Ask AI helps you create and connect Knowledge Bases directly from a guided chat workflow inside HighLevel. Instead of manually configuring sources and connecting AI agents separately, Ask AI can use your Brand Voice or Business Profile website to build a Knowledge Base, crawl content, and attach it to Conversation AI or Voice AI.
This streamlined workflow helps businesses launch AI-powered support and sales experiences more efficiently.
What is Ask AI Knowledge Base Creation?
Ask AI Knowledge Base Creation is a guided workflow that helps you build a Knowledge Base and connect it to AI agents using conversational prompts. Depending on your account setup, Ask AI can use your Brand Voice, your Business Profile website, or manual source configuration to create the Knowledge Base and prepare it for AI-powered conversations.
The workflow follows a consistent sequence:
- Resolve the content source
- Create the Knowledge Base
- Crawl website content (if applicable)
- Configure FAQs
- Attach the Knowledge Base to an AI agent
This workflow reduces manual setup steps and helps standardize how Knowledge Bases are configured across locations.
Key Benefits of Ask AI Knowledge Base Creation
Ask AI simplifies the process of building and deploying Knowledge Bases by automating setup tasks and guiding users through a structured workflow.
- Expanded setup flexibility: Ask AI can use Brand Voice or a Business Profile website as the Knowledge Base source.
- Faster deployment: Create and connect a Knowledge Base to Conversation AI or Voice AI from a single workflow.
- Guided configuration: The structured setup process helps reduce setup errors and confusion.
- Controlled website crawling: Ask AI requests approval before crawling website content.
- Flexible AI agent support: Attach Knowledge Bases to Conversation AI or Voice AI during setup.
- Manual source support: Create an empty Knowledge Base and add sources manually when needed.
Before You Begin
Having the right business information configured helps Ask AI create more accurate Knowledge Bases and streamline the setup process. Preparing these settings ahead of time can improve website crawling, FAQ generation, and AI agent responses.
Before starting, make sure your sub-account includes at least one of the following:
- Brand Voice configuration: Brand Voice gives Ask AI additional context about your business, tone, services, and messaging. This can improve Knowledge Base quality and support FAQ generation.
- Business Profile website: A website URL in your Business Profile settings can be used as the primary website crawl source for the Knowledge Base.
- Conversation AI or Voice AI setup: To attach the Knowledge Base during setup, make sure the AI agents you want to use are already configured in the sub-account.
- Knowledge Base access permissions: Your user role should have permission to access AI Agents and Knowledge Base settings.
You can still create a Knowledge Base manually if Brand Voice or a website is not configured.
How Ask AI Selects a Knowledge Base Source
Ask AI checks the available business information in your location settings to determine which source should be used for the Knowledge Base. This keeps the setup process flexible while helping ensure relevant business content is used during AI training.
Brand Voice Source
Brand Voice provides business context such as tone, positioning, services, and messaging. Ask AI can use this information to help create more accurate Knowledge Base content and optionally generate FAQs.
When Brand Voice is available:
- Ask AI uses Brand Voice context during setup
- Website crawling may still be included if URLs are available
- FAQ generation can be suggested automatically
Business Profile Website Source
Ask AI can also use the website listed in your Business Profile settings as the primary crawl source for the Knowledge Base.
Before crawling begins, Ask AI asks for approval and allows you to:
- Crawl the suggested website
- Enter a different URL
- Skip crawling and configure sources manually
This workflow helps businesses create Knowledge Bases using website content even without Brand Voice configured.
Manual Source Configuration
If no Brand Voice or website is available, Ask AI can create an empty Knowledge Base and guide you toward adding sources manually later.
You can later add:
- Documents
- Rich text content
- FAQs
- Web crawler sources
- Tables and structured content
This ensures you can continue building a Knowledge Base regardless of your current account configuration.
How Knowledge Base Attachment Works
After the Knowledge Base is created, Ask AI can connect it directly to AI agents so the content becomes immediately available during conversations.
Conversation AI Attachment
Ask AI can attach the Knowledge Base to:
- An existing Conversation AI bot
- A newly created Conversation AI bot
Conversation AI supports multiple Knowledge Bases, allowing a bot to search across several connected content sources during conversations.
This setup works well for combining website content, FAQs, policies, and other resources into a single AI experience.
Voice AI Attachment
Ask AI can also connect the Knowledge Base to a Voice AI agent during setup.
Voice AI supports one Knowledge Base per agent. Attaching a Knowledge Base assigns it as the active Knowledge Base for that Voice AI agent.
After setup, you can continue refining prompts, goals, and conversation behavior inside the Voice AI settings.
How To Create a Knowledge Base with Ask AI
Proper setup helps AI agents retrieve accurate information and provide more reliable customer responses.
Step 1: Open Ask AI
- Log into your HighLevel sub-account.
- Open Ask AI from the navigation menu.
- Start a new chat conversation.
Step 2: Start the Knowledge Base Workflow
Enter a prompt describing what you want Ask AI to create.
Example prompts:
- “Create a Knowledge Base from my website and attach it to Conversation AI.”
- “Build a Knowledge Base using Brand Voice and connect it to Voice AI.”
Ask AI detects the Knowledge Base setup request and begins the workflow automatically.
Step 3: Confirm the Content Source
Depending on your setup, Ask AI may:
- Use Brand Voice
- Suggest your Business Profile website
- Offer manual setup
If a website is detected, confirm whether Ask AI should crawl it or use a different URL.
Step 4: Review Knowledge Base Creation
Ask AI creates the Knowledge Base and configures the selected source automatically.
If a website is used:
- A Web Crawler source is added
- Website crawling begins automatically
- Content becomes searchable after processing completes
Step 5: Configure FAQs
When Brand Voice is available, Ask AI may suggest generating FAQs using your business context and messaging.
When using website content only, FAQs can still be added manually later from the Knowledge Base settings.
Step 6: Attach the Knowledge Base to an AI Agent
Choose whether to connect the Knowledge Base to:
- An existing Conversation AI bot
- A new Conversation AI bot
- An existing Voice AI agent
Once attached, the AI agent can begin using the Knowledge Base during conversations.
Frequently Asked Questions
Q: Can I create a Knowledge Base without Brand Voice?
Yes. Ask AI can use your Business Profile website as the Knowledge Base source if Brand Voice is not configured.
Q: Does Ask AI crawl websites automatically?
No. Ask AI requests approval before crawling any website content.
Q: Can I use a different website than the one in my Business Profile?
Yes. During setup, you can provide a different URL before crawling begins.
Q: Can Conversation AI use multiple Knowledge Bases?
Yes. Conversation AI supports multiple attached Knowledge Bases.
Q: How does Knowledge Base attachment work with Voice AI?
Voice AI supports one Knowledge Base per agent. The assigned Knowledge Base becomes the active source used by that Voice AI agent.
Q: Can I manually add FAQs later?
Yes. FAQs can be created or edited later from the Knowledge Base settings.
Q: What happens if no website is configured?
Ask AI can create an empty Knowledge Base and guide you through adding sources manually.
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