This article will show you how to enable reselling for usage-based Marketplace Apps as an agency! Agencies can now apply a markup on usage-based services to create a new revenue stream while delivering value to their clients. You’ll also learn about the new streamlined reselling interface and what’s coming next in the Marketplace.

TABLE OF CONTENTS

• What is the Agency Reselling Feature for Usage-Based Apps?
• Key Benefits of Agency Reselling for Usage-Based Apps
• How to Configure and Use Agency Reselling
• User-Aware Agency Reselling Configuration
• Usage-Based Services Eligible for Resale
• Frequently Asked Questions

What is the Agency Reselling Feature for Usage-Based Apps?

The Agency Reselling feature allows agency admins to apply a custom markup to usage-based services offered by apps in the HighLevel Marketplace. Agencies can resell these services to their clients while earning additional margin on the usage-based spend. This feature is a key step in unlocking the Marketplace as a revenue-generating opportunity for both agencies and developers.

Key Benefits of Agency Reselling for Usage-Based Apps

Agency reselling empowers agencies and developers to create new revenue opportunities while simplifying billing.

• Agencies can add markups on services they resell to clients.

• Developers benefit from increased app adoption and revenue through Marketplace.

• The Marketplace UI now simplifies discovering and managing resellable apps.

• Agencies gain flexibility to set markups per app and soon in bulk.

• Visibility of the reselling config is limited to agency admins for control.

• Upcoming dashboards will make it easier to track P&L from reselling.

How to Configure and Use Agency Reselling

Configuring reselling is easy and takes only a few clicks.

1. Log into your agency admin account.

2. Navigate to Marketplace > App Reselling.

3. Use the search or filter to locate the app you want to resell.

4. Click on the app and access the Reselling Configuration panel.

5. Set your desired markup percentage.

6. Save changes—your markup is now applied to client usage charges.

Important Note: Only agency admins will see and configure the reselling markup. Clients will be billed accordingly based on the agency’s configured markup.

User-Aware Agency Reselling Configuration

To ensure privacy and control, the reselling markup configuration is only visible to agency admins. While the configuration panel appears across all Marketplace touchpoints, only admins can view and edit the markup settings.

This provides:

• Clear boundaries between agency admins and other agency users.

• Full control to the admin team over reselling and client pricing.

Usage-Based Services Eligible for Resale

Apps that offer usage-based services are now eligible for reselling via markup. These include services where the client is billed based on usage volume, such as:

• Credits used

• Requests made

• API calls

• Minutes consumed

• Other metered usage

Examples of eligible apps:

• AI-powered apps with pay-per-request models

• SMS/Voice apps

• API-based tools with metered usage

Developers are encouraged to enable usage-based pricing in their apps to take advantage of this new reselling capability.

Frequently Asked Questions

Q: Who can configure the reselling markup?

Only agency admins can configure reselling markup.

Q: How does the markup affect client billing?

Clients are billed the base app usage fee + the agency-configured markup.

Q: What happens if no markup is set?

If no markup is set, clients are billed the base app usage fee only.

Q: What is the benefit for developers?

Developers benefit from increased app adoption and revenue, as agencies are incentivized to promote and resell their apps.

Q: Will agencies be notified of future updates?

Yes, feature updates will be announced through the Marketplace and official release notes.

Q: What apps are eligible?

Any app offering usage-based pricing is eligible for agency reselling.

Next Steps

• Configure markup for eligible apps in your agency today.

• Monitor upcoming release notes for the Bulk Markup feature.

• Prepare to leverage Dashboards for tracking reselling revenue in Q3.

• Encourage your app developers to enable usage-based pricing where applicable.