Parameter Formatting

• Variable parameters are missing or have mismatched curly braces.
• Variable parameters contain special characters such as #, $, or %.
• Variable parameters are not sequential.
• Too many variable parameters relative to the message length.
• Template starts or ends with a parameter (dangling parameters are not allowed).

Correct format: {{1}}, {{2}}, {{3}}

Incorrect: {{1}}, {{2}}, {{4}} (missing {{3}} breaks the sequence)

Content and Policy Violations

• Template contains content that violates WhatsApp's Commerce Policy (for example, incorrect product descriptions, missing legal disclosures, or unsupported transactions).
• Template contains content that violates WhatsApp's Business Policy:
  • Do not request sensitive identifiers (for example, full payment card numbers, government IDs).
  • Do not ask for documents containing sensitive information.
  • Partial identifiers (for example, last 4 digits of an SSN) are acceptable.
• Contains potentially abusive or threatening content, such as legal threats or public shaming.

Character Limits & Text Formatting

• The body component exceeds the allowed character limits (limits vary by template type and are subject to change by Meta, so check current limits before submitting).
• Excessive use of emojis beyond the allowed number.

Duplication

• Submitting a template that is a duplicate of an existing one (same wording in body and footer).
• Duplicate templates will be automatically rejected.