In this support article, we will guide you through the process of sending snippets via the WhatsApp channel. Snippets, which are pre-defined blocks of text or multimedia content, can be a powerful tool for streamlining communication and ensuring consistency in the messages you send to your customers or clients. Whether you’re handling customer service inquiries, sending promotional messages, or managing routine communications, snippets can save time and enhance your interaction efficiency.

TABLE OF CONTENTS

• How to send Snippets to your customers via WhatsApp
• FAQs
  • What are Snippets?
    • Answer: Snippets are pre-defined blocks of text or multimedia content that you can create and save for quick and consistent use in your communications. They are particularly useful for sending frequently used messages, such as customer service responses or promotional content, via the WhatsApp channel.
  • How do I create a Snippet?
    • Answer: To create a Snippet, go to Marketing > Templates (Snippets) > Add Template (Snippet) > Add Text Template (Snippet). Here, you can compose your Snippet, give it a name, and save it for future use.
  • How do I send a Snippet via WhatsApp?
    • Answer: To send a Snippet:
    • Go to Conversation > WhatsApp.
    • Click on the Insert Snippets option.
    • Select the Snippet you want to use from your list.
    • The Snippet will auto-populate in the message box. You can either edit it or send it immediately by clicking Send.
  • Can I personalize a Snippet before sending it?
    • Answer: Yes, you can personalize a Snippet by editing the auto-populated text in the message box before sending it. You can also use Custom Values and Trigger Links when composing your Snippet to add dynamic content that adjusts based on the recipient’s information.
  • Is there a time limit for sending Snippets to a contact via WhatsApp?
    • Answer: Yes, Snippets can only be sent if there is an open conversation window within the last 24 hours with the contact. It should be within 24 hour from the last inbound message. 
  • What happens if the 24-hour conversation window has expired?
    • Answer: If the 24-hour window has expired, you will not be able to send a Snippet directly. In such cases, you may need to start a new conversation or use a pre-approved WhatsApp template.

How to send Snippets to your customers via WhatsApp

Step 1: Go to Marketing > Templates (Snippets) > Add Template (Snippet) > Add Text Template (Snippet)

Refer to the article for creating a message template (snippet) 

Step 2: Go to Conversation > WhatsApp > Insert Snippets

Step 3: Select Snippet

Step 4: It will auto populate the snippet you composed and now you have the option to add to the messsage or send it right away by clicking Send.

Snippets can only be send if there is a 24 hour open conversation window with the contact 

FAQs

What are Snippets?

Answer: Snippets are pre-defined blocks of text or multimedia content that you can create and save for quick and consistent use in your communications. They are particularly useful for sending frequently used messages, such as customer service responses or promotional content, via the WhatsApp channel.

What is the difference between Snippets and Templates?

WhatsApp Templates are pre-approved message formats that businesses use to initiate conversations or send notifications to users outside the 24-hour customer service window. These templates must adhere to WhatsApp’s specific guidelines and policies, ensuring that they meet content standards and are not overly promotional. Before you can use a template, it needs to be reviewed and approved by Meta/WhatsApp. Once approved, these templates can be used repeatedly, often in scenarios such as sending order confirmations, appointment reminders, or alerts that require a structured format and compliance with WhatsApp's messaging policies.

On the other hand, Snippets are pre-saved text blocks, also known as "canned responses," which are designed to be easily inserted into conversations. Unlike Templates, Snippets do not require approval from WhatsApp and can be customized on the fly, making them ideal for responding to frequently asked questions or providing quick, consistent answers during active customer support sessions. Since Snippets are used within the 24-hour customer service window, they are more flexible and can be tailored to fit the ongoing conversation without the need for pre-approval.

Templates are WhatsApp templates which need to be approved Templates are templated messages that Meta/Whatsapp approve. Snippets are pre-saved text (aka "canned responses") that you can drop into any conversation.

How do I create a Snippet?

Answer: To create a Snippet, go to Marketing > Templates (Snippets) > Add Template (Snippet) > Add Text Template (Snippet). Here, you can compose your Snippet, give it a name, and save it for future use.

How do I send a Snippet via WhatsApp?

Answer: To send a Snippet:

1. Go to Conversation > WhatsApp.

2. Click on the Insert Snippets option.

3. Select the Snippet you want to use from your list.

4. The Snippet will auto-populate in the message box. You can either edit it or send it immediately by clicking Send.

Can I personalize a Snippet before sending it?

Answer: Yes, you can personalize a Snippet by editing the auto-populated text in the message box before sending it. You can also use Custom Values and Trigger Links when composing your Snippet to add dynamic content that adjusts based on the recipient’s information.

Is there a time limit for sending Snippets to a contact via WhatsApp?

Answer: Yes, Snippets can only be sent if there is an open conversation window within the last 24 hours with the contact. It should be within 24 hour from the last inbound message. 

What happens if the 24-hour conversation window has expired?

Answer: If the 24-hour window has expired, you will not be able to send a Snippet directly. In such cases, you may need to start a new conversation or use a pre-approved WhatsApp template.