When someone searches “dentist near me,” your Google Business Profile (GBP) is often the first — and sometimes only — impression you get. It’s your digital storefront. If it’s missing information, outdated, or lacking reviews, you’re losing patients before they even click.
This playbook walks you through how to fully optimize your dental clinic’s profile — and how to automate the workflows that keep it fresh, trusted, and driving bookings.
TABLE OF CONTENTS
- Step 1: Claim and Complete Your Google Business Profile
- Step 2: Choose the Right Categories
- Step 3: Nail the Business Info
- Step 4: Write a Trust-Building Clinic Description
- Step 5: Add High-Quality Photos
- Step 6: List Your Services Clearly
- Step 7: Enable Messaging
- Step 8: Collect Reviews Automatically with GHL
- Step 9: Keep Your Profile Active with Posts
- Final Word
Step 1: Claim and Complete Your Google Business Profile
Use your official clinic email (ideally matching your domain)
Search for your clinic name
If found: Claim it
If not: Create it using accurate NAP info (Name, Address, Phone)
Tip: Make sure your NAP is identical on your website, Facebook, Yelp, and insurance directories.
How to verify your Google listing?
Claim or create a Google Business Profile
Step 2: Choose the Right Categories
Primary Category:
Dentist
Secondary Categories (only if applicable):
Cosmetic Dentist
Emergency Dental Service
Pediatric Dentist
Dental Implants Periodontist
Teeth Whitening Service
Avoid adding categories that don’t match your actual offerings. Irrelevant tags can reduce your profile’s ranking.
Understand how local search works
Improve your local ranking on Google
Step 3: Nail the Business Info
Check that your profile includes:
Business Name (brand-consistent, no extra keywords)
Address (Map-pinned and consistent with your site)
Business Phone Number (no personal numbers)
Website URL (ideally your GHL booking page or service funnel)
Hours (accurate — especially for holidays or emergency availability)
Edit your business description
Step 4: Write a Trust-Building Clinic Description
Use this structure:
Who you serve (families, professionals, kids)
What you specialize in (gentle care, cosmetic dentistry, same-day crowns)
What makes you different (comfort-first experience, sedation options, insurance accepted)
Example: "At Riverside Family Dental, we offer complete care in a warm, welcoming environment. From gentle cleanings and Invisalign to same-day emergency care, our team serves families and working professionals in San Antonio with advanced, compassionate dentistry."
Step 5: Add High-Quality Photos
According to Google, listings with photos get:
42% more direction requests
35% more click-throughs to websites
Include:
Exterior (entrance, signage)
Reception area
Operatories and dental tech
Staff group photos (smiling, professional)
Before/after smile transformations (with consent)
Keep them bright, professional, and updated quarterly.
Add photos to your Business Profile
Business Profile photo guidelines
Step 6: List Your Services Clearly
Break down each offer:
Dental Cleaning & Exam – $99 New Patient Offer
Emergency Appointment – Available Same Day
Invisalign Consult – Free, Includes 3D Scan
Teeth Whitening – Packages starting at $199
Use GHL to include your funnel or calendar link directly in service descriptions.
Step 7: Enable Messaging
Turn on the "Chat" feature so patients can reach you directly through GBP.
Use GHL’s unified inbox to respond in real time
Set up an auto-reply like: “Thanks for messaging [Clinic Name]! We’ll get back to you shortly or you can book here: [Link]”
Learn how to integrate your GMB profile with GHL CRM
Step 8: Collect Reviews Automatically with GHL
Use GHL workflows to trigger a review request after every completed appointment
Personalize by treatment type (e.g., “How was your Invisalign consult?”)
Send via SMS with a direct Google review link
Follow up 48 hours later if no review is left
GHL also lets you monitor and respond to reviews from the same dashboard you manage messages, bookings, and contacts.
Step 9: Keep Your Profile Active with Posts
Google favors active profiles. Use GHL’s Social Planner to:
Post tips (“3 foods that stain your teeth”), promos (“Whitening sale this week”), or FAQs
Schedule 1–2 updates per week
Include a call-to-action like “Book Now” or “Claim Offer” with your calendar link
Final Word
Your Google Business Profile isn’t just a listing. It’s your 24/7 marketing assistant — and a high-converting lead source. With the right optimization and the power of GHL behind it, it becomes a booking engine.
Keep it accurate. Keep it active. Let GHL automate the rest.
Next up: Lead generation funnels that turn interest into appointments — without phone tag or friction.
Ready to grow? Sign up with HighLevel
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