separately. To estimate Voice AI cost, calculate the time-based charges first, then add any token-based LLM usage and applicable Phone System charges.
| Step | What to calculate | Formula |
|---|---|---|
| 1 | Voice Engine cost | Call duration in minutes × Voice Engine rate |
| 2 | TTS cost | Call duration in minutes × selected TTS rate |
| 3 | LLM token cost | Total call tokens ÷ 1,000,000 × selected LLM model price |
| 4 | Total estimated cost | Voice Engine cost + TTS cost + LLM token cost + applicable Phone System charges |
Voice AI Cost Formula
Use this formula to estimate the total cost of a pay-per-use Voice AI call:
Total estimated cost = call duration in minutes × (Voice Engine rate + selected TTS rate) + LLM token cost + applicable Phone System charges
Where:
| Formula item | Meaning |
|---|---|
| Call duration | Total length of the Voice AI call or session in minutes |
| Voice Engine rate | $0.045/min from May 20, 2026 onward |
| Selected TTS rate | The per-minute rate for the selected TTS provider/model |
| LLM token cost | Cost based on the AI model used and the number of tokens processed |
| Phone System charges | Separate telephony charges that may apply to phone calls |
Example:
If a Voice AI call lasts 10 minutes and uses OpenAI TTS, the estimated AI voice cost before LLM tokens and Phone System charges would be:
| Cost component | Rate | Calculation | Cost |
|---|---|---|---|
| Voice Engine | $0.045/min | 10 × $0.045 | $0.45 |
| OpenAI TTS | $0.015/min | 10 × $0.015 | $0.15 |
| Estimated AI voice cost | — | $0.45 + $0.15 | $0.60 |
In this example, the estimated AI voice cost is $0.60 before LLM token usage and Phone System charges.
Why Two Voice AI Calls May Cost Different Amounts
Two Voice AI calls with the same duration can still have different costs because the final cost depends on more than call length.
Voice AI cost can vary based on the selected TTS provider, selected AI model, token usage, and any applicable Phone System charges. For example, a call using a premium TTS provider or a higher-cost AI model may cost more than another call of the same length.
Calls with more back-and-forth conversation, larger knowledge-base context, or longer AI responses may also use more tokens, which can increase the final cost.
Voice Engine Rate
The Voice Engine rate is the per-minute HighLevel Voice AI processing charge.
| Effective date | Voice Engine rate |
|---|---|
| May 20, 2026 onward | $0.045/min |
If you are reviewing historical usage before May 20, 2026, you may see older bundled Voice AI pricing.
TTS Provider Rates
TTS, or text-to-speech, is the provider/model cost for generating the AI’s spoken response.
| TTS provider | Model | TTS rate | Effective date |
|---|---|---|---|
| OpenAI | TTS | $0.015/min | April 20, 2026 |
| Cartesia | TTS | $0.015/min | April 20, 2026 |
| ElevenLabs | V3 | $0.170/min | April 20, 2026 |
| ElevenLabs | V2.5 | $0.035/min | May 20, 2026 |
External Voice AI model pricing
If you choose an external AI model such as Google Gemini, OpenAI GPT, or Anthropic Claude to power HighLevel Voice AI, model usage is billed based on the selected model.
| Provider | Model | LLM model price / 1M tokens |
|---|---|---|
| Gemini 2.0 Flash | $0.10 | |
| Gemini 2.0 Flash Lite | $0.075 | |
| Gemini 2.5 Flash | $0.30 | |
| Gemini 2.5 Flash Lite | $0.10 | |
| OpenAI | GPT-4o Mini | $0.15 |
| OpenAI | GPT-4o | $2.50 |
| OpenAI | GPT-4.1 Nano | $0.10 |
| OpenAI | GPT-4.1 Mini | $0.40 |
| OpenAI | GPT-4.1 | $2.00 |
| OpenAI | GPT-5 Nano | $0.05 |
| OpenAI | GPT-5 Mini | $0.25 |
| OpenAI | GPT-5 | $1.25 |
| Anthropic | Claude 4.5 Sonnet | $3.00 |
| Anthropic | Claude 4.0 Sonnet | $3.00 |
| Anthropic | Claude 3.7 Sonnet | $3.00 |
| Anthropic | Claude 3.5 Haiku | $0.80 |
Voice AI Prompt Optimizer
Voice AI Prompt Optimizer is an AI Employee Plus feature.
It includes 20 minutes per day for each location. After the included 20 minutes are used, additional Prompt Optimizer usage is billed at the applicable Voice AI rate.
Agent Studio Pricing
Agent Studio is an AI Employee Plus feature and is not included in AI Employee Unlimited.
Agent Studio includes multimodal and specialized AI capabilities. Usage is charged based on model token usage, API usage, searches, or content-generation units depending on the feature used.
Agent response generation
| Provider | Model | Input price / 1M tokens | Output price / 1M tokens |
|---|---|---|---|
| OpenAI | GPT-5 | $1.25 | $10.00 |
| OpenAI | GPT-5 Mini | $0.25 | $2.00 |
| OpenAI | GPT-5 Nano | $0.05 | $0.40 |
| OpenAI | GPT-4.1 | $2.00 | $8.00 |
| OpenAI | GPT-4.1 Mini | $0.40 | $1.60 |
| OpenAI | GPT-4.1 Nano | $0.10 | $0.40 |
External APIs
| Feature | Provider | Price |
|---|---|---|
| Web Search | Tavily | $0.01/search |
Multimodal and specialized models:
All prices are in USD. Third-party model prices are subject to change by the provider and may vary based on model version, quality, modality, or service tier.
Video generation:
| Content type | Provider | Model | Price | Unit |
|---|---|---|---|---|
| Video | Gemini | Veo3 Fast | $0.15 | Second of video |
| Video | Gemini | Veo3 | $0.40 | Second of video |
Image generation:
| Content type | Provider | Model | Quality | Size | Price | Unit |
|---|---|---|---|---|---|---|
| Image | OpenAI | DALL-E 3 | Standard | 1024 × 1024 | $0.04 | Image output |
| Image | OpenAI | DALL-E 3 | Standard | 1024 × 1536 / 1536 × 1024 | $0.08 | Image output |
| Image | OpenAI | DALL-E 3 | HD | 1024 × 1024 | $0.08 | Image output |
| Image | OpenAI | DALL-E 3 | HD | 1024 × 1536 / 1536 × 1024 | $0.12 | Image output |
Text generation:
| Content type | Provider | Model | Input price / 1M tokens | Output price / 1M tokens |
|---|---|---|---|---|
| Text | OpenAI | GPT-4.1 | $2.00 | $8.00 |
| Text | OpenAI | GPT-5 Mini | $0.25 | $2.00 |
Speech:
| Content type | Provider | Model | Price | Unit |
|---|---|---|---|---|
| Speech | OpenAI LLM | GPT-4o Mini | $0.15 | 1M text tokens |
| Speech | OpenAI LLM + TTS | GPT-4o Mini | $0.60 | 1M text output tokens |
| Speech | OpenAI TTS | GPT-4o Mini TTS | $12.00 | 1M audio output tokens |
Workflow AI Pricing
Workflow AI pricing depends on the action used.
Premium Workflow AI actions
| Workflow AI tool/action | Pricing |
|---|---|
| Decision Maker | $0.01/execution |
| Intent Detection | $0.01/execution |
| Summarize Text | $0.01/execution |
| Translate | $0.01/execution |
Free Workflow AI tools
| Workflow AI feature | What it does | Pricing |
|---|---|---|
| Workflow AI Builder | Lets Workflow AI create workflows from a simple prompt, with multi-language support | Free; limit resets within 24 hours |
| Generate with AI | Generates AI content for SMS, email, code, and other workflow-related content | Free; limit resets within 24 hours |
External AI models in workflows
If you use OpenAI or another external model inside a workflow, such as through a GPT workflow action, external model usage is billed according to the relevant model/API pricing.
Workflow Pro Plan for bulk premium actions
For higher premium-action volume, agencies can use Workflow Pro plans to bulk-purchase premium executions at lower overage rates.
| Tier | Monthly price | Included executions/month | Overage rate |
|---|---|---|---|
| Free | $0 | 100 free lifetime executions | $0.01/execution |
| Starter | $10/month | 10,000 | $0.008/execution |
| Growth | $25/month | 30,000 | $0.006/execution |
| Scale | $50/month | 65,000 | $0.004/execution |
Funnel & Website AI Pricing
Funnel & Website AI helps users build and edit funnels or websites with prompts.
| Feature | Rate limit | Pricing |
|---|---|---|
| Build funnels and websites with AI | 1,000 prompts/day per sub-account | Free |
Content AI Pricing
Content AI is included in AI Employee Unlimited for supported usage.
If Content AI is billed as pay-per-use, the following rates apply:
| Content type | Pricing |
|---|---|
| Image | $0.063/image |
| Text | $0.0945/1,000 words |
Reviews AI Pricing
Reviews AI is included in AI Employee Unlimited for supported usage.
If Reviews AI is billed as pay-per-use, the following rate applies:
| Product | Pricing |
|---|---|
| Reviews AI | $0.01/review |
AI Studio Pricing
AI Studio is currently free.
HighLevel does not have immediate plans to charge for AI Studio usage. Pricing may evolve over time. In the future, HighLevel may introduce usage caps, and overages may be billed at a reasonable token-based price.
Frequently Asked Questions
Q: Why can Voice AI still create charges if Voice AI Inbound is included in AI Employee Unlimited?
AI Employee Unlimited may cover Voice AI Inbound usage, but Phone System charges still apply to phone calls. Voice AI pay-per-use scenarios may also include Voice Engine, TTS, and LLM/token usage.
Q: Why do two Voice AI calls with the same duration cost different amounts?
The time-based parts may be similar, but token usage can vary depending on the conversation length, number of turns, prompt size, retrieved context, and selected model.
Q: Where can I see AI usage charges?
Agency Admins can use the AI Usage Dashboard at the Agency level to review supported AI product usage, token usage, transaction counts, pay-per-use charges, and transaction-level details.
Q: Are Workflow AI Builder and Generate with AI billed through AI credits?
No. These features are free with fair-usage protections. If a user reaches the daily limit, access resets within the reset window.
Q: Does Content AI always create pay-per-use charges?
Content AI is included in AI Employee Unlimited for enabled sub-accounts, but it also has pay-per-use pricing for text and image generation depending on account setup and billing path.
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