TABLE OF CONTENTS

• How to Convert a Marketing Template into a Utility Template Using the Template Rewriter 
• FAQ:

  
  

How to Convert a Marketing Template into a Utility Template Using the Template Rewriter 

Please Note:If Meta does not approve the template you need to manually create the template and change the content

FAQ:

Q1: Can I change a template’s category directly from Marketing to Utility?

No. WhatsApp does not allow direct category changes. You must use the Template Rewriter to revise and resubmit the template.

Q2: Will the same template name work for the new Utility version?

If the template is already approved as Marketing, you’ll need to use a different name for the revised Utility version.

Q3: How long does Meta take to approve the rewritten template?

Approval can take up to 24–48 hours, but it’s usually quicker if the content is clearly compliant.

Q4: What if the template is rejected again?

Check the rejection reason in your WhatsApp template dashboard, refine the content further, and resubmit.

Q5: Do Utility templates cost less or have different delivery rules?

Yes. Utility templates within a 24-hour service window are often free, and they bypass user opt-out restrictions applicable to Marketing messages.