How to schedule Posts in Bulk on the Social Planner (CSV)

Modified on: Wed, 23 Apr, 2025 at 7:21 AM

Scheduling Social Media posts in bulk with the help of a CSV file can be the most optimal time-saving technique for scheduling in advance for the social journey. CSV is a “comma-separated values” file that allows you to save your information in a structured way.

Download a sample CSV

Covered in this Article

Bulk Scheduling Posts on the Social Planner:

Pre-requisites:

1. Date and Time Column:

2. Content Column

3. Preview link:

4. Image Url

5. Gif Url

6. Video Url

How to Bulk Schedule Posts on the Social Planner:

FAQ

What is the number of posts allowed via CSV at one time?

How can I solve the errors for posts?

What is the difference between CSV upload and post composer tag in list view?

As your Social Media Marketing grows and you have to post across various Social Media Platforms on a larger scale without manually doing it post by post, the Bulk Scheduling posts on the Social Planner capability will allow you to do just that.

You will need to make sure that the CSV file you import into the Social Planner follows a set of prerequisites.

Pre-requisites:

This video explains in detail how your CSV needs to be set up before you can import it into the Social Planner to bulk schedule posts.

Download a sample CSV

1. Date and Time Column:

In this column, you can type in the date and time when you want to share your post. In this column, you must format the date exactly how you see it at the top of the column:

YYYY-MM-DD HH:mm, YYYY-MM-DD HH:mm:ss, YYYY/MM/DD HH:mm:ss, YYYY/MM/DD HH:mm, M/D/YYYY H:mm:ss, and M/D/YYYY H:mm. Use the 24-hour format. Example: 2025-08-25 21:30

If the date column is empty, it will be considered in the Draft.

The Column Header of this column must be exactly as mentioned in the Sample CSV as shown in the video, it should be as follows:

postAtSpecificTime YYYY-MM-DD HH:mm, YYYY-MM-DD HH:mm:ss, YYYY/MM/DD HH:mm:ss, YYYY/MM/DD HH:mm, M/D/YYYY H:mm:ss, and M/D/YYYY H:mm

It is highly recommended to have all the scheduled times be at least 10 minutes after the time when you are

uploading the CSV.

For example, if the scheduled date/time for the post is 2023-10-14 15:00. This means that the CSV should be uploaded no later than October 14th, 2023 at 2:50PM.

Please Note:

The schedule time formatting works in 24-hour format, not 12-hour. If you have difficulties with this, you can use this tool for assistance.

2. Content Column

In this column, you can type in or paste what you want to appear as the caption of your post, you can add

Hashtags too. The Column header of this column should be written as follows:

content

The caption must abide by the social media post character limit rules you are scheduling it for.

Please Note:

3. Preview link:

In this column, you can type the URL or paste the URL that you want to appear as the link preview of your post.

The Column header of this column must be written as follows:

link (OGmetaUrl)

Please Note:

If the other media rows like images, GIF or Video are filled in, they will override the link(OGmetaUrl). It will be appended to content column as a link.

4. Image Url

In this column, you can paste what you want to appear as the image of your post. The column header

should be written as follows:

imageUrls

You can add multiple image URLs with commas separated. The image link must be in proper formats like png or

jpeg/jpg and other aspects for image supported based on the social media platform. The maximum number of

images supported is 10 image(s).

Please Note:

Learn more about image dimension and size for different social media platform here.This same article applies for videos and gifs.

5. Gif Url

In this column, you can paste what you want to appear as the GIF of your post. The Column header of this column

should be written as follows:

gifUrl

Please Note:

You must not fill in any other media-related column if you added a link here. (eg. link, imageUrls, videoUrls).

6. Video Url

In this column, you can paste what you want to appear as the video of your post. The Column header of this column

must be written as follows:

videoUrls

You can add multiple Video URLs here comma separated. The maximum number of videos supported for one post is 10 videos at a time.

Please Note:

You must not fill in any other media-related column if you added a link here.

This video shows step-by-step how you can Bulk Schedule Social Media Posts:

Here are the steps for bulk scheduling with a CSV file in the Social Planner.

Go to the Social Planner click on New Post and then click on Upload from CSV
Upload the CSV with the details of the post.
Select the Socials for bulk scheduling and send for approval
4. CSV Import will get processed and user will have to click on View Posts

5. To review all the post and fix the issues after selection of socials
- When you click on View Posts, it will show you all the posts. User will be required to fix the error faced like changing the scheduled date or other configuration.

- If the user needs to visit again, please go to Social Planner > Content > CSV Import to review and schedule the posts

6. Once you have resolved the errors or removed the posts with errors in them, you can Import Posts to the Social Planner by Clicking Schedule

TIP

Due to recent changes by Google, we can no longer process Google Drive links in CSV imports. We recommend uploading media to Media Library and using those links in your CSV file instead.

FAQ

What is the number of posts allowed via CSV at one time?

The number of posts allowed in CSV is 90 posts per CSV. You will need to divide that across all the Social outlets you are posting out to.

How can I solve the errors for posts?

Once you click on view posts, it will allow you to review the post with errors.

What is the difference between CSV upload and post composer tag in list view?

Each post in Social Planner can be created with bulk scheduling with CSV and created from blank with post composer.

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