TABLE OF CONTENTS
- What is Comment Management?
What is Comment Management?
Comment Management in Social Planner helps you view and respond to comments from your posts, all in one dashboard. Instead of jumping between social media platforms, you can now manage conversations directly where you schedule and plan content.
Note: Currently, only comments from posts published via Social Planner are supported. Comments on posts published natively (directly in Facebook,Instagram etc) will not appear here. Support for other social platforms is in progress.
Key Benefits of Comment Management
- One-Stop Inbox: View every Facebook comment alongside scheduled posts.
- Real-Time Engagement: Keep engagement consistent by liking and replying to comments.
- Conversation Context: Manage deeper discussions with threaded (nested) replies.
- Time-Savings: Save time by replying without leaving Social Planner.
What You Can Do in Comment Management
These capabilities streamline day-to-day engagement so you can respond faster, keep conversations organized, and highlight high-value interactions without leaving HighLevel.
Replying to Comments
Respond to any top-level comment directly from Social Planner, preserving author names, emojis, and GIFs for a native feel. Fast, on-brand replies strengthen relationships and can drive additional engagements or DMs.
Liking Comments
A quick “like” lets followers know you’ve seen and appreciated their input. Every like is recorded on Facebook and contributes to post engagement metrics, further improving reach.
Responding to Threaded Comments
Threaded replies keep multi-person conversations organized. Click the arrow beside a parent comment to view and answer sub-threads so your replies appear precisely where the discussion is happening.
Smart Filters (Latest vs Top)
Use the dropdown above the inbox to switch views:
- Latest: Shows the most recent activity so you never miss new questions.
- Top: Sorts by Facebook’s “most relevant” order, surfacing high-engagement comments first.
Using Mentions in Comment Replies
Tag Facebook Pages or public profiles by typing “@” plus at least three characters. A list of matching public pages appears, allowing you to credit partners or acknowledge customers without leaving HighLevel.
How to Use Comment Management
Step 1: Open Comments in Social Planner
Go to the Marketing → Social Planner → Comments

Step 2: View and Engage with Comments
Here, you can:
Read comments from posts published via Social Planner.
Reply directly to users.
Like comments.
Add emoji and images in reply
Reply to threaded (nested) comments for deeper discussions.
Click on View More for expanded comment view

Step 3: Filter Between Latest and Top Comments
Use the dropdown filter to choose how you want to view comments:
- Latest → Shows the most recent comments first.
- Top → Highlights the most engaging or relevant comments.

Platform Capabilities Overview
Comment Management inside Social Planner now supports Facebook and Instagram, with more platforms coming soon.
View comments on posts published via Social Planner
Reply to comments using text, emojis, and images (up to 10MB)
Threaded replies supported (multiple levels)
Like comments
Mentions supported using “@” + minimum 3 characters for search
Filter comments by Latest or Top
Emoji support available in replies
Image uploads supported (up to 10MB per Facebook limitations)
Search comments (minimum 3 characters)
Hide/Delete not supported
API support available
Media in comments (GIFs, thumbnails) visible but not clickable
Only comments from posts published via Social Planner are supported
Limitations:
Nested comment counts are not displayed (only top-level counts appear).
Thumbnails, images, videos, and GIFs in comments are not clickable.
Options to add GIFs, stickers, or avatars in replies are not supported.
Image uploads above 10MB are not supported (Facebook API limit).
Search requires a minimum of 3 characters.
Comments on posts published natively on Facebook will not appear.
Hide/Delete actions are not supported.
View comments on posts published via Social Planner
Reply to comments using text, emojis, and images (up to 10MB)
Threaded replies supported
Like comments
Mentions supported only when typing the exact @username (search not available)
Filter comments by Latest or Top
Emoji support available in replies
Image uploads supported (up to 10MB per Instagram limits)
Search comments (minimum 3 characters)
Hide/Delete not supported
API support not available for Instagram comments
Media in comments visible but not clickable
Only comments from posts published via Social Planner are supported
Limitations:
Mentions do not support search, users must type the exact @username (Instagram API limitation).
Thumbnails, images, videos, and GIFs in comments are not clickable.
Image uploads above 10MB are not supported.
Search requires a minimum of 3 characters.
Hide/Delete actions are not supported.
API support for Instagram comment management is limited, which restricts advanced actions.
Comments on posts published natively on Instagram will not appear.
Frequently Asked Questions
Q: Can I see comments from LinkedIn, or other platforms?
Not yet. Currently, only Facebook & Instagram comments are supported. Other platforms are coming soon.
Q: Will I see comments on posts published directly from Native Platform?
No. Only comments on posts published via Social Planner will appear here.
Q: Can I delete or hide comments?
Not at the moment, you can only like or reply.
Q: Can I reply with images and emojis?
Yes, we support replying with emojis and images
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