On December 4, 2024, our integration with X (formerly Twitter) was disabled. Due to this change you will no longer be able to create, schedule, or post directly to X using the Social Planner.
What Does This Mean for You?
- Posting to X (formerly Twitter) via the Social Planner is no longer possible. Users will not be able to connect to X in the Connections tab.
- All other social media integrations (e.g., Facebook, Instagram, LinkedIn, Google Business Profile, TikTok) remain fully supported and operational.
Why Is This Happening?
X's integration requirements have recently undergone significant changes. The new migration requirement would have added a significant monthly fee which would have resulted in a large cost passed on to customers. After working diligently to come to a reasonable agreement that would have exempted us and our users from this cost increase, we were unfortunately unable to do so.
While we are disappointed in having to remove our X integration, our efforts remain focused on refining the Social Planner and improving support for all other integrations.
Our view is that X remains a vital platform in the social media landscape. We will continue to monitor changes in their API requirements, in hopes that we can re-integrate and allow posts to be scheduled and managed on X through the Social Planner in the future.
For more details, please reference these articles:
X changes its API to retire legacy tiers and endpoints - Tech Crunch
X makes its basic API tier more costly, launches annual subscriptions - TechCrunch
- X Increases Its API Access Fees - Social Media Today
- X API Documentation
What’s Next for X on Social Planner?
We understand the importance of X to many businesses and creators. Rest assured, our team is actively exploring options to reintroduce X support in the future with enhanced functionality and compliance with platform requirements.
We will keep you informed about our progress towards this goal.
FAQs
- What would be the additional cost to retain X as an option in the Social Planner?
The platform costs would be $42,000/month ($504,000/year) for keeping access of X with the newly required enterprise V2 X API. - Is it possible to implement a solution that would incorporate individual API keys for X accounts?
The “bring your own API key” method is technically possible, but we don’t view this as a long-term solution.
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