A Quick Walkthrough of SEO: A Guide to Boosting Your Search Rankings

Modified on: Wed, 2 Jul, 2025 at 7:06 AM

This guide will walk you through everything you need to know about SEO, its features and benefits.


TABLE OF CONTENTS


1. Overview of SEO

The SEO is an integrated Search Engine Optimization solution powered by Search Atlas. This tool allowing businesses and agencies to optimize websites without needing third-party tools. It provides powerful features for keyword research, website auditing, backlink analysis, content optimization, and SEO reporting.

With its automation and white-label capabilities, agencies can seamlessly offer SEO services to their clients while keeping branding consistent.



2. Key Features of SEO

SEO provides a comprehensive suite of tools for optimizing websites, tracking rankings, conducting audits, and managing SEO campaigns efficiently. Below is a detailed breakdown of all key capabilities:

Manage Multiple Sites

  • Optimize and track SEO performance across multiple websites from a single dashboard.

  • Centralized management allows agencies to handle multiple client websites efficiently.

  • Assign custom SEO strategies to different sites while keeping data organized.

Automatically Fix Issues Using AI

  • AI-powered recommendations to resolve common SEO errors instantly.

  • Automated fixes for:

    • Issues in Meta description

    • Issue in Title Tags

    • Missing image alt text tags

    • Issues in keywords


On-Page Audit

  • Conduct detailed on-page SEO audits to identify errors affecting rankings.

  • Analyze and optimize key on-page elements, such as:

    • Title tags & meta descriptions

    • Header structure (H1, H2, etc.)

    • Image optimization & alt tags

    • Internal linking structure

  • Generate a prioritized list of issues with AI-driven recommendations for fixes.

Keyword Research & Tracking

  • Discover high-performing keywords for your niche with advanced research tools.

  • Analyze keyword difficulty, search volume, and ranking potential.

  • Track keyword rankings over time with real-time updates.

  • Use heat maps to visualize keyword performance trends.

Website Audit & Optimization

  • Perform full-site audits to identify issues affecting search visibility.

  • Automated detection and resolution of:

    • Duplicate content

    • Broken links & 404 errors

    • Schema markup errors

    • Page load speed issues

  • Local SEO tools to optimize geo-targeted search results.

  • Site Explorer for in-depth domain and competitor analysis.

Keyword Rank Tracker

  • Track keyword rankings for up to 1,000 keywords.

  • Monitor fluctuations in rankings across search engines.

  • Identify growth opportunities and areas needing improvement.

  • Multi-site keyword tracking for agencies managing multiple clients.

  • Analyze your website’s backlinks to assess their quality and impact on rankings.

  • Identify and disavow toxic backlinks to prevent search penalties.

  • Monitor new and lost backlinks with automated tracking.

  • Competitive backlink analysis to refine your link-building strategy.

Content Genius – AI-Powered Content Optimization

  • AI-driven recommendations for improving content relevance and SEO strength.

  • NLP-based content analysis ensures alignment with Google’s ranking signals.

  • Optimize blog posts, landing pages, and service pages for higher visibility.

  • Internal linking suggestions to improve site structure and user experience.

Content Planner

  • Organize and structure your content strategy efficiently.

  • Plan up to 15 topic clusters for targeted content creation.

  • AI-powered recommendations for pillar pages and supporting content.

  • Ensure content alignment with search intent and SEO best practices.

SEO Reporting & Analytics

  • Generate in-depth, data-driven SEO reports with actionable insights.

  • Track key SEO performance metrics, including:

    • Keyword rankings

    • Organic traffic trends

    • Engagement metrics

  • Multi-site reporting for agencies managing multiple clients.

  • White-label reporting to provide professional SEO insights to clients under your brand.

Tight Integration with Funnels and Websites

  • Optimize funnel pages to improve organic traffic and conversions.

  • AI-driven SEO recommendations for high-converting sales pages.

  • Ensure seamless integration between SEO strategies and lead generation funnels.


3. Understanding the Billing Structure

SEO follows a flexible billing model:

Direct Subscription

  • You pay a monthly fee of $79 per sub-account enabled.

Reselling Model (For Agencies)

  • Your clients pay your agency directly.

  • You manage payments via Stripe or another gateway.

  • We charge you per sub-account using the SEO features.

To review your SEO expenses:

  • Go to Agency Settings → Billing → SEO Subscription.

  • Click Show Sub-Accounts to view charges for each client.


4. SEO Feature Quotas

While SEO offers powerful tools for optimizing your website, there are certain usage limits for each feature. Understanding these limitations can help you plan your SEO strategy effectively.

FeatureQuotaCredits Usages(Per Request)Where to find it?Refreshed Monthly?
Sites
(Adding a site will automatically pull data from Site Audits and Site Explorer, and will consume quota for both features.)
4 - Total 20 pages1 Credit Per SiteAdd Site Project or Launch Advanced SEONo
AI Fixes Generation quota5001 Credit for one AI SuggestionAfter Adding a Site > AI ReccomendationsNo
Site Explorer101 Credit Per SiteAdd Site Project or Launch Advanced SEONo
Premium AI Quota103 Credits per articleLaunch Advanced SEO > Content > Content GeniusYes
Articles quota301 per space for storing articlesLaunch Advanced SEO > Content > Content GeniusYes
Content Assistant Keywords1001 per keywordLaunch Advanced SEO > Content > Content Genius InputYes
Onpage In-Depth Audits401 per requestLaunch Advanced SEO > Content > Onpage AuditYes
Content Plans101 per requestLaunch Advanced SEO > Content > Content PlannerYes
GSC Projects44 per requestLaunch Advanced SEO > Site Metrics > GSC PerformanceNo
Keywords per SiteTop 100001 per requestLaunch Advanced SEO > Keywords > Keywords Rank Tracker > Any ProjectYes
GSC PagesTop 20001 per request ( but only one site)Launch Advanced SEO > Site Metrics > GSC PerformanceYes
Backlink Research Credit100001 per requestLaunch Advanced SEO > More > Backlinks > Backlinks ResearchYes
Keyword Research Lookups1001 per requestLaunch Advanced SEO > Keywords > Keywords ResearchYes
Keyword Rank Tracking Projects51 per requestLaunch Advanced SEO > Keywords > Keywords Rank TrackerYes
Keyword Rank Tracking credits10001 per requestLaunch Advanced SEO > Keywords > Keywords Rank TrackerYes
Siite Audit Projects44 Max, 1 per RequestLaunch Advanced SEO > Site Audit > All AuditsYes
Local SEO Heatmaps points1000Each pin on a heatmap uses 1 quota point. Quota is consumed every time Search Atlas runs, refreshes, or prefetches a scan. For circle maps, more layers mean more quota: for example, 1 layer uses 7 points, 2 layers 20, 3 layers 39, and so on up to 7 layers at 175. Rectangular grids use quota based on size, such as 3x3 needing 9 points, 4x4 needing 16, up to 7x7 at 49 points. For example, choosing a circle with 3 layers (61 pins) and scanning weekly would use about 244 credits per month.More > Local SEO > Local SEO HeatmapYes
Report BuilderUnlimitedUnlimitedLaunch Advanced SEO > Report BuilderYes
Users (seats)UnlimitedNot UsableNot Usable-
Total Pages Crawled per month500001 per request-Yes
Historical Data LimitUnlimitedUnlimited-Yes

5. Step-by-Step Guide to Getting Started

  1. To get started, log in to your GoHighLevel account and navigate to Sites > SEO in the sidebar. If SEO is not enabled for your sub-account, your agency may need to activate it 
  2. Main SEO Dashboard Tabs: You’ll notice three primary tabs in the SEO section – Site Projects,
  3. Local SEO, and Settings. Each serves a different purpose:
    • Site Projects: For monitoring websites (domains) – shows overall site metrics, health, backlinks, traffic, etc.
    • Local SEO: For tracking Google Maps rankings of local businesses – uses interactive heatmaps for local keyword positions.
    • Settings: For checking your quota usage.
  4. Launch Advanced SEO: Within the SEO dashboard, you will see a button labeled “Launch Advanced SEO”. Clicking this opens the full suite of SEO tools in a new window with an expanded toolkit for in-depth analysis, content creation, and reports.


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