How to Use Brand Voice and Brand Kit in Agent Studio

Modified on: Mon, 6 Jul, 2026 at 11:42 PM

Maintain consistent branding across AI-generated content by applying Brand Voice and Brand Kit (Design Kit) directly within Agent Studio. These settings help your AI agents generate text, images, videos, and audio that reflect your business’s messaging and visual identity. This article explains how branding works, how to configure it, and best practices for managing branded AI workflows.

TABLE OF CONTENTS

What are Brand Voice & Brand Kit?
Key Benefits
Supported AI Generation Nodes
Brand Board Sync
Configure Brand Voice & Brand Kit
Multi-Brand Workflows
Best Practices
Frequently Asked Questions
Related Articles

What are Brand Voice & Brand Kit?

Brand Voice and Brand Kit allow Agent Studio to automatically apply your branding to AI-generated content.

A Brand Voice defines how your business communicates, including:

Tone
Messaging style
Personality
Writing guidelines
Call-to-action style

A Brand Kit (Design Kit) defines your visual identity, including:

Colors
Logos
Fonts
Design elements

Once selected, these settings are automatically passed to supported AI generation nodes.

Key Benefits

Using Brand Voice and Brand Kit helps create consistent AI-generated content while reducing manual editing.

Consistent branding: Keep text, images, videos, and audio aligned with your brand.
Automatic synchronization: Future AI generations use the latest Brand Board settings.
Reduced editing: Generate content that’s already on brand.
Multi-brand support: Assign different brands to different nodes within the same workflow.
Centralized management: Update your Brand Board once and future generations reflect those changes.

Supported AI Generation Nodes

Brand Voice and Brand Kit can be applied to the following AI Generation nodes:

Text Generation
Image Generation
Video Generation
Audio Generation

Each node can use its own Brand Voice and Brand Kit, giving you flexibility across complex workflows.

Supported AI Generation nodes inside Agent Studio.

Brand Board Sync

Agent Studio automatically retrieves your Brand Voice and Brand Kit from Marketing → Brand Boards.

Updates to your Brand Board—such as new messaging, logos, colors, or fonts—are automatically applied to future AI generations.

Note: Existing generated content is not updated retroactively.

Configure Brand Voice & Brand Kit

Applying branding to your AI generation nodes takes only a few steps.

Step 1: Create a Brand Board

Navigate to:

Marketing → Brand Boards

Create or manage your:

Brand Voice
Brand Kit (Design Kit)

Brand Boards page showing the Brand Voice and Design Kit tabs.

Step 2: Open Agent Studio

Navigate to:

AI Agents → Agent Studio

Open an existing AI Agent or create a new one.

Add a supported AI Generation node.

Step 3: Select Your Brand

Open the node settings.

From the Brand Voice dropdown, you can:

Select an existing Brand Voice
Select None for non-branded content
Click + Add New to create a Brand Voice without leaving Agent Studio

If supported, select a Brand Kit (Design Kit) using the same process.

Click Save to apply your changes.

Brand Voice dropdown showing existing Brand Voices, + Add New, and the Save button.

Step 4: Test Your Content

Run a test before publishing to confirm your generated content matches your brand.

Review:

Tone and messaging
Brand personality
Visual consistency
Overall quality

If needed, update your Brand Board or select a different Brand Voice before testing again.

Step 5: Publish Your Agent

Once you’re satisfied with the results, publish your AI Agent or move it to the appropriate environment.

Future AI generations will continue using the selected Brand Voice and Brand Kit until you choose different settings.

Multi-Brand Workflows

Each AI Generation node can use its own Brand Voice and Brand Kit, making it easy to manage multiple brands within a single workflow.

Common use cases include:

Marketing agencies managing multiple clients
Franchise businesses with localized branding
Multiple product lines or business units
A/B testing messaging strategies

Each node independently follows its assigned branding.

Best Practices

Following these recommendations helps maintain consistent branding across AI-generated content.

Configure your Brand Boards before building workflows.
Keep Brand Voice guidelines up to date.
Use descriptive Brand Voice names.
Test content after updating your Brand Board.
Create separate Brand Voices for each client or brand.
Select None only when intentionally creating generic content.
Review generated content before publishing.

Recommendation: Configure your Brand Voice and Brand Kit in Marketing → Brand Boards before building agents, workflows, or funnels to minimize post-build edits.

Frequently Asked Questions

Q: Do I need a Brand Board before using Brand Voice in Agent Studio?

Yes. Brand Voices and Brand Kits must be created in Marketing → Brand Boards before they can be selected inside Agent Studio.

Q: Can I create a new Brand Voice without leaving Agent Studio?

Yes. Select + Add New from the Brand Voice dropdown to create a new Brand Voice directly from the node.

Q: Can I generate content without branding?

Yes. Select None in the Brand Voice or Brand Kit dropdown to generate generic content.

Q: Will updating my Brand Board automatically update my workflows?

Future AI generations automatically use the latest Brand Board settings. Previously generated content is not updated.

Q: Can different nodes use different Brand Voices?

Yes. Each AI Generation node can use its own Brand Voice and Brand Kit.

Q: Which AI Generation nodes support Brand Voice and Brand Kit?

Branding is supported on Text Generation, Image Generation, Video Generation, and Audio Generation nodes.

Q: Can agencies manage multiple client brands?

Yes. Agent Studio supports multiple Brand Voices and Brand Kits, making it ideal for multi-client workflows.

Q: Does Brand Voice override my prompt?

No. Your prompt still directs the AI. Brand Voice provides additional context so the output aligns with your brand.