A2P Campaign Registration: Step by Step Guide and FAQs

Modified on: Mon, 27 Jul, 2026 at 3:32 PM

This article walks you through completing A2P Campaign registration in HighLevel. A2P Campaign registration is the second step in the A2P 10DLC registration process after Brand registration.

Before starting, your Brand registration should already be submitted and approved, or you should be continuing directly from the Brand Registration flow. For more information about Brand registration and requirements, see A2P 10DLC Brand Registration.

TABLE OF CONTENTS

What is A2P Campaign Registration?
Before You Start
What is a Messaging Use Case
How to Access Campaign Registration
How to register an A2P Campaign in HighLevel
Frequently Asked Questions
Related Articles

What is A2P Campaign Registration?

Once your Brand registration is approved as part of the A2P 10DLC (Application-to-Person 10-Digit Long Code) setup, the next required step is to register a Campaign associated with that Brand. This step is mandatory before you can begin sending A2P messages using 10DLC phone numbers.

An A2P Campaign defines how your business uses SMS messaging. It includes details such as the type of messages you send, who receives your messages, and how contacts opt in to receive messages

Your Campaign works together with your Brand:

Brand = who is sending messages
Campaign = what messages are being sent, why they are sent, and how consent is collected

Carriers use Campaign registration to evaluate compliance, messaging intent, and user consent. Accurate Campaign details are critical for approval and long-term message deliverability.

Note: Pricing for A2P 10DLC registration, vetting, monthly Campaign fees, and carrier per-message charges are passthrough via LC Phone with no HighLevel markup. For current fee details, see A2P 10DLC Messaging Fees, Trust Scores, and Throughput.

Before You Start

Before completing Campaign registration, make sure your Brand registration has already been submitted and approved, or that you are continuing directly from the Brand Registration flow.

If you have not completed Brand registration yet, start with the appropriate Brand Registration article before continuing with Campaign registration. For step-by-step instructions, see A2P 10DLC Brand Registration.

Important: Campaign approval is handled by carriers and registration partners. HighLevel provides the registration workflow in Trust Center, but approval is based on the accuracy and compliance of the information submitted.

What is a Messaging Use Case

Campaign use case types represent the specific purpose of your SMS or MMS messages. When registering a campaign, you're required to select a use case that accurately describes the nature of your communication—such as customer care, two-factor authentication, or marketing. Choosing the correct campaign type is essential to meet industry compliance standards, avoid filtering or blocking, and maintain trust with carriers and recipients.

To see a list of use cases, see: A2P 10DLC Campaign Use Cases

How to Access Campaign Registration

There are two ways to access Campaign registration.

If you are completing A2P registration for the first time, you may continue into Campaign details after completing the Brand Registration steps.

If your Brand is already approved and you want to create another Campaign, you can start from Trust Center. To create a Campaign from Trust Center:

Navigate to Settings >Phone System > Trust Center tab. Then in the A2P Messaging (SMS) card, click Brand & Campaigns.
Open the Campaigns tab then click Create Campaign. From the dropdown, select the brand you want to create the campaign for.

After selecting the Brand, you will enter the same Campaign setup flow described in this article.

How to register an A2P Campaign in HighLevel

After accessing Campaign registration, complete the Campaign setup steps below.

Step 1: Select Your Messaging Volume

The first step in Campaign details is selecting your messaging volume. The available options depend on your Brand type.

If you have a Tax ID, choose the messaging volume option that best matches your business texting needs.

Standard Brand Option	Best For	Key Information
Low Volume Standard Brand	Registered businesses with lower messaging volume and throughput needs.	Supports multiple phone numbers. Allows up to 6,000 SMS segments per day. Lower cost than High Volume*
High Volume Standard Brand	Registered businesses that send larger volumes of messages and require higher throughput.	Supports multiple phone numbers. Allows up to 600,000 SMS segments per day. Higher cost than Low Volume*

*For specific pricing information, see: A2P 10DLC Messaging Fees: Registration, Monthly, and Carrier Costs

If you do not have a Tax ID, the only available option is Single-number registration. Note that only one number can be linked to this registration. You can change the number later.

Step 2: Choose Quick Setup or Manual Setup

After selecting your messaging volume, choose a registration flow. You will see two options.

Quick setup is recommended for most standard Campaigns. It is the fastest path and helps reduce compliance mistakes by using a HighLevel-generated text opt-in widget. This option may be best if you want HighLevel to generate the opt-in widget, prefer several Campaign fields to be pre-filled, do not need a custom opt-in method, and want the lowest-risk path for most standard Campaigns.

Manual setup gives you more control over each Campaign field and supports custom opt-in methods. This option may be best if you collect consent through existing website forms, paper forms, Facebook lead forms, QR codes, kiosks, verbal consent, or other approved opt-in methods. Manual setup may take longer and has a higher chance of mistakes or delays because each field must be completed manually.

After choosing a registration flow, follow the section that matches your selection:

If you selected Quick Setup, continue to Step 3A: Complete Quick Setup
If you selected Manual Setup, continue to Step 3B: Complete Manual Setup

If you selected Quick Setup, complete the following steps:

Messaging use case & website details
- Messaging use case: Campaign use case types represent the specific purpose of your SMS or MMS messages. Select a use case that accurately describes the nature of your communication.
  
  For detailed info on Messaging Use Cases, refer to List of campaign use case types for A2P 10DLC registration.
- Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
- Age-gated content checkbox: Select this option only if your business sends age-restricted content.
Copy & install the widget code

Copy the widget code provided in the Chat widget setup section and install it on your website. Click Copy code to copy the snippet displayed on screen, then paste the snippet into the <body> or footer section of your website. If needed, use Customize widget to adjust the widget before installing it.

Make sure the widget is fully installed and visible on your website before continuing to the next step.
Website compliance check

Based on the screenshot and transcript, carriers require that the chat widget is the only form on the page collecting SMS consent.

Do not place the widget on a page that also contains other SMS opt-in forms, such as Contact forms, Lead capture forms, or Appointment forms.

For more detailed guidance on compliance requirements and examples, see A2P 10DLC Campaign Approval Best Practices

After completing the widget setup, HighLevel automatically fill in the inputs for User Case Description, Sample Message #1, Sample Message #2, How do Contacts Opt-in to Messages, and the Opt-in Message.

Review the generated information carefully to ensure it matches your business and messaging intent.

Step 5A: Business Website Compliance Checklist

After reviewing all checklist items, select the blue Review Application button. Then click here to move on to Step 6.

Step 3B: Campaign Details

If you selected Manual Setup, complete the following fields manually.

Campaign Use Case: Select the use case that best matches the type of messages your business will send. This should align with your business purpose, the messages you plan to send, and how contacts opt in.

For detailed info on Messaging Use Cases, refer to List of campaign use case types for A2P 10DLC registration.
Website URL: Enter your business website URL. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
Use Case Description: Provide a clear explanation of how your business will use SMS messaging. Include who is sending the messages, who will receive them, what types of messages will be sent, and how contacts opt in. The description should match your selected use case and sample messages.
Sample Messages: Enter example messages that represent the types of SMS your business will send. These should reflect real messaging content, include your business or sender name, and match your use case. Messages should also include opt-out language such as “Reply STOP to unsubscribe.” Do NOT including custom fields or values in the sample messages.
Additional Message Details: Select any options that apply to your messaging content, such as whether messages include links, phone numbers, age-gated content, or financial-related content. These selections help carriers evaluate compliance and may affect approval requirements.

You can click See Example within each field for sample responses that you can copy and adapt to your business.

Important: If you have an EIN for your company but you want to use a different brand name for your messages, you can add this sentence "We are doing DBA as [Business_Name]" in the Campaign Use Case.

Make sure the rest of the submission, including the website, Privacy policy, Terms & Conditions, and the business name shown in opt-in form checkboxes, matches the declared [Legal Business Name] DBA [DBA Name]. You can register the same EIN for up to 10 brands.

Provide details about how contacts opt in to receive messages by filling out the following fields:

Opt-In Method: Select how contacts opt in to receive messages. Common options include website forms, paper forms, Facebook lead forms, QR codes, kiosks, or verbal consent.
Opt-in Form URL: Enter a publicly accessible URL that shows where users provide their phone number and opt in to receive messages. If your opt-in method is not publicly visible, such as a paper form or QR code, provide a hosted image or public link that clearly shows the opt-in flow.
Description of opt-in flow: Provide a clear explanation of the opt-in process. Include where contacts provide their phone number, what language they see before opting in, whether the opt-in is optional, and what type of messages they are agreeing to receive.
Opt-in Message: Enter the consent language or confirmation message shown to users when they opt in. This should align with your Campaign use case and sample messages and must include the following:
- Program/company name
- Message frequency (must align with the frequency on the CTA and SMS Terms)
- Disclosure: Message and data rates may apply
- Customer care contact details: Reply HELP for help.
- Opt-out instructions: Reply STOP to opt-out.

Privacy Policy URL: Provide a publicly accessible link to your Privacy Policy. This page must be visible to users and accessible to reviewers.
Terms & Conditions URL: Provide a publicly accessible link to your Terms & Conditions. This page must be visible to users and accessible to reviewers.

You can click See Example in HighLevel for guidance on how to complete these fields.

For detailed requirements and examples for each field, see A2P 10DLC Campaign Approval Best Practices and Compliance Requirements.

Step 5B: Business Website Compliance Checklist

After reviewing all checklist items, select the blue Review Application button.

Step 6: Run Compliance Review and Submit

Click Review Application to run the compliance review.

If any checks fail, review the issue, fix the required item, and click Review Again. You cannot submit the Campaign until all compliance checks pass. Once all checks pass, submit your Campaign for review.

Frequently Asked Questions

Q: Why is this change happening, and is this a LeadConnector-specific requirement?

This is an industry-wide change to improve the Campaign Vetting process to reduce spam, fraud, and unwanted messaging and protect SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns must conduct this vetting.

Note: We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.

Q: How will this affect Campaign Vetting?

With this new vetting process, a newly submitted Campaign will be put in a “Pending” state until it has been vetted and approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved.

Q: Are existing Campaigns affected by this change?

At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.

Q: What can I do if my campaigns are rejected?

Contact the support team here so our LC phone specialist team will help you fix your Campaign registration / re-submit a new Campaign. There are no charges for a resubmission of a rejected campaign.

Q: Are there exceptions to these changes?

Toll-Free messaging remains an attractive alternative to A2P 10DLC. Toll-Free messaging does require a verification process but does not rely on Brand and Campaign registration.

Q: Does HighLevel add a markup (like 1.05×) to A2P fees?
No. All A2P fees (TCR registration/vetting, monthly campaign charges, and carrier per-message rates) are passed through via LC Phone with no HighLevel markup. Refer to Understanding A2P 10DLC Messaging Fees for the current breakdown.