This guide shows HighLevel Ecommerce users how to easily set up and use the ShipStation Integration. Shipping and fulfillment can often feel complicated, with multiple carriers, rates, and tracking details to manage. The ShipStation Integration helps you automate shipping and fulfillment by syncing orders, showing live carrier rates at checkout, and generating labels directly from your store.
TABLE OF CONTENTS
- What is ShipStation Integration?
- Key Benefits of ShipStation Integration
- Automated Fulfillment
- Live Carrier Rates
- Discounted Shipping
- How To Setup ShipStation Integration
- Frequently Asked Questions
- Related Articles
What is ShipStation Integration?
The ShipStation Integration acts as a bridge, automatically syncing new orders from your store into ShipStation, where you can generate shipping labels, compare real-time carrier rates, and manage all shipments from a single dashboard.
With access to 50+ carriers, you can provide customers with accurate shipping options at checkout, reduce errors with automated syncing, and simplify fulfillment through centralized management. ShipStation also sends branded tracking updates back to your customers, ensuring a smoother experience from checkout to delivery.
Key Benefits of ShipStation Integration
ShipStation Integration is designed with your store’s efficiency and customer satisfaction in mind. Enjoy benefits such as:
- Automated Syncing: Orders placed in your store are automatically synced to ShipStation.
- Live Carrier Rates: Customers see real-time shipping options from configured carriers at checkout.
- Discounted Shipping: Access reduced rates from carriers available in ShipStation.
- Centralized Fulfillment: Manage shipments, generate labels, and track orders from one dashboard.
- Branded Notifications: Tracking details are automatically shared with customers via branded store communications.
Automated Fulfillment
Automated Fulfillment minimizes manual effort by syncing orders and updating shipping statuses automatically. This feature allows you to focus on growing your business while ensuring every order is processed accurately.
- Auto-sync orders seamlessly across platforms.
- Automatically update shipping statuses to keep both you and your customers informed.
- Reduce manual errors to boost operational efficiency.
Live Carrier Rates
Live Carrier Rates empower your customers with real-time shipping information directly on the checkout page. The integration pulls current rates from over 50 carriers, providing transparency and enabling informed purchasing decisions.
- Access up-to-date shipping rates.
- Compare prices across 50+ carriers in real time.
- Increase customer trust with accurate shipping cost estimates.
Discounted Shipping
Discounted Shipping unlocks cost-saving opportunities by leveraging ShipStation’s pre-negotiated discounts or allowing you to connect your own carrier accounts. This ensures competitive pricing that can boost your store’s appeal.
- Enjoy pre-negotiated shipping discounts.
- Option to integrate your custom carrier accounts.
- Lower overall shipping expenses for improved margins.
How To Setup ShipStation Integration
Setting up your ShipStation Integration is straightforward. Follow these steps to configure the system for live shipping rates at checkout:
Step 1: Install ShipStation Integration
Navigate to the App Marketplace or Settings > Integrations from your sub-account.
Search for ShipStation Integration by LeadConnector.
Click View App → Install.
Click on Allow & Install button to finish installation.
Step 2: Connect Your ShipStation Account
Open the ShipStation app inside the Platform.
Go to the Settings tab.
Enter your ShipStation Live API Key and API Secret.
Generate these from your ShipStation account under
Settings → Account → API Settings
Click Connect.
Important: Use the Live Token only. Test tokens are not supported.
Step 3: Complete the Setup Checklist
Before finalizing the integration, certain prerequisites in ShipStation must be configured to ensure rates and fulfillment function correctly.
Ensure at least one Ship From location is created.
ShipStation → Settings → Shipping → Ship From Locations
Enable the Package option for all active carriers.
ShipStation → Settings → Shipping → Packages
Confirm that your ShipStation account currency matches your Platform store currency.
Once complete, check the boxes in the integration settings and click Connect.
Step 4: Add Shipping Options
Adding shipping options defines what customers see at checkout. You can configure live carrier services and fallback rates to ensure shipping prices always display.
Click + Add Shipping Option.
Enter a Shipping Option Name (displayed at checkout).
Select one or more carrier services (e.g., USPS Priority Mail, UPS Ground, FedEx 2Day).
Set a Fallback Value (flat rate if live rates are unavailable).
Click Create.
Step 5: Test the Checkout Flow
Testing ensures customers see the correct shipping options and fallback rates before going live.
Add a product to your cart in your Ecommerce store.
Proceed to the Checkout Page.
Review the Shipping step.
ShipStation-powered live rates will display.
If unavailable, the fallback rate will apply.
Step 6: Fulfillment & Tracking
Once integrated, ShipStation becomes the central hub for managing order fulfillment, labels, and tracking.
Orders automatically sync to your ShipStation Dashboard.
Generate and print labels, mark orders as shipped, and manage fulfillment inside ShipStation.
Tracking numbers sync back to the Platform and are automatically shared with customers.
Frequently Asked Questions
Q: Why are live rates not showing at checkout?
Make sure the customer has entered a valid shipping address and that carriers are active in your ShipStation account.
Q: What happens if live rates aren’t available at checkout?
The fallback flat rate you set during setup will automatically be applied.
Q: Why is currency mismatched between my store and ShipStation?
Rates only calculate correctly if your store currency matches your ShipStation account currency. Update settings in both platforms if needed.
Q: Can I use test API tokens for setup?
No. The integration requires a valid Live API token. Test tokens will not work.
Q: How many carriers can I access with ShipStation Integration?
You can compare live shipping rates from over 50 carriers.
Q: What details must be configured in my ShipStation account?
Ensure your carrier accounts, sender/receiver details, and shipping rules are all set up correctly in ShipStation.
Q: Does the integration support automated order syncing?
Yes. Orders automatically sync, and shipping statuses update across platforms.
Q: How do tracking numbers get shared with customers?
When you mark an order as shipped in ShipStation, tracking details sync back to HighLevel and are sent via branded notifications.
Q: Can I create multiple shipping tiers?
Yes. You can set up multiple options (e.g., Standard, Express, Priority) by selecting different carrier services.
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