Analytics for Forms and Surveys

Modified on: Wed, 27 Aug, 2025 at 1:20 PM

Our comprehensive analytics feature provides users with detailed, actionable data to improve decision-making by offering a clear breakdown of form and survey performance over time, with the flexibility of filtering by specific forms, surveys or custom date ranges.

TABLE OF CONTENTS

Overview of Analytics for Forms and Surveys
Key Benefits of Form & Survey Analytics
Available Filters and Metrics
How To Set Use Forms/Surveys Analytics
Frequently Asked Questions
Related Articles

Overview of Analytics for Forms and Surveys

Analytics for Forms and Surveys provides an at-a-glance and in-depth look at how your forms and surveys perform. From high-level trends (views, responses, completion) to survey slide-level drop-off, these insights help you pinpoint friction and make changes that drive more completions.

Key Benefits of Form & Survey Analytics

Understanding form/survey analytics and where users drop off guides faster, smarter decision making.

Visibility Into Results: See total views, responses, average completion time, completion rate, and (for surveys) drop-off percentage at a glance
Comparison Over Time: Analyze performance changes with previous-period comparisons to confirm trends and spot anomalies
Diagnosis & Fix Drop-Offs: Identify where respondents abandon surveys with drop off rates broken
down per slide
Flexibility In Filters: Filter by a specific form/survey, time period or aggregate across all results; giving you the granular control needed to find the most valuable information

Available Filters and Metrics

Use filters to focus on the exact asset and timeframe you care about, then read the on-screen metrics to understand engagement, completions, and where users drop off. Pairing the right filters with the right metrics helps you pinpoint issues and validate improvements quickly.

Available Filters

Type Selector: Choose the type of asset to include in the metrics (top-left dropdown).
Asset Selector: Choose All or a specific Form/Survey from the dropdown to further filter your results
Date range: Pick a preset (Last 7/14/30/60/90 days) or define a Custom range to include in your results

Available Metrics

Total views: How many times the selected form or survey was viewed within the chosen date range
Responses: The number of completed submissions recorded for the selected asset and date range
Average time: The average time respondents took to complete the survey or form
Completion Rate: The percentage of respondents who finished the form or survey followed by a comparison to the completion rate to the immediately preceding, equal-length time period (e.g., Last 14 days vs the prior 14 days)
Total Views: A line chart of Total views over the selected date range to help spot increases or declines
Per-Form/Survey Breakdown: A table of Total Views per Form/Survey to compare performance across multiple assets. This breakdown is not shown when a single form is selected

Survey Views: Only available for Surveys and only when a single survey is selected in the filter
- Slide View: The step within the survey metrics refer to
- Views: How many respondents reached that slide
- Drop-Off: How many exited on that slide (Count followed by the percentage). Use this to identify slides that should be improved and tested

How To Set Use Forms/Surveys Analytics

Follow these steps to reach the analytics dashboard, apply precise filters, and read the on-screen metrics and visuals.

Step 1: Navigate to Analytics Dashboard

From the dashboard, select Sites on the left-hand navigation menu
Using the top navigation bar, select Analytics

Step 2: Set Up Filters

Use the available filters to configure the metrics included in the results:

Type: Use the top-left drop-down menu to select Form or Surveys
Select Asset: Pick All or a specific Form/Survey from the adjacent dropdown
Date Range: Select a preset date range (Last 7/14/30/60/90 days) or define a Custom date range

Step 3: Interpret The Data

Using the metric cards and visualizations, interpret the form/survey analytics. Change the applied filters to update the results.

Frequently Asked Questions

Q: How is the “previous period” comparison determined?
It compares your selected date range to the immediately preceding, equal-length period (e.g., Last 14 days vs the prior 14 days).

Q: Why is the per-form/survey breakdown missing?
The per-form/survey breakdown appears only when viewing All forms/surveys. Selecting a single asset hides the aggregate breakdown.

Q: I selected a survey but don’t see the per-slide analysis table. Why?
The slide analysis appears only when a single, specific survey is selected. If you’re on All surveys, switch the asset selector to the exact survey to view Slide, Views, Drop-off, and Drop-off rate.

Q: What analytics types can I choose in the top-left dropdown?
You can select Forms or Surveys. The dropdown also includes other types (funnels, websites, QR codes, blogs)