This article provides businesses on the WhatsApp Business platform with clear guidelines for creating a compliant and effective display name.

TABLE OF CONTENTS

• WhatsApp Business Display Name Guidelines
• Frequently Asked Questions 
  • 1. Why is the WhatsApp Business display name important?
  • 2. What are the key guidelines for setting up a display name?
  • 3. Can I use a display name that includes a restricted product or service?
  • 4. What if my business is a test or demo account?

Special cases: If your business has a government affiliation, WhatsApp approval is required.By following these guidelines, you ensure your WhatsApp Business display name is compliant, professional, and easily.

Frequently Asked Questions 

1. Why is the WhatsApp Business display name important?

Your display name is the first thing customers see when interacting with your business on WhatsApp. It should be clear, professional, and accurately represent your business while following WhatsApp’s policies.

2. What are the key guidelines for setting up a display name?

Your display name must:

• Comply with WhatsApp’s Commerce and Business policies.
• Clearly represent your business, product, service, or department.
• Be linked to your business, even if it’s a test or demo account.

Your display name should not:

• Be a generic term (e.g., "Fashion").
• Be a geographic location (e.g., "New York").
• Include words like Official or Verified that imply WhatsApp verification.
• Contain Meta product names such as "WhatsApp, Facebook, Messenger".

3. Can I use a display name that includes a restricted product or service?

No. Your display name should not include any restricted or prohibited items under WhatsApp’s Commerce Policy.

Example:

• Accepted: Sarah’s Sporting Goods Shop
• Not Accepted: Sarah’s Sporting Goods Shop – Guns Department

4. What if my business is a test or demo account?

Test or demo accounts must still be linked to a business and should have a relevant name.

Example:

• Accepted: Fresh Produce Test