In an industry as competitive and aesthetic-forward as medical aesthetics, running ads isn’t optional—it’s essential. But here’s the catch: beautiful imagery and clever copy only go so far if they’re not connected to a smart system that actually converts curiosity into consults.
This guide is for med spa owners and marketers who are tired of boosting posts and crossing their fingers. If you’ve ever asked, “Why aren’t my ads turning into bookings?”—this is for you.
Inside, you’ll learn how to:
Design high-converting offers tailored for your med spa
Build lead-gen funnels that move fast and feel seamless
Retarget browsers who didn’t book (yet!)
Track what’s working so you can scale what’s smart
Use GoHighLevel to run the entire system without lifting a finger
Let’s break it down and build your next campaign the right way—from impression to injection.
TABLE OF CONTENTS
Step-by-Step: How to Run Med Spa Ad Campaigns That Convert
Step 1: Craft a Scroll-Stopping Offer
Before you think about targeting or ad copy, focus on this: what’s your offer?
Your audience sees hundreds of beauty ads a day. Your offer needs to be both clear and compelling.
Proven med spa offers:
“HydraFacial Glow Pass – 3 Sessions for $249 (Save $150)”
“Free Skin Analysis + $50 Treatment Credit”
Your offer should:
Be time-sensitive (“This week only”)
Have a clear CTA (“Book now” or “Claim your spot”)
Be presented with visuals that match your clinic’s vibe
Step 2: Build a Lead Funnel (Ad → Form → Booking)
Using GoHighLevel, build a lead capture funnel that connects your ad to your calendar:
Landing Page
Highlights the offer
Includes before/after photos
Features 1–2 client reviews
Has a lead capture form (name, email, phone, service interest)
Thank You Page
Repeats the offer and adds urgency
Embeds your GoHighLevel booking calendar
Prompts them to book immediately or “skip the line”
Follow-Up Sequence
SMS & Email reminder with booking link
Optional: Include FAQs or a “What to expect” mini-guide
How to Run Facebook Ads in HighLevel
Step 3: Automate the Follow-Up (Don’t Ghost Your Leads)
Every ad campaign should connect directly to a smart follow-up flow:
Instant text: “Hey [Name], got your request for the Glow Package! Book your spot here.”
4-hour check-in: “Still thinking about it? We only have 2 openings left this week.”
24-hour reminder: “Your glow-up can’t wait. Last call to claim your facial package.”
This keeps the lead warm—and booked.
Step 4: Retarget Leads Who Didn’t Book (Yet)
Use Facebook or Instagram retargeting ads to stay top of mind.
Ad ideas:
A carousel of transformation stories (before/afters)
A client video testimonial: “Why I chose [Your Spa]”
A “Still Interested?” message with the original offer
Bonus: You can upload unbooked leads from GoHighLevel into Facebook Custom Audiences to retarget automatically.
Step 5: Track & Optimize Your Results
Inside GoHighLevel, monitor key ad funnel metrics:
Cost per lead (CPL)
Lead-to-booking conversion rate
Top-performing offers by service
Which follow-ups lead to most bookings
This lets you make smart decisions: scale what’s working, tweak what’s not, and pause campaigns that don’t convert.
Real Spa, Real Results
“Our ‘Glow Starter Facial’ ad brought in 114 leads in 3 weeks at $14/lead. With HighLevel’s follow-up automation, we booked 37 new consults—and 22 converted to ongoing packages. It was our best campaign of the quarter.”
— Laila
TL;DR Checklist
✅ Create a high-value, time-sensitive offer
✅ Build a clear funnel: ad → landing page → form → calendar
✅ Automate your follow-up (SMS + email)
✅ Retarget unbooked leads with fresh creative
✅ Track CPL, conversions, and revenue daily
Let’s stop running pretty ads and start running profitable ones. Start a trial and let GoHighLevel handle the bookings while you focus on results.
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