How to send Email with Action AI in Workflows

Modified on: Wed, 11 Jun, 2025 at 10:52 AM

This article will show you how to quickly generate professional, high-converting emails in your workflows using HighLevel’s new Email Action AI! You can effortlessly create emails for marketing, sales, or transactional purposes simply by describing what you want. Let AI handle the copywriting—saving you time while improving email quality.


TABLE OF CONTENTS


What is Email Action AI?


Email Action AI is a built-in AI-powered assistant that helps you instantly create context-aware, high-quality email content inside your HighLevel workflows. Instead of manually writing email copy, you simply describe your goal and AI generates a professional email for you. This allows users of all skill levels to easily produce polished and effective email content—no copywriting experience required.


Key Benefits of Email Action AI


Email Action AI helps you streamline and enhance your email creation process. Here’s why it matters:

  • Instantly generate professional, engaging emails tailored to your workflow needs.

  • Save significant time compared to manual copywriting.

  • Customize tone and style to match your brand voice.

  • Automatically generate subject lines that drive open rates.

  • Reduce errors and inconsistencies with AI-assisted editing.

  • Enable non-technical users to create effective email content easily.


How To Use Email Action AI


Using Email Action AI enables even non-writers to create excellent emails with minimal effort. Follow these steps to start generating emails in your workflows:

  1. Select

    Choose the Send Email action within your desired workflow.

    Screenshot: Workflow builder with “Send Email” action selected.

  2. Activate AI

    Click the Write with AI button to open the AI email generator.

    Screenshot: Location of “Write with AI” button.

  3. Describe

    Enter a short description of your intended email goal (example: “Write a promotional email offering a 20% discount for summer sale.”).

    Screenshot: Description input field.

  4. Select Tone

    Optionally, choose the tone of your email (default: Neutral). Options include Friendly, Professional, Casual, and more.

    Screenshot: Tone selection dropdown.

  5. Generate

    Click Generate and let the AI create your email.

  6. Subject Line

    Use the checkbox labeled “Use Subject” to decide if you want to apply the AI-generated subject line.

  7. Re-generate

    Want to adjust the email? Use the Re-generate button and provide a follow-up prompt for fine-tuning.

  8. Implement

    Once satisfied, click Use Email to insert the content directly into your workflow.

Key Features of Email Action AI


Email Action AI includes multiple helpful tools that make your experience smarter and more flexible:


AI-Powered Writing


Generates professional, persuasive email content instantly based on your description—removing the need for manual copywriting.


Tone Selection


Allows you to fine-tune the email’s style and voice to match your brand or campaign goals. Options include Friendly, Professional, Casual, Neutral, and more.


Subject Line Integration


Provides an option to use or ignore the AI-generated subject line, giving you full control over how your email appears in recipients’ inboxes.


Re-generate Option


Enables iterative editing by accepting follow-up prompts to refine or rephrase the AI-generated content—helping you create exactly the email you want.


What’s Coming Next?


HighLevel is continuously expanding AI-powered capabilities to make workflows even more intelligent. Here’s a preview of what’s next:


If/Else AI


Eliminate the need to manually build complex workflow logic. Soon, you’ll be able to describe conditional logic in plain English and have the AI generate If/Else branches for you automatically.


Reply in Comments AI


Enable AI-powered replies within comments, saving time and ensuring thoughtful responses across your platform interactions.


Frequently Asked Questions


Q: Is Email Action AI available on all plans?

Currently, Email Action AI is available on applicable HighLevel plans. Please refer to the HighLevel Pricing page for the latest information.


Q: Can I use Email Action AI for transactional emails?

Yes! You can use it for both marketing and transactional emails, depending on your workflow.


Q: Can I edit the AI-generated email content?

Absolutely! You can fully edit the generated email before inserting it into your workflow.


Q: Will AI automatically personalize the emails (names, dates, etc.)?

AI will generate generalized content. You should add personalization tags (such as {{first_name}}) as needed.


Q: What tones are available?

Options include Neutral, Friendly, Professional, Casual, and more.


Q: Is there a word count limit?

There is no strict word count limit, but concise descriptions typically yield better results.



Next Steps

  • Start experimenting with Email Action AI in your current workflows.

  • Explore tone options to find the voice that fits your brand.

  • Watch for updates on If/Else AI and Reply in Comments AI.

  • Review your current email campaigns and consider where AI can enhance or streamline your content creation process.

  • For advanced automation, explore how to combine Email Action AI with workflow branching and personalization techniques.


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