Error: "The message was not delivered due to high-quality user experience"

Modified on: Thu, 2 Jul, 2026 at 6:02 AM

"Message Not Delivered Due to High-Quality User Experience" Error

Understand why this happens and how to get your message delivered


Understanding the Issue

This error occurs due to Meta's restrictions on marketing messages, designed to maintain a high-quality user experience and prevent excessive promotional messaging.

Why Does This Happen?

If a customer receives certain marketing templates within a single day, Meta may temporarily block additional marketing messages to that user. However, utility templates are not affected by this restriction and can still be delivered.


How to Resolve the Issue

Option 1: Use a Utility Template

  • Utility templates (such as order confirmations, payment reminders, and account updates) are not subject to this restriction.
  • Sending a utility template should allow your message to be delivered without issues.

Option 2: Retry Sending the Marketing Template Later

  • Meta's block on marketing messages is usually temporary.
  • After some time, try resending the marketing template, and it may be successfully delivered.

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