How to Purchase a Phone Number in a Sub-Account

Modified on: Tue, 17 Jun, 2025 at 4:47 AM

Overview

This article walks you through how to purchase a phone number within a HighLevel sub-account, enabling SMS and voice functionality for outreach, communication and campaigns.


TABLE OF CONTENTS


Why Purchase a Phone Number in HighLevel?


Purchasing a phone number in HighLevel enables you to send/receive calls and SMS directly through the platform. Each sub-account manages its own numbers—essential for tracking leads, configuring call behavior, and integrating communication workflows.


Note: Phone numbers are sub-account-specific, not shared across the agency.

Key Benefits of Purchasing a Phone Number – At a Glance


FeatureBenefit
2-Way CommunicationEnables inbound/outbound SMS & voice
Local or Toll-Free PresenceBuilds brand trust and professional appearance
IntegrationConnects directly to campaigns, pipelines, users, and workflows
Avoid Personal NumbersKeeps business and personal calls/messages separate
Supports AutomationPowers workflows, voicemail, call routing and call tracking

Steps to Purchase a Phone Number


Step 1: Navigate to Phone Number Settings

  • Go to your sub-account > Settings > Phone Numbers

  • Click + Add Number > Add Phone Number(Screenshot 1.0)

                       


                                                                                     Screenshot 1.0


Step 2: Select Country and Number

  • Select a country

  • Choose from Local or Toll-Free options

  • Click Refresh Results to load more numbers if needed(Screenshot 1.1)


 

                                                                   Screenshot1.1


Step 3: Use Search Filters (Optional)


You can use the filter option to search your desirable numbers on the basis of:

  • Digit or Phrases and match it with (first, last or any) part of the number.
  • Capabilities (SMS, MMS, Voice)
  • Number Type (Local or Toll Free)



Step 4: Confirm Purchase

  • Select the desired number

  • Click Proceed to Buy to complete the transaction



Regulatory Requirements for International Phone Numbers


A regulatory Bundle or Address is required when purchasing phone numbers in most countries outside the USA and Canada.


Checkout our Guide on: Regulatory Bundle and Address Creation for Sub-Accounts 


Can't Find a Number with Your Desired Area Code?


1. Why This Happens-


CauseExplanation
Limited Inventory
  • HighLevel sources phone numbers via Twilio, and Twilio’s inventory of available numbers changes regularly.

  • If no numbers are currently available in your selected area code, it will not appear as an option.


High-Demand Area Codes
  • Some area codes, especially in highly populated or legacy regions, may have limited or no availability due to demand.

  • This is common in areas like New York (212), Los Angeles (310), and San Francisco (415).


2.  Workarounds and Solutions-


  1. Try Nearby Area Codes: Search for nearby or overlay area codes (e.g., if 310 is unavailable, try 424 in Los Angeles).

  2. Use Toll-Free or National Numbers: If local presence isn’t critical, consider a toll-free (e.g., 888, 877) or national number, which often have more availability.

  3. Contact HighLevel Support to request availability or notification


Frequently Asked Questions


Q: Can I purchase multiple phone numbers for the same sub-account?

Yes, you can purchase multiple numbers. This is helpful for managing different departments, services, or geographic regions within the same sub-account.


Q: Do I need a separate number for each user?

Not necessarily. One number can serve multiple users if routed correctly, but for personalized outbound messaging and tracking, dedicated numbers per user are recommended.


Q: What should I do if I can’t find a number with my preferred area code?

If no numbers are available in your preferred area code, try refreshing the results to see new available options. Phone number availability changes frequently. You can also search using broader filters or nearby area codes. If you still don’t see what you need, contact HighLevel Support to request assistance or check on availability for your region.


Q: Will I be charged monthly for purchased phone numbers?

Yes. you will be charged a small monthly rental fee for each number. Rates vary based on the type (local or toll-free) and region.


Q: Can I import a phone number I already own in Twilio?

Yes! You can import existing Twilio numbers. Follow this guide: Import Existing Twilio Numbers into HighLevel



Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article