Manage Comments in Social Planner

Modified on: Tue, 14 Oct, 2025 at 9:03 AM

Engage with your audience faster without leaving HighLevel. The Comment Management feature inside Social Planner lets you reply, like and filter Facebook comments in one unified inbox, saving time and boosting social reach.

TABLE OF CONTENTS

What is Comment Management?

What is Comment Management?

Comment Management in Social Planner helps you view and respond to comments from your posts, all in one dashboard. Instead of jumping between social media platforms, you can now manage conversations directly where you schedule and plan content.

Note: Currently, only comments from posts published via Social Planner are supported. Comments on posts published natively (directly in Facebook etc) will not appear here. Support for other social platforms is in progress.

Key Benefits of Comment Management

One-Stop Inbox: View every Facebook comment alongside scheduled posts.
Real-Time Engagement: Keep engagement consistent by liking and replying to comments.
Conversation Context: Manage deeper discussions with threaded (nested) replies.
Time-Savings: Save time by replying without leaving Social Planner.

Limitations of Comment Management

Nested comment counts are not displayed (only main thread counts).
Thumbnails, images, videos, and GIFs in comments are not clickable.
Options to add GIFs, stickers, or avatars in replies are not supported.
Images larger than 10MB cannot be uploaded (limitation from Facebook).
Search requires a minimum of 3 characters.

What You Can Do in Comment Management

These capabilities streamline day-to-day engagement so you can respond faster, keep conversations organized, and highlight high-value interactions without leaving HighLevel.

Replying to Comments

Respond to any top-level comment directly from Social Planner, preserving author names, emojis, and GIFs for a native feel. Fast, on-brand replies strengthen relationships and can drive additional engagements or DMs.

Liking Comments

A quick “like” lets followers know you’ve seen and appreciated their input. Every like is recorded on Facebook and contributes to post engagement metrics, further improving reach.

Responding to Threaded Comments

Threaded replies keep multi-person conversations organized. Click the arrow beside a parent comment to view and answer sub-threads so your replies appear precisely where the discussion is happening.

Smart Filters (Latest vs Top)

Use the dropdown above the inbox to switch views:

Latest: Shows the most recent activity so you never miss new questions.
Top: Sorts by Facebook’s “most relevant” order, surfacing high-engagement comments first.

Using Mentions in Comment Replies

Tag Facebook Pages or public profiles by typing “@” plus at least three characters. A list of matching public pages appears, allowing you to credit partners or acknowledge customers without leaving HighLevel.

How to Use Comment Management

Go to the Marketing → Social Planner → Comments

Step 2: View and Engage with Comments

Here, you can:

Read comments from posts published via Social Planner.
Reply directly to users.
Like comments.
Add emoji and images in reply
Reply to threaded (nested) comments for deeper discussions.

Click on View More for expanded comment view

Step 3: Filter Between Latest and Top Comments

Use the dropdown filter to choose how you want to view comments:

Latest → Shows the most recent comments first.
Top → Highlights the most engaging or relevant comments.

Frequently Asked Questions

Q: Can I see comments from Instagram, LinkedIn, or other platforms?
Not yet. Currently, only Facebook comments are supported. Other platforms are coming soon.

Q: Will I see comments on posts published directly from Facebook?
No. Only comments on posts published via Social Planner will appear here.

Q: Can I delete or hide comments?
Not at the moment, you can only like or reply.

Q: Can I reply with images and emojis?

Yes, we support replying with emojis and images