Important:

Before setting up the conversion actions in HighLevel's Ad Manager, you must have your Google account integrated with HighLevel.

TABLE OF CONTENTS

• What is the Google Ads Conversion Actions?
• Key Benefits of Google Ads Conversion Action
• Create and Manage Google Ads Offline Conversion Actions
• Frequently Asked Questions

What is the Google Ads Conversion Actions?

Key Benefits of Google Ads Conversion Action

• Seamless Setup: No need to switch to the Google Ads interface—everything is managed within HighLevel.
  
  
• Consistent Tracking: Ensures your Google Ads conversions align with HighLevel workflow events.
  
  
• Time-Saving: Quickly create and manage conversions in just a few clicks.
  
  
• Advanced Reporting: Enables better optimization and attribution for offline conversions.
  
  
• Centralized Management: View and edit all conversion actions (existing and new) in one place.
  
  
• Automatic Sync: Conversions created in HighLevel are instantly available in your connected Google Ads account.

Create and Manage Google Ads Offline Conversion Actions

Access Ad Manager

Navigate to the Marketing section from the main left-hand menu, then click on Ad Manager in the top navigation bar. This will take you to the campaign dashboard where your ad tools are located.

Open Ad Manager Settings

In the Ad Manager dashboard, click the gear icon located next to the “Create Campaign” button. This opens the Ad Manager settings where you can configure conversion tracking and platform preferences.

Select Google Ads Conversions

Inside the Ad Manager settings, click on Google Ads under Platform Settings, then switch to the Conversions tab. This view displays all your synced and newly created Google Ads conversion actions in one list.

Create a New Conversion

Click the “+ Create a new conversion” button in the top-right corner of the Conversions screen. This opens a form where you can define a new offline conversion action for your Google Ads account.

Enter Conversion Name

At the top of the form, give your conversion a clear and descriptive name. This helps you easily identify it later in reports and workflows.

Example: Qualified Lead - Consultation Booking

Choose Conversion Source

Select a relevant conversion source from the dropdown menu. Options include Converted lead, Qualified lead, Purchase, Signup, and more. Choose the one that best matches the action you’re tracking.

Set Conversion Count

Choose how conversions are counted per ad click. Use Many per click for purchases or repeatable actions, or One per click for leads or one-time form submissions to prevent duplicates.

Conversion Value

Choose Use same value for each conversion to apply a fixed dollar amount to every conversion. This is ideal if all conversions deliver similar business value—like a flat fee per lead or purchase.

Use same value for each conversion

This option lets you apply a fixed monetary value to every conversion. You’ll need to enter a Value (e.g., 50) and select a Currency Code (e.g., USD). It’s ideal when all conversions have roughly the same worth — such as when each lead, booking, or sale contributes consistent revenue.

Use different value for each conversion

Choose this when each conversion might have a different revenue value — for example, sales of varying amounts. You’ll still need to enter a default Value and Currency Code, which will be used if no custom value is provided. To fully utilize this option, custom values must be sent during upload through workflows or other integrations like CRM or Zapier.

Do not use value for this conversion action

This option tracks conversions purely by count, without assigning any monetary value. It disables the value and currency fields, making setup simple. Use this when your goal is to measure user actions like signups or downloads, rather than calculate revenue or return on ad spend (ROAS).

Conversion Window

Choose how long after an ad click a conversion should be counted. You can select a timeframe from the dropdown — such as 30, 60, or 90 days, or set a custom duration. This defines how far back Google Ads will look to attribute a conversion to a click.

Save the Conversion Action

Once all fields are filled out, click the Create button to save your new offline conversion action. It will be instantly synced with your connected Google Ads account and available for tracking and reporting.

Frequently Asked Questions

Q. Can I set up website conversion actions with this feature?

No. This feature supports only offline conversion actions. Website conversion tracking via Google Tag Manager is planned for a future update.

Q. Will conversions created in HighLevel appear in Google Ads?

Yes. Any conversion action you create in HighLevel is automatically synced to your connected Google Ads account via API.

Q. Can I edit or delete existing Google Ads conversions from HighLevel?

Yes. You can manage both existing and newly created conversion actions directly within the HighLevel Ad Manager.

Q. What types of offline conversions can I track?

You can track events like leads, purchases, form submissions, and other actions that happen outside your website or app—such as phone calls or CRM-updated statuses.

Q. Will changes made in Google Ads reflect in HighLevel?

Yes. All existing conversion actions from your connected Google Ads account are automatically imported and kept in sync.