What Are Dashboard Widgets?

Modified on: Wed, 25 Mar, 2026 at 6:13 AM



TABLE OF CONTENTS


What are Dashboard Widgets


Dashboard widgets are versatile and customizable tools that simplify data visualization and analysis. They provide quick access to key metrics, enabling efficient monitoring and enhanced reporting. Adding widgets to your dashboard is straightforward—just click the “Add Widget” button in the top-right corner to get started.


Whether you prefer using predefined chart types or designing custom widgets tailored to your needs, dashboard widgets offer unmatched flexibility. The intuitive edit mode allows you to easily manage and customize your dashboard, ensuring it aligns perfectly with your workflow. These features empower you to create dynamic dashboards that streamline data analysis and drive smarter decision-making.


To make finding the right widget even more convenient, widget categories have been introduced. These categories organize predefined widgets into specific groups, helping you quickly discover the tools you need. With this structured approach, you can save time and instantly unlock valuable insights from your data.



Widget Categories:



SL. No.
Widget CategoryDescription
1ContactsHelps manage and analyze new leads efficiently.
2AppointmentsAssists in tracking and optimizing meetings with your team and customers.
3OpportunityProvides insights into deal status and monetary value.
4Visitor DataGives an overview of funnel visitor activity and related information.
5EmailsLets users view email campaign activity.
6CallsProvides detailed insights into call activity.
7ConversationsHelps track conversation data.
8
GeneralOffers predefined data and performance reports for various platforms.

Pipeline-specific filtering for opportunity widgets


The following General widgets include a Pipeline dropdown inside the widget. Use it to view metrics for a single pipeline instead of aggregated results across all pipelines:


  • Opportunity Status
  • Opportunity Value
  • Conversion Rate
  • Lead Source Report
  • Sales Efficiency


Chart Types Supported:


  1. Numeric/Count - A number chart, also known as a counting chart, is a list of numbers arranged in a particular order.

  2. Donut Charts - The numeric value shown inside the donut chart changes as per the metric selected (example - avg. or max)

  3. Line charts - Show information as a series of points connected by lines, and are useful for tracking changes over time.


  4. Bar charts - Use the length of bars to compare numerical values.

  5. Horizontal Bar charts - A Horizontal Bar Chart uses rectangular bars to present data. They are used for displaying comparisons between categories of data.

  6. Tables - Provide organized information and precise details.


Metrics Supported:



  1. Sum 

  2. Min

  3. Max

  4. Avg

  5. Count

Using Elements in your Widgets


Elements give you the flexibility to customize your dashboard widgets. You can Add titles or headings to your dashboard to organize sections and group widgets by theme. Use textboxes for key information or task reminders to improve team communication. You can also Embed images like logos, charts, or infographics to enhance visual appeal and provide context.



Using Different Themes for your Dashboard Widgets


Themes give you the ability to customize the appearance of your entire dashboard or individual widgets. you can select from a variety of predefined themes or craft your own custom theme with specific colors.



Use Cases for Different Widgets


Contact Widgets:


SL. No.WidgetDescription
1Contact CountQuick overview of the total number of contacts for the team.
2Contact Count (Logged in user)Shows contacts assigned to the logged-in user.
3Contacts by TagsShows how contacts are distributed by tags.
4Contacts by ActivityMonitors contacts with specific activities over a defined time period.
5Contacts by TypeVisualizes contact distribution by type.
6Contacts by Assigned UserShows how contacts are mapped to team members.
7Contacts by Company NameShows distribution of contacts by company name.
8Contacts with EmailTracks count of contacts with email addresses.
9Contacts without EmailsTracks count of contacts without email addresses.
10Contacts with Phone NumbersTracks count of contacts with phone numbers.
11Contacts without Phone NumbersTracks count of contacts without phone numbers.
12Total Contacts Count (Till Date)Snapshot of total contacts created till date.
13Total Contacts Count (This Month)Tracks total contacts created this month.
14Contacts Count (Logged in User)Counts contacts associated with the logged-in user.


Appointment Widgets:



SL. No.WidgetDescription
1Appointment CountTracks total appointments, grouped by status or assignee.
2Appointment Count over a Date RangeMonitors appointments in a selected time period.
3Appointment Counts by StatusShows appointment distribution by status.
4Booked AppointmentsNumber of booked appointments in a selected date range.
5Confirmed AppointmentsNumber of confirmed appointments in a selected time frame.
6Showed AppointmentsNumber of appointments where customers showed up.
7No Show AppointmentsNumber of appointments marked as no-show.
8Cancelled AppointmentsTracks cancelled and invalid appointments.
9No Show Rate Over TimeShows no-show trends over time.
10Upcoming Appointments (Week)Total scheduled appointments for the week ahead.
11Upcoming Appointment (Logged in User)Upcoming appointments for the logged-in user.
12Past Month Created AppointmentsTotal appointments created in the past month.
13Past Month Created Appointments (Logged in User)Past-month appointments created by the logged-in user.
14Upcoming Appointments (Logged in User)Upcoming appointments tailored to the logged-in user.
15Upcoming Appointments for Next WeekTotal appointments for the next week, including confirmed and unconfirmed bookings.
16Past Month Created AppointmentsReview of past month activity by count of appointments created.
17Past Month Created Appointments (Logged in User)Logged-in user’s appointments created in the past month.

These widgets help you stay organized and make data-driven decisions about your appointments.

Opportunity Widgets:



SL. No.WidgetDescription
1Opened OpportunitiesNumber of currently open opportunities.
2Won OpportunitiesOpportunities successfully closed as deals.
3Lost OpportunitiesOpportunities that did not convert into deals.
4Abandoned OpportunitiesOpportunities left without action.
5Opportunity CountTotal opportunities overview.
6Opportunity Counts Over TimeShows opportunity distribution over time.
7Opportunity Revenue Over TimeTracks revenue generated by opportunities over time.
8Opportunity Counts by StatusCategorizes opportunities by status.
9Opened Opportunity ValueMonetary value of opportunities in progress.
10Lost Opportunity ValueValue of lost opportunities.
11Abandoned Opportunity ValueValue of abandoned opportunities.
12Won Opportunity ValueValue of converted opportunities.
13Total Opportunity ValueCumulative value of all opportunities.
14Lost Opportunities By ReasonSplit of lost opportunities by reason.


Visitor Data Widgets(Websites/Funnels):



SL. No.WidgetDescription
1Total Funnel ViewsTracks all funnel views; customizable by funnel and page type.
2Unique Funnel ViewsCounts unique funnel visitors.
3Total Website ViewsTracks total views for all websites.
4Unique Website ViewsShows unique website visitors.
5Funnel Views TrendLine chart for funnel views over time.
6Website Views TrendLine chart for website views over time.
7Top Funnels by Unique ViewsTop 5 funnels by unique views.
8Top Websites by Unique ViewsTop 5 websites by unique visitors.
9Total Funnel Page Views (Last Week)Funnel views from the last week.
10Unique Funnel Views (Last Week)Unique funnel visitors from the last week.
11Total Funnel Page Views (Last Month)Funnel views from the last month.
12Unique Funnel Views (Last Month)Unique funnel visitors from the last month.
13Total Opt-ins (All Funnels)Total opt-ins across all funnels.


Email Widgets:


SL. No.WidgetDescription
1Accepted EmailsNumber of emails successfully accepted.
2Delivered EmailsNumber of emails delivered to recipients.
3Opened EmailsNumber of emails opened by recipients.
4Clicked EmailsNumber of emails where links were clicked.
5Replied EmailsNumber of emails that received replies.
6Soft Bounced EmailsNumber of emails with soft bounces.
7Hard Bounced EmailsNumber of emails with hard bounces.
8Failed EmailsNumber of failed email deliveries.
9Unsubscribed EmailsNumber of recipients who unsubscribed.
10Unsubscribed Emails DailyDaily count of unsubscribed emails.
11Emails By DomainEmails grouped by recipient domain.



Interpreting Email Widget Table Fields

If you use a table chart for Email Widgets, the Source Action Name column helps you trace email activity back to its origin.

For workflow-associated emails, Source Action Name displays the workflow step name, making it easier to connect email records to workflow execution.



Call Widgets:




SL. No.WidgetDescription
1Incoming Calls by StatusGrouped count of incoming calls by status.
2Outgoing Calls by StatusGrouped count of outgoing calls by status.
3Incoming Calls Total Call DurationTotal duration of all incoming calls.
4Outgoing Calls Total Call DurationTotal duration of all outgoing calls.
5Incoming Calls Avg. Call DurationAverage duration of incoming calls.
6Outgoing Calls Avg. Call DurationAverage duration of outgoing calls.
7Total Calls Placed by Call AttendeeTotal outgoing calls grouped by the user who made the call.
8Incoming Calls Avg. Call Duration by Call AttendeeAverage incoming call duration by attending user.
9Outgoing Calls Avg. Call Duration by Call AttendeeAverage outgoing call duration by calling user.
10First Time Call by StatusCount of first-time incoming calls, grouped by status.
11First Time Call Avg DurationAverage duration of first-time incoming calls.
12First Time Call Avg Duration by Call AttendeeAverage duration of first-time incoming calls by attending user.
13First Time Call Total DurationTotal duration of first-time incoming calls.



Note: The term 'Call attendee' refers to the team member who participated in the call, either by making or receiving the call from the customer.


Conversation Widgets:



SL. No.WidgetDescription
1Total Unread ConversationsNumber of unread conversations.
2Total Unread Conversations todayUnread conversations where the last message was received today.
3Total Unread Conversations by ChannelDistribution of unread conversations by the customer’s last-message channel.
4Unread Conversations by AssigneeNumber of unread conversations assigned to team members.
5Unread Conversations (logged in user)Number of unread conversations for the logged-in user.
6Conversations Distribution by AssigneeNumber of conversations assigned to team members.
7Assigned Conversations (logged in user)Number of conversations assigned to the logged-in user.
8Total Unassigned ConversationsNumber of conversations not assigned to any team member.
9Unassigned Conversations by ChannelUnassigned conversations initiated across different channels.
10New Conversations started (This Week)Number of conversations started this week.


Payments Widgets:




Revenue & Trends

  1. Total Revenue (Last Month) – Total revenue generated in the last month

  2. Total Revenue Trend – Monthly total revenue trend

  3. One-Time Revenue Trend – Monthly trend for one-time payments

  4. Recurring Revenue Trend – Monthly trend for recurring payments


Customer & Payment Performance

  1. Paying Customer Trend – Monthly trend of paying customers

  2. Payment Success Trend – Monthly trend of successful payments

  3. Payment Failed Trend – Monthly trend of failed payments


Revenue Breakdown

  1. Revenue by Channels – Revenue breakdown by different payment channels

  2. Subscription Creation Trend – Monthly trend of new subscriptions

  3. Subscription Cancellation Trend – Monthly trend of canceled subscriptions


Discounts & Invoices

  1. Coupon Redemption Trend – Monthly trend of coupon redemptions

  2. Coupon Redemption Amount Trend – Monthly trend of discount amounts applied

  3. Invoice Sent Trend – Monthly trend of invoices sent

  4. Invoice Paid Trend – Monthly trend of invoices paid


Refund Insights

  1. Refund Trend – Monthly trend of refunds issued

  2. Refund Amount Trend – Monthly trend of total refund amounts


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SL. No.WidgetDescription
1Total Revenue (Last Month)Total revenue generated in the last month.
2Total Revenue TrendMonthly total revenue trend.
3One-Time Revenue TrendMonthly trend for one-time payments.
4Recurring Revenue TrendMonthly trend for recurring payments.
5Paying Customer TrendMonthly trend of paying customers.
6Payment Success TrendMonthly trend of successful payments.
7Payment Failed TrendMonthly trend of failed payments.
8Revenue by ChannelsRevenue breakdown by payment channel.
9Subscription Creation TrendMonthly trend of new subscriptions.
10Subscription Cancellation TrendMonthly trend of canceled subscriptions.
11Coupon Redemption TrendMonthly trend of coupon redemptions.
12Coupon Redemption Amount TrendMonthly trend of discount amounts applied.
13Invoice Sent TrendMonthly trend of invoices sent.
14Invoice Paid TrendMonthly trend of invoices paid.
15Refund TrendMonthly trend of refunds issued.
16Refund Amount TrendMonthly trend of total refund amounts.


General Widgets:


SL. No.WidgetDescription
1Opportunity StatusVisualize opportunity status.
2Opportunity ValueUnderstand total opportunity value by status.
3Conversion RateTrack conversion rate and revenue from won opportunities.
4FunnelDetailed view of sales funnel and conversion rates by stage.
5Stages DistributionUnderstand how opportunities are distributed among stages.
6TasksMonitor tasks added and the team member assigned.
7Manual ActionsTrack manual actions such as SMS and phone calls in campaigns.
8Lead Source ReportOverview of total leads by source.
9Google Analytics CountTrack total views in Google Analytics.
10Google Analytics ChartView total views and interactions on the website.
11Google Business ProfileMonitor Google Business Profile metrics.
12Facebook Ads ReportTrack clicks, spend, CTR, and CPC for Facebook ads.
13Google Ads ReportTrack clicks, spend, CTR, and CPC for Google ads.
14Sales EfficiencySales efficiency report for opportunities.

Note: 


Wondering which plan unlocks the customizable Dashboard?

It's currently available exclusively for the $297 plan and beyond.

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