This Messaging Policy applies to all subaccounts using LeadConnector Phone Systems (L.C. - Phone). All outbound messages from your sub-account must comply with our SMS and M.M.S. Messaging Guidelines. The following messaging use cases are prohibited on SMS or M.M.S. in the United States or Canada.
The below information applies to extended code messaging with the rollout of the new A2P 10DLC system, in addition to the shortcode and Toll-Free messaging. Lastly, we have suggested alternatives for conducting certain unlawful use cases.
Policy violation will lead to the suspension of SMS/MMS capability for the sub-account.
Forbidden message categories for SMS/MMS in the U.S./Canada
Any use cases that violate this policy will not be allowed on the LeadConnector ISV platform, regardless of number/sender type or destination country.
High-risk financial services
"Third-party" means originating from any party other than the one which will service the loan.
Third-party lead generation services
Debt collection or forgiveness
"Third-party" means originating from any party other than the one owed the debt. For example, a hospital could send messages regarding bills for its patients, assuming they opted-in to receive messaging.
"Get rich quick" schemes
This differs from outreach about employment due to compliant opt-in practices, messages from brokerages to their members, investment news alerts, or other investment-related messages.
Cannabis (United States)
CBD (United States)
Cannabis is federally illegal in the United States. Cannabis businesses will not be permitted to use SMS/MMS messaging in the U.S., regardless of message content.
CBD is federally legal but not in some U.S. states, so U.S. carriers do not permit messaging related to CBD.
Offers for drugs that cannot be sold over the counter in the U.S./Canada are forbidden.
Gambling traffic is prohibited in the U.S. and Canada on all number types (Toll-Free, Short Code, and Long Code).
"S. H.A.F.T." use cases
While Tobacco traffic is prohibited on Toll-Free, it is allowed on Short or Long Code, as long as proper age-gating procedures are in place.
Alcohol traffic is allowed on Toll-Free (U.S. only), Short Code, and Long Code, as long as proper age-gating procedures are in place.
Firearms and Vaping-related traffic are prohibited.