Marketplace Earnings Dashboard gives agencies a clear view of app installs, revenue, costs, and profit across the App Marketplace. This article explains what the dashboard shows, how to use its filters and analysis views, and how to review app and sub-account performance more effectively.
TABLE OF CONTENTS
- What is Marketplace Earnings Dashboard?
- Key Benefits of Marketplace Earnings Dashboard
- How To Navigate the Marketplace Earnings Dashboard
- Filters and Time Period
- Revenue, Cost, and Profit Chart
- App Analysis
- Sub-Account Analysis
- Frequently Asked Questions
- Related Articles
What is Marketplace Earnings Dashboard?
The Marketplace Earnings Dashboard gives agencies a centralized view of Marketplace app performance inside HighLevel. It brings together financial reporting and adoption data so you can measure how apps are being used across sub-accounts, how much revenue they generate, what they cost, and how much profit they produce over time.
You can use this dashboard to monitor overall app performance, compare results across apps or sub-accounts, and review trends using date filters and analysis views. This helps agencies move from manual tracking to a more data-driven way of managing app value.
Key Benefits of Marketplace Earnings Dashboard
Centralized visibility: View app installs, revenue, cost, and profit from one dashboard in your agency account.
Better decision-making: Use trend data and app performance insights to evaluate which apps deliver the most value.
Sub-account insights: Understand which sub-accounts contribute the most revenue and where app adoption is strongest.
Simplified reporting: Reduce manual tracking by using built-in filters, charts, tables, and export options.
ROI awareness: Compare revenue and cost to identify profitable apps and underperforming installs.
How To Navigate the Marketplace Earnings Dashboard
Log in to your HighLevel Agency account.
Go to App Marketplace.
Click the Earnings tab.
Check out the summary cards data:
Unique App Installed: Total number of different apps that have been installed across your sub-accounts. The number represents unique apps which are installed as of now and doesn't depend on the time period selected.
Active Installations: Total count of current active app installations across all sub-accounts.The number represents total apps which are installed as of now and doesn't depend on the time period selected.
Sub-accounts Active: Number of sub-accounts that currently have at least one active app installation.
Total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected.
Select your preferred Time Period.
Use the available filters such as Mode, App, and Sub-Account to refine the data.
Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
Review the 1. summary cards, 2. trend chart, and 3. table data.
Click Export if you need to download the filtered report.
Filters and Time Period
Filters help you narrow the dashboard data so you can focus on the apps, sub-accounts, and timeframes that matter most. This makes the dashboard more useful for targeted reporting, trend analysis, and performance reviews.
Note: Chart visualizations and table results update based on the selected filters and time period.
The dashboard supports filtering by:
Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
App: Narrow the dashboard to one or more specific apps.
Sub-Account: Review data for one or more selected sub-accounts.
Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
Reset: Clear applied filters and return to the broader view.
Revenue, Cost, and Profit Chart
Trend reporting helps you understand how Marketplace performance changes over time. By reviewing revenue, cost, and profit together, you can spot spikes in activity, monitor margins, and evaluate how a selected date range impacts performance.
The Revenue, Cost and Profit chart displays performance over time based on your selected date range. The chart updates automatically when you change the time period and helps you compare all three financial metrics in a single view.
You can use this chart to:
monitor earnings trends over time
identify periods of higher app activity
compare revenue against cost to understand margin performance
review changes based on the selected reporting range
App Analysis
App Analysis helps you evaluate performance by individual app so you can identify which Marketplace apps are installed most often, which ones generate revenue, and which ones contribute to profit. This view is useful when reviewing app adoption and comparing financial results across your installed apps.
The App Analysis tab displays app-level performance details, including:
App Name
Total Install
Active Sub-Accounts
Churn Rate
Total Revenue
Total Cost
Profit
Use this view to compare apps side by side and understand which apps are driving the strongest business results.
Sub-Account Analysis
Sub-account-level reporting helps agencies understand which clients are generating the most value from Marketplace apps. This makes it easier to identify adoption patterns, support upsell opportunities, and evaluate app performance across your client base.
The Sub-Account Analysis tab allows you to review performance by sub-account. Use this view to analyze revenue contribution, cost, and profit at the client level for the selected date range and filters.
This is especially helpful for:
identifying high-value sub-accounts
reviewing Marketplace adoption by client
comparing app-related contribution across sub-accounts
supporting internal reporting and account reviews
Frequently Asked Questions
Q: What is the difference between revenue, cost, and profit in the Earnings dashboard?
Revenue is the total amount generated from Marketplace apps, cost is the total amount paid for those apps, and profit is the difference between revenue and cost for the selected period.
Q: Why do some apps show installs but no revenue?
An app can be installed and active without generating revenue in the selected date range. This may happen if the app is free, if no billable activity occurred, or if the selected timeframe does not include related charges.
Q: Why is profit zero for some apps?
Profit may be zero when revenue and cost are equal. Based on the current feature behavior, this can happen for agency apps where no margin is created.
Q: Why does revenue sometimes differ from cost?
Revenue can be greater than cost when a sub-account app is resold with markup enabled. This creates a margin that appears as profit in the dashboard.
Q: Do filters affect the chart and table data?
Yes. The dashboard updates charts and table results based on the filters and date range you apply.
Q: Does exported data include my selected filters?
Yes. Exported data respects the filters currently applied in the dashboard.
Q: What is the App Analysis view used for?
App Analysis helps you review performance by individual app, including installs, active sub-accounts, revenue, cost, and profit.
Q: What is the Sub-Account Analysis view used for?
Sub-Account Analysis helps you review Marketplace app contribution by client so you can understand which sub-accounts are generating the most value.
Related Articles
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article