Identity Verification for Phone Number Purchases (US/CA/PR)

Modified on: Mon, 15 Dec, 2025 at 7:02 AM

Identity verification via Persona helps keep your +1 phone numbers compliant and reduces spam/abuse.

HighLevel has introduced Persona identity verification into the phone number purchasing process for numbers in the United States, Canada, and Puerto Rico. This article explains when verification is required in LC Phone–managed sub-accounts, what to expect during the process.

TABLE OF CONTENTS

What is Identity Verification?
Key Benefits of Identity Verification
When Persona Identity Verification is Required?
How To Complete Identity Verification
Frequently Asked Questions
Related Articles

What is Identity Verification?

HighLevel uses Persona to verify the identity of a user in a sub‑account when purchasing new US/Canada/Puerto Rico (+1) numbers under LC Phone–managed telephony. Completing Persona one time per sub‑account unlocks future number purchases and related messaging/calling registrations (A2P 10DLC, Toll‑Free Verification, CNAM, SHAKEN/STIR).

Applies to LC Phone–managed sub‑accounts that purchase +1 numbers.
Triggered during the purchase flow when a sub‑account has not yet completed Persona.
A successful verification marks the sub‑account as verified for future +1 purchases.

Key Benefits of Identity Verification

Compliance & platform safety: helps ensure legal/operational compliance and reduces fraud and spam.
Faster downstream approvals: improves readiness for A2P 10DLC brand/campaign registration and Toll‑Free verification.
Better call/SMS deliverability: supports stronger reputation outcomes when combined with CNAM and SHAKEN/STIR.
One-time per sub‑account: once completed, +1 purchases and number pool actions are streamlined for that sub‑account.

When Persona Identity Verification is Required?

Persona is required only if all of the following are true:

You’re purchasing a +1 number (United States, Canada, or Puerto Rico).
The sub‑account is LC Phone–managed (not an external provider).
The sub‑account has not completed Persona before.

After one successful verification (per sub‑account), you won’t be prompted again. This verified status applies to future:

Phone number purchases (including Number Pool purchases/replenishment)
A2P 10DLC brand registrations
Toll‑Free number verifications
CNAM setups
SHAKEN/STIR authentication

How To Complete Identity Verification

Note: Persona is a one-time process per sub-account. Once verified, users will not be prompted again for future compliance actions or number purchases.

Login to your sub-account and click on Settings.
Click on Phone System > + Add Number.
Select a +1 number and click on Proceed to Buy.
When a user attempts to purchase a US/CA/PR number and Persona hasn't been completed for that sub-account, the following identity verification modal appears:
Upload a valid government-issued ID (e.g., passport, driver's license, etc.) based on their country and ID options.
After uploading the ID, users are prompted to complete live selfie verification using their webcam or phone.

Frequently Asked Questions

Q: Persona selfie: does it have to be on the customer’s own computer?

Yes, the real human who owns/controls the sub‑account must personally complete the selfie and ID capture, but they can do it on whichever device is most convenient (desktop with webcam or mobile), as long as they can access the Persona flow for that sub‑account.

Q: After Persona, is A2P registration no longer needed?

No, Persona does not replace A2P 10DLC registration. you still must complete A2P brand + campaign registration separately if you want compliant US long‑code SMS.

Q: Do I need to verify for every purchase?
No. Persona is typically one‑time per sub‑account. After a successful verification, you can purchase +1 numbers (including into pools) without repeating Persona.

Q: Does verification cost anything?
There is no additional fee to complete Persona itself. Standard number purchase and usage fees apply.

Q: We purchase numbers into a pool—do we need to verify again for auto‑purchase?
No. After the sub‑account is verified, both manual pool purchases and auto‑purchase/replenishment can proceed normally.