Creating and Editing Custom Objects

Modified on: Wed, 4 Mar, 2026 at 4:39 AM

Create and manage Custom Objects in HighLevel to model data beyond Contacts and Opportunities—like Properties, Pets, Cases, or Vehicles. This guide shows where Custom Objects are supported across the app, how to set them up step-by-step, plus FAQs and links to related features such as SmartLists, Workflows, and Dashboards.

TABLE OF CONTENTS

What is a Custom Object?
Key Benefits of Custom Objects
Field Types & Unique Fields
Associations & Labels
Where You Can Use Custom Objects
How To Set Up Custom Objects
Using Custom Objects in Workflows (Automation)
Frequently Asked Questions
Related Articles

What is a Custom Object?

Custom Objects let you define brand-new record types—each with its own fields, associations, and automations—so your CRM mirrors your real-world processes. They’re ideal when standard objects aren’t enough (e.g., tracking a “Property” with MLS, Bedrooms, Status; or a “Pet” with Breed, Vaccinations). After you create an object, you can use it across views, filters, and automations.

Key Benefits of Custom Objects

Understanding the practical upside helps you design data models that stay flexible and future-proof.

Flexibility: define any entity with custom fields, labels, and associations.
Automation: trigger workflows on create/update and run object-specific actions.
Insights: analyze object data via SmartLists and List View, then filter precisely with Advanced Filters.
Governance: maintain integrity with clear ownership—admins manage object definitions.
Plan access & limits: available on all plans; up to 10 Custom Objects per location.

Field Types & Unique Fields

Choosing the right field types and uniqueness rules keeps your data clean and merge-friendly.

Supported unique field types today: Single Line Text, Multi Line Text, Number, Phone.
Limit: up to 10 unique fields per object.
Scope: uniqueness is enforced across the sub-account and across all entry points (UI, Workflows, Forms, API).
Irreversible change: if you downgrade a unique field to non-unique, you cannot make it unique again.

Associations & Labels

Associations connect records (e.g., Opportunity ↔ Property) to reflect real-world relationships and power cross-object views.

Define many-to-many or one-to-many links between objects.
Use associations in SmartLists, filters, and automations.
Label limits: up to 10 unique labels between any two objects (for clarity like “Buyer Of,” “Listed On”).
Opportunities now support flexible associations to Custom Objects for a unified pipeline context.

Where You Can Use Custom Objects

Choosing the right surfaces for Custom Objects ensures your build is both powerful and compatible. Use this matrix to see current availability and plan implementations confidently.

Availability	Features
Supported	Contacts & Opportunities (associations), Workflows (triggers & actions), Forms, Surveys & Quizzes, SmartLists, List View, Advanced Filters, Reporting/Dashboards, APIs, Webhooks, Tasks
Not supported	Email Campaigns, Bulk Email, Bulk SMS, Conversations UI, Funnels & Websites (dynamic CO data), Calendars & Scheduling, Reputation/Reviews, Payments & Invoicing, Company object internals
Coming soon	Notes, Funnels & Websites (dynamic binding), AI Knowledgebase, Emails via Workflow to associated contacts

How To Set Up Custom Objects

A clean initial setup ensures stable automation and reporting as your model grows. The steps below are sourced from Creating and Editing Custom Objects and lightly clarified for readability.

Step 1 — Create the Object

Go to Sub-account → Settings → Objects.
Click Add Custom Object.

Step 2 — Add Details about the Object

Enter the Singular name (e.g., Pet).
Enter the Plural name (e.g., Pets).
Review the Internal Name and Primary field (created by default). You can adjust the internal name during creation by clicking </>.
Provide a label for the Primary display field (e.g., Pet Name, Pet Identification Number).
Choose an Icon and add a Description to help your team understand the object’s purpose.
Click Create Custom Object.

Step 3 — Edit Object Details

After creation, the object appears on the Objects page.
Click the object to open and adjust its details.

Optional — Delete a Custom Object (Irreversible)

Click the ⋯ (three dots) next to the object’s name.
Choose Delete.
Type DELETE to confirm.

Imp: Deletion removes the object and all records, associations, workflows, and custom fields linked to it; this cannot be recovered.

Using Custom Objects in Workflows (Automation)

Once you’ve created a Custom Object (and its fields/associations), you can automate processes around that object using object-based workflows - meaning the workflow “runs on” the Custom Object record itself (not just the Contact). This lets you trigger automation when a Custom Object record is created/updated and then take actions like creating/updating related records, clearing fields, or sending object data out to other tools.

Available triggers for Custom Object workflows

In object-based workflows, you can start automation using these trigger types:

Trigger name	What it does
[Custom Object] Created (e.g., Home Created)	Starts the workflow when a Custom Object record is created.
[Custom Object] Changed (e.g., Home Changed)	Starts the workflow when a Custom Object record is updated/changed.
Inbound Webhook	Starts the workflow when an inbound webhook is received (useful for external system updates).

Available actions for Custom Object workflows

After a trigger fires, you can automate next steps using actions like:

Action name	What it does
Create [Custom Object] or Associated Record	Creates a new Custom Object record (or a record that’s associated to it).
Update [Custom Object] or Associated Record	Updates fields on the Custom Object record (or an associated record).
Clear fields of [Custom Object] or Associated Record	Clears selected fields on the Custom Object record (or an associated record).
Custom Webhook	Sends Custom Object data to an external endpoint.
Google Sheets	Sends/logs Custom Object data to a Google Sheet.

You can also combine Custom Object automation with common workflow utilities like If/Else, Wait, Go To, Formatters, Update Custom Value, Add/Remove from Workflow, and more to build more advanced logic.

How to create a Custom Object workflow

Go to Automation and click on + Create Workflow → [Custom Object] based workflow you want to build the workflow around (for example: Home, Vehicle, Policy, Pet, etc.).
Add a trigger, then configure conditions/filters as needed.
Add the workflow actions you want to run, then Publish.

To learn more: Using Custom Objects in workflow triggers and actions

Frequently Asked Questions

Q. Who can create or edit Custom Objects?
Only admins at the location level. Regular users have read-only access.

Q. How many Custom Objects can I create?
Up to 10 per location across all plans.

Q. Can I change the Internal Name or Primary Display Field later?
No—once the object is created, these fields are not editable.

Q. Where are Custom Objects supported today?
See the Support Matrix table above for current availability and planned surfaces.

Q. What happens if I delete a Custom Object?
Deletion is permanent and removes the object and all related records, associations, workflows, and custom fields.

Q. How do I automate actions when a Custom Object is created or updated?
Use Custom Object triggers and actions in Workflows (e.g., create/update/clear, find record, webhooks).